360-degree marketing is the answer to the growing problem of how companies communicate with their customers.
Marketing used to be a relatively simple affair: an advert on TV, maybe on the radio, plus posters and a space in the newspaper. Today, however, it is a much more complicated affair. with the constant growth of new media and websites becoming the primary form of communicating brand values
The online marketing environment itself is incredibly complex – from various social media platforms, blogs, search engine advertising, banner advertising on portals to the company website and newsletters. It’s a multi-faceted marketing ecosystem based on strategy. Yet it still needs to be coordinated with traditional media and physical advertising. Meanwhile, innovation is becoming increasingly important to effective advertising, and it has to find a place in all this complexity. This is what keeps potential customers and target audiences curious and eager to interact.
Agency 360 – what is it?
Agency 360 helps clients solve this problem by offering comprehensive marketing services. It is an organisation that encompasses and coordinates all activities related to a company’s marketing campaign. As a result, it can effectively implement 360-degree marketing projects.
From the client’s point of view, this is a great convenience – instead of contacting several agencies that organise different aspects of the campaign and trying to coordinate their activities to ensure a consistent vision, the client contacts one partner. This way of working saves time and nerves.
Just as important, if not more so, are the benefits to the campaign itself. An experienced account manager at the agency coordinates the work of multiple project teams whom they are familiar with and maintain constant contact. In this way, the agency can ensure consistency of vision and feedback between the different elements of the campaign. For example, feedback from an online campaign allows the agency to determine the engagement of the campaign’s audience (e.g. Google Ads), the best locations for a space banner or the ideal times to broadcast an ad on TV.
It is important that viewers of the content in the different communication channels do not feel that they are seeing advertisements for different companies or products. To build brand awareness in the industry, it is better for the brand identity to be instantly recognisable. Regardless of the medium or communication channel.
This requires a consistent visual style and communication language. At the same time, ads need to be adapted to specific media – it is not always possible to play a TV ad on YouTube where the viewer can ‘click through’ after five seconds, and not every billboard can be reduced to a magazine spread without other changes. Not to mention social media, each of which has its own visual language and requirements. This is where a 360 agency showcases its strengths by having a single coordinator who facilitates communication between the client and various specialized design teams. The primary goal is to maintain consistency across all aspects of the campaign and adapt to the specific needs of different communication channels.
What can a 360 agency do for you?
The 360 Agency is distinguished by the fact that it can take care of everything related to the organisation of a comprehensive advertising campaign in the spirit of 360-degree marketing. The audiovisual creation team at 360 Marketing Agency will prepare commercials for TV and YouTube, as well as video clips for social media, according to your specific needs. The digital and social media marketing team will create a message for presentation in the digital environment and manage communication with customers on social media. After all, social media is an extremely important space for reaching potential customers. It will also provide innovative solutions within content marketing or SEO-oriented communication.
The marketing agency will use its extensive influencer contacts to get the right people involved in the marketing campaign. It will also prepare events, both in the digital world – e.g. through an online webinar – and in the ‘real world’, and of course those that cross both worlds. Finally, it will prepare a traditional marketing campaign: outdoor, print and radio. It will also support a range of affiliate marketing tools.
Importantly, the 360-degree agency will ensure the consistency of all these activities and a single, consistent branding, with close coordination of the different teams by one person, creating a coherent brand image in the minds of the public. Consistency of brand image is particularly important in the case of point-of-sale marketing activities, i.e. the creation of sales support materials that must evoke in the minds of those who encounter them the associations previously evoked by advertising in other media.
What other solutions will result from this collaboration?
The 360-degree agency will also assist the client with PR activities and the promotion of its CSR (Corporate Social Responsibility) policy, integrating these activities into a wider marketing campaign. At the same time, it will design the client’s websites and application user interfaces so that they are functional, easy to use and consistent with the company’s branding. After all, branding is not just the image of a brand among its customers, which is built up through campaigns and events, among other things. It is also how potential employees perceive a company.
Again, a 360-degree agency will help to ensure that these two images do not contradict each other. Alongside brand image building, the agency the agency will menage performance marketing. The aim is to use specialised tools to persuade customers to take specific actions. Among other things, this strategy focuses, on increasing conversions through a specific behaviour of the brand’s audience, such as making a purchase on a website, clicking on a checkout banner or downloading an e-book.
A 360 agency – what should it look like?
First and foremost, a 360-degree marketing agency should have the experience necessary to successfully coordinate such diverse activities. It must also be able to operate on a sufficiently large scale.
It is therefore worth looking at the agency’s portfolio. The agency should have a numer of larger, diverse projects that are being carried out at different levels. The presence of big brands in its portfolio suggests that the agency is capable of handling the organisation of a large, complex campaign.
A 360 agency must also have the capacity to deliver. And it’s not just the agency’s own project teams, which of course need to be sufficiently numerous and diverse, but also the companies that work with the agency to produce specific products. And there are a lot of them. Recording studios, actors, directors, scriptwriters and technicians for audiovisual projects are all needed.
Printers to produce posters, flyers, banners, brochures, catalogues and companies to produce all kinds of promotional gadgets are needed. A pool of copywriters and translators to help with marketing copy is also useful. Finally, contacts with media houses are needed to enable the agency to purchase advertising campaigns in selected mass media.
Are you looking for a 360-degree agency?
A 360-degree agency – for whom and for what activities?
A 360-degree agency is primarily a good solution for clients who want to build a long-term relationship with a trusted partner to handle all of their marketing activities. It is also a good solution for those who want to create a unified, consistent marketing message. By using these services, clients will be able to reach their target audiences through a variety of channels, gain recognition, achieve their goals and ultimately create a strong identification with their brand.
Finally, the agency’s team support will be an excellent option for clients who value the convenience of collaborating with a single contractor. They can avoid the struggle of searching for multiple agencies, coordinating their efforts, agreeing on deadlines, and monitoring the interdependencies among them. A 360-degree marketing agency allows you to achieve a more cohesive and comprehensive marketing product, without unnecessary confusion, to reach a specific target audience.
360-degree agency – Frequently Asked Questions
What is a 360-degree marketing agency? A 360-degree marketing agency offers comprehensive marketing services, coordinating all activities related to a company’s marketing campaign for effective implementation of 360-degree marketing projects.
How can a 360-degree agency benefit my business? Such an agency provides the convenience of handling all aspects of a marketing campaign under one roof, ensuring a consistent vision and saving time.
What services do 360-degree marketing agencies offer? These agencies cover a wide range of services including TV and YouTube commercials, digital and social media marketing, content marketing, SEO, event organization, and traditional marketing campaigns.
Why is consistency important in 360-degree marketing? Consistency ensures that the brand identity is recognizable across all mediums and communication channels, enhancing brand awareness and identity.
Who should consider hiring a 360-degree marketing agency? It’s ideal for clients seeking to build a long-term relationship with a trusted partner for all marketing activities, aiming for a unified and consistent marketing message.
