How to effectively run a international campaign? [GUIDE]

A communication strategy is a fundamental element of any effective marketing campaign. It involves not only the planning and execution of communication activities but also defining key messages, tone of voice, and supporting arguments (RTB – Reason to Believe). A well-thought-out communication strategy allows for effective audience reach, building relationships with customers, and strengthening the […]

Have you ever purchased a product just because it was recommended by a friend or family member, or perhaps you saw a lot of positive reviews or a recommendation from a well-known influencer? In this article, you will learn about the power of recommendation marketing and how it can contribute to the development of your […]

Can influencers genuinely and more authentically promote products and increase sales? Influencer marketing is becoming an increasingly common strategy used by companies that want to reach their target audience in an authentic and effective way. It involves leveraging the popularity and influence of individuals known as influencers to promote products or services. Influencer vs. Celebrity […]

Ambush marketing, a controversial but innovative strategy, involves associating a brand with a major event without paying sponsorship fees. In this article, we look into the intricacies of ambush marketing, exploring its strategies, implications, legal aspects and how it fits into the wider marketing landscape. Definition and historical context Ambush marketing, sometimes referred to as […]

In the dynamic world of digital marketing, display marketing stands out as a key strategy for companies aiming to increase their online visibility and engagement. In this article, we will discuss the essence of display marketing, its types, effective strategies, the latest trends and the impact of technology on its future. Definition of display marketing […]