Real-Time Marketing: How to leverage seasonality in brand development?

Effective marketing strategy is a key element of success for any company. One of its important components is trade marketing, which has gained significance in recent years. Trade marketing is a strategic approach to promoting and selling products, focusing on collaboration between manufacturers and retailers, with the aim of increasing sales and profits for both […]

In the constantly evolving world of marketing, sensory marketing has become a powerful tool for creating unforgettable shopping experiences. By engaging all five senses – sight, sound, smell, taste, and touch – companies can build a stronger emotional connection with customers. In this article, we will delve into the essence of sensory marketing, its benefits, […]

Business-to-business (B2B) marketing differs in important ways from consumer-oriented marketing (B2C). In this article, we will tell you what B2B marketing is, what tools it requires and how to run effective campaigns targeting business customers. We will also give examples of B2B marketing. Let’s start with a definition. Business-to-Business (B2B) marketing is a marketing strategy […]

Online marketing plays a crucial role in brand building and attracting customer attention. Choosing the right social media platform can be decisive. TikTok and Instagram are two powerhouses that offer a lot to marketers. TikTok, in particular, is evolving into more than just an entertainment platform, aiming to become a search engine in its own […]

Although, once in a while, there are discussions in the marketing world about image crises of social media celebrities – influencer marketing is still doing well. Or even better. Year after year, brands are spending more and more on collaborations with creators. According to the ReachaBlogger report, in 2023, as many as 58 per cent […]