A 360 campaigns: the key to effective promotion of your business

Some campaigns make a big splash but quickly fade into the celebrity advertising firmament. Others last longer. One such campaign was Apple’s ‘Think Different’ in 1997. It was unique for a number of reasons, the most important of which was undoubtedly the use of a large number of celebrities. Although in their case it is […]

Choosing the right partner to handle your company’s marketing activities can be crucial to its development. Any company faced with choosing a marketing partner should know best how to select one (especially in a market where there are hundreds of marketing agencies), what to expect from them and how to structure the relationship so that […]

Building a strong and recognisable brand and attracting loyal customers is key to the smooth running of any business. However, the process requires a great deal of commitment and creativity. The role of the brand in building a marketing strategy Today’s market is characterised by considerable volatility and competitiveness. The dynamics of the environment and […]

Every entrepreneur has come into contact with a marketing strategy. Some build it consciously, while others simply create a company by unconsciously setting the rules for how it operates, how it sells its products and how it communicates about them. In both cases there is a marketing strategy, or at least elements of it, but […]

Marketing automation improves the way a brand communicates with its audience. It allows you to build a long-term strategy that includes sending real-time emails to potential customers. Thanks to personalised communication, the message reaches specific and targeted audiences. Let marketing automation stop being an unknown! Discover the tools known as the future of marketing and […]