Trends in 2023 and predictions for 2024 in Social Media Marketing

Attracting customers’ attention and building a lasting bond with the brand – contests are a powerful marketing tool. However, in order to fully exploit their potential, it is necessary to master the art of organizing and conducting this type of activation. Benefits of organizing marketing contests Encouraging participants to actively participate in a contest has […]

The rapid growth of social media makes marketing on social platforms increasingly complex. Brands are faced with challenges that they must overcome in order to achieve satisfactory results. Here are some of the key complications that companies are facing these days: Increasing competition The number of users of social media platforms has increased significantly in […]

If you run a business or are responsible for its marketing and sales, you have probably asked yourself more than once – why do I need social media? And although this is not the subject of this article, it is worth summarising the issue in a few points at the outset. There are a number […]

Introducing our brand to the world of social media is a must if we want to build credibility. There are profiles whose purpose is precisely to establish the brand’s existence and provide basic information about the services or products offered. In this case, there is no need to create creative posts. However, mere presence is […]

Social media is one of the most important elements of any company’s promotional strategy today. Properly maintained profiles on platforms such as Facebook, LinkedIn, TikTok or Instagram can effectively attract customers’ attention and shape their perception of the brand. Each of these platforms has its own unique features that can be used for promotion. Facebook, […]