Facebook, TikTok or Instagram? How to choose the right channel for your B2C strategy in 2025

Algorithms favor quality interaction and authenticity, while users—flooded with content—are more selective and cautious than ever before. Over 5 billion people worldwide use social media, making it a mandatory playing field for consumer brands. So how do you strategically plan social media marketing in 2025 to meet the changing expectations of both audiences and algorithms? […]

Imagine this scene: Monika is scrolling through her Instagram feed and sees a short video presenting a new face cream. Below the video, the product name and price immediately appear – with just one tap, she can view details and reviews. Monika doesn’t click any external link or leave the app, yet she buys the […]

Collaborating with a social media agency is a common practice among large brands. It is an investment that can yield excellent results in a short time. Brands choose to utilize the services of specialized agencies because managing this area requires extensive, up-to-date knowledge, resources, and time. Brands face increasing competition, changing algorithms on platforms, and […]

In today’s fast-paced world, social media marketing is constantly evolving, offering marketers new challenges and opportunities. The year 2023 was full of intense changes in this area, prompting us to consider what trends will dominate in 2024. In this article, we will look at key aspects that may shape the social media picture in the […]

Attracting customers’ attention and building a lasting bond with the brand – contests are a powerful marketing tool. However, in order to fully exploit their potential, it is necessary to master the art of organizing and conducting this type of activation. Benefits of organizing marketing contests Encouraging participants to actively participate in a contest has […]