Social media audit – when is it useful?

If you run a business or are responsible for its marketing and sales, you have probably asked yourself more than once – why do I need social media? And although this is not the subject of this article, it is worth summarising the issue in a few points at the outset. There are a number […]

Introducing our brand to the world of social media is a must if we want to build credibility. There are profiles whose purpose is precisely to establish the brand’s existence and provide basic information about the services or products offered. In this case, there is no need to create creative posts. However, mere presence is […]

Social media is one of the most important elements of any company’s promotional strategy today. Properly maintained profiles on platforms such as Facebook, LinkedIn, TikTok or Instagram can effectively attract customers’ attention and shape their perception of the brand. Each of these platforms has its own unique features that can be used for promotion. Facebook, […]

Wondering how to carry out effective social media marketing? A well chosen social media agency can transform your business and increase your reach. In this article you will learn how to choose social media marketing professionals, what to look for when choosing an agency and what services you can expect from experts in the field. […]

Many companies are well aware of the potential of social media and are constantly using it to reach potential customers. Social media effectively supports communication in both B2C and B2B marketing, which can range from a simple media presence to regular sales support. Of course, most forms of social media communication can have an impact […]