Running Allegro adds campaign

Allegro Ads campaigns are an excellent way to increase company profits – because Allegro is the largest marketplace in Poland. This means that for many e-commerce sellers it is their only sales channel.

Do you want to increase your profits and rank higher in search results? Do you want your products to reach more potential customers? Find out how advertising on Allegro works and increase your product sales on a monthly basis!

Why is it worth selling on Allegro?

As an e-commerce seller, are you wondering if it is worth selling your products on Allegro? Our answer is clear – it is definitely worth it! But why?

Let’s start with the fact that Allegro is currently the largest marketplace in Poland. The Allegro website was created in 1999 on the model of the popular e-commerce platform Ebay. Today, however, it is synonymous with online shopping for most Polish consumers. According to a study by Gemius Poland, in 2019 as many as 72% of all internet users will consider Allegro their favourite shopping destination. What’s more, in 2019 Allegro was ranked among the top 10 largest e-commerce platforms in the world.

There are undoubtedly many advantages to selling on Allegro. The most important of these is access to a huge number of buyers. Right from the start, you have the opportunity to reach all the users who visit the portal. You also have the option of using a pre-designed auction template, which is a big improvement – especially for sellers taking their first steps in e-commerce. Allegro’s advantage also lies in its precise algorithms, which are designed to direct potential customers to shops and products that may be of interest to them.

Another key benefit is that listing auctions on Allegro is completely free. Service fees are only charged when the item you list is actually sold.

Allegro as a sales outlet

It is important to remember that one of the most effective sales methods is to diversify your sources. As a seller/owner of online shops, you need to know where your company’s customers are and how to reach them, and having multiple sales sources is precisely what will help you reach more people and improve your sales performance.

How does this work in practice? For example: Facebook is the platform that answers who you are, Google answers what you are looking for, while Allegro answers who you are, what you are looking for and what you are buying. Importantly, Allegro traffic does not compete in any way with Google and Facebook traffic. You can therefore successfully use all of these platforms at the same time, as well as the different advertising solutions offered by these platforms, namely Facebook Ads, Google Ads and Allegro Ads.

What is Allegro Ads?

Allegro Ads is nothing more than a way of advertising auctions on the Allegro website. These ads are similar in functionality to Google Ads and Facebook Ads. How does Allegro Ads work?

With Allegro Ads, you can advertise your auctions on the Allegro website. This is a very advantageous solution because, among other things, the first two search results, the left-hand column on the search page and some elements on the home page are reserved for Allegro Ads. This means that by using Allegro Ads, you can increase your chances of appearing in the top search results and significantly increase your website traffic. In addition, Allegro Ads also make use of keywords so that even more customers will see your products.

It is also worth remembering that Allegro Ads are charged on a CPC (cost per click) model. This means that you only pay for your ad when a potential customer actually clicks on it and goes to your auction.

Thinking about starting an Allegro Ads campaign?

LET’S TALK

Allegro Ads advertising formats

Allegro Ads are designed to drive sales at many different levels. You can choose from a range of ad formats to suit your sales campaign.

Which Allegro Ads formats can you use to promote your listings on the Allegro website?

Allegro Ads Graphic Advertising

Another format is Allegro Ads Graphic Advertising. This type of advertising on Allegro is primarily recommended for sellers who want to increase their reach and brand recognition, for example by using logos. As the name suggests, this type of campaign is run using graphics and templates. With Allegro Ads Graphic campaign, it is possible to promote the entire range of products.

Allegro Ads Graphical Advertising can take the form of banner advertising or template advertising. The first one is used to present your offer to users, while the second displays your brand logo, advertising slogan and two selected offers.

This type of ad is displayed based on appropriately selected keywords that users potentially interested in purchasing your product type enter into the search box.

External Allegro ads

You may also choose to display ads outside of the Allegro website. This type of advertising campaign allows you to reach people who are searching for specific products on Google. These ads work largely on the basis of keywords and specific user queries.

In addition to external ads on Google, it is also possible to create a remarketing campaign on the Facebook platform.

Allegro ads for brands

Allegro also offers a service designed for brands that have at least one advertiser on the site. Thanks to the Allegro Ads for Brands campaign, it is possible to promote a brand’s products from a single account. In this way, you avoid competing distributors of your products.

Setting up Allegro Ads yourself

If you want to start running an Allegro Ads campaign, you can do it yourself. But how?

Graphic advertising

There are two types of graphic advertising: template advertising and banner advertising.

To set up a template ad yourself

In the Allegro Ads panel, click ‘Add Campaign’.
Select ‘Graphic Advertising’ as the campaign type and click ‘Configure Campaign’.
Give your campaign and ad group a name
Select the brand to promote (you will need to add it first)
Select the type of ad – in this case, template ads
Fill in the fields: ad name, ad content, link to which the ad will be directed
Select the offers to advertise
Select the reach of the ad category and add keywords and exclusion words
Determine where the ad will appear
Specify the daily budget, total budget, maximum CPM and impression dates
Click ‘Create an advert

However, to set up a banner ad:

In the Allegro Ads panel, click ‘Add Campaign’.
Select ‘Graphic Advertising’ as the campaign type and click ‘Configure Campaign’.
Give the campaign and ad group a name
Select the brand to promote
Select an ad type – Banner Ads
Add the name of the ad, a link to the list of listings on Allegro and two banners in .jpg or .png format with dimensions of 932×125 pixels and 1080×288 pixels.
Select the categories in which you want your ad to appear
Add keywords and exclude words
Select where you would like your ad to appear
Specify budget and publication dates

However, when creating a banner ad, it is important to remember that Allegro has introduced a number of guidelines that must be followed. So what should a banner ad campaign look like?

It cannot contain a specific price
It cannot contain uncensored or inaccurate content
A banner cannot advertise a single product
Margins must be included in the graphics
Cannot use all caps or improper alignment of text
Do not use the Allegro logo on the banner
No text imitating buttons on the banner
Graphics must not link to external online stores

Choosing an agency that specialises in Allegro Ads

To make sure your Allegro Ads campaign is effective, you can also choose to entrust the running of your campaign to a professional agency. However, how to choose the best agency specialising in this type of advertising campaign.

Allegro Ads Partners

When choosing a marketing agency to manage your Allegro Ads campaign, the first thing to look for is whether it has Allegro Partner status. This status is granted by Allegro to marketing agencies that meet all the requirements regarding the quality of the ads created on the platform. Thanks to this, you can be sure that by choosing Allegro Partner services, your ads will be optimised and professionally created, and the impact of the campaign will be fully satisfactory, which will also be reflected in the sales results.

Importantly, any agency with partner status can also count on additional services from Allegro. Among other things, the site offers its partners technical and content support to ensure the smooth running of the campaign and better results.

Allegro offers agencies up to three levels of partnership. Each level has different privileges and obligations. The current Allegro partnership levels are

Programme Participants
Allegro Ads Partner
Allegro Ads Partner +.

Affiliate is the lowest level of partnership. Companies with this status have a corporate account and run campaigns for their clients.

Allegro Ads Partner status is awarded to companies that run campaigns for at least three clients and have a minimum gross budget of PLN 20,000 per quarter.

The highest level of partnership is for companies that have at least six clients, spend at least PLN 100,000 gross per quarter and use at least two advertising formats.

Looking for an agency to support you with your Allegro campaign?

LET’S TALK

Benefits of using Allegro Ads – why is it worth it?

There are many benefits to running an advertising campaign with Allegro Ads. Why should you choose Allegro Ads?

Firstly, an Allegro Ads campaign significantly increases your chances of making a sale. This is because it is the fastest and most effective way to promote offers. In addition, Allegro Ads generate high sales at a relatively low cost. You could even say that these ads pay for themselves.

Allegro Ads also mean better results in Google searches. Advertised offers are very often displayed higher in the search engine. This guarantees an increase in awareness of the brand and the products themselves.

It is also worth noting that Allegro Ads can also increase a company’s organic sales. This is because Allegro Ads offers a series of analysis tools, the conclusions of which will enable you to make effective sales even without advertising.

So if you are wondering whether the effects of an Allegro Ads campaign will meet your expectations, the answer is definitely yes, because advertising campaigns on Allegro are one of the most effective ways to increase sales.

Running Allegro adds campaign