You don’t have a marketing department in your organisation, but you need to start advertising activities? Or perhaps you have such a team, but a problem has come your way that seems impossible to solve? In such cases, a marketing consultation can be helpful.
As our experience proves, sometimes even a half-hour discussion with a member of staff from an advertising agency can help to solve a problem you have been facing for days. The specialist has the opportunity to see things from a different perspective and support you with his or her many years of experience with other clients.
Is your company good at marketing?
Large corporations often have separate marketing departments with qualified specialists who develop strategies, conduct market research, create advertising campaigns and so on. However, this does not mean that these teams are fully autonomous and self-sufficient.
Smaller organisations, on the other hand, especially start-ups or local businesses, may have limited resources, which can make it difficult for them to carry out effective marketing activities. In such cases, companies often decide to use marketing agencies or freelancers to help them develop and implement marketing strategies, or to provide them with consulting services.
Why is it worth to consider a marketing consultation with an external agency?
The assistance of an advertising agency in the form of a marketing consultation can prove valuable in many ways. A new perspective on a particular subject, project or problem, through the eyes of experienced professionals, can generate new solutions and definitely boost further work. Marketing agencies have experts in various fields of marketing. They have access to the latest trends and strategies that help companies maintain their lead in a changing market. This way, they will be able to look at the subject from a different perspective. Sometimes, even a short phone call can help to gain new ideas for proceeding with a given issue.
Consultants often increase efficiency by streamlining processes, implementing better tools and optimizing operations, thus improving overall productivity. They focus primarily on measurable objectives and indicators, enabling the company to track progress more effectively, ensuring that marketing activities are delivering measurable results.
There is also a financial benefit to this service. A short, one-off consultation that helps solve ongoing problems is far more cost-effective than undertaking an ongoing relationship with an agency if you do not need such support on a daily basis.Consulting services can be more cost-effective, especially for developing companies, as they provide expertise without the ongoing expense of maintaining a large department or an ongoing relationship.Overall, marketing consultancy can bring significant benefits to a company by providing strategic guidance, expertise and a competitive edge in the marketplace.
Want to schedule a marketing consultation?
A phone consultation with Neon Shake – what do we offer?
As part of our response to the needs of companies, at Neon Shake, we have prepared an offer of a 30-minute conversation with an experienced specialist, during which the client can discuss current problems or consult a prepared strategy.
We can review your goals, strategies, and marketing challenges in a meeting via video or phone call. We can help with setting budgets, targets for activities, selecting subcontractors, etc.
It’s a form of face-to-face interaction that allows you to gain an in-depth understanding of your company’s situation, but most importantly is designed to help you solve your current problems quickly and effectively.
Other forms of cooperation in marketing consultation
If the client needs more comprehensive support, it is worth considering booking additional hours, which can be a follow-up conversation but may also take other forms:
- Marketing audit – external specialists conduct a comprehensive analysis of the company’s current marketing activities, identifying strengths, areas for improvement and specific recommendations for the future
- Training and workshops – consultants provide training and workshops for staff teams to help them understand new marketing trends, tools, and strategies.
- Consultation in the form of e-books, webinars, or courses – consultants can also create content in the form of e-books, webinars or online courses that are available for clients to learn on their own.
- Specific projects – advertising agencies can also work on specific marketing projects, such as advertising campaigns, developing an SEO strategy or rebranding a company.
Regardless of the form taken, marketing consultancy is tailored to individual clients’ needs and helps companies achieve their business goals, stay ahead of the competition and build a strong brand in the market.
What mistakes will a marketing consultancy protect you from?
Inexperienced organizations often make mistakes in their marketing activities due to a lack of experience and knowledge, and which they could avoid by turning to an external partner. Inadequate marketing activities primarily involve:
- lack of understanding of the market and lack of competitive analysis
- inadequate targeting of customers
- ineffective use of social media potential
- inconsistent brand communication
- inadequate budgeting
- problems with creativity and innovation
- inadequate data analysis
This is why it is so common for companies to choose to partner with marketing agencies or consultants who have the relevant experience and expertise. Such partnerships can help companies avoid mistakes, create effective marketing strategies, and respond quickly to changing market conditions. With the support of experienced professionals, organizations can effectively build their brand and increase their market presence.
What questions can I bring to the consultation?
Anything you wish. As long as your query is about marketing and advertising, of course. Here are sample questions:
- Is my marketing budget sufficient to reach my goals?
- Is the key visual well-designed?
- I am thinking of rebranding my brand. Where do I start?
- Is my website properly optimized for SEO?
- Will influencer marketing work in my industry?
- Does my business need a TikTok account?
- How can I use AI in marketing my business?
- I’m thinking about paid social media campaigns. What budget should I start with?
- How can I best allocate my advertising budget?
- What trends in the marketing industry can I use to gain a competitive advantage?
- Which ones to reach my target audience?
Overview
In today’s dynamic business world, whether you are a small company or a large corporation, marketing plays a key role. Seeking the advice of a marketing agency can be a key element in making your business successful and financially sustainable. With them, your business can focus on what it does best while marketing experts take care of the rest. This is not only a financial saving, but also an investment in the future of your business.
