How to choose the best SEM agency in Poland?

Poland has for many years been one of the rising economies of the European Union. While it has significant potential, it is in many areas still an untapped market, which makes it interesting to companies that want to expand to new areas. However, taking your business to clients in a new country is not a […]

What is digital marketing? As the name suggests, digital marketing is advertising activities using digital formats, and therefore related to modern technologies. In simple terms, it can be said that these are advertising activities on the Internet, hence other names are Internet marketing or online marketing.  The changes that have occurred in the world in […]

Principles and examples of effective marketing communication in gaming. Gaming market in Poland. From niche to mainstream If we would say that the gaming industry has been developing dynamically in recent  years, it is the same as saying nothing. There are already more than 16 million players in Poland.  According to the latest studies, the value of the advertising market in this […]

A marketing brief is a crucial document used in the marketing industry, serving as a bridge between the client and the creative team. It is a brief but essential tool that helps specify the goals and expectations for a marketing campaign. In this article, we will explore what a marketing brief is, why it is […]

Brands have been speaking on important social issues for a long time. The KMPG report showed that nearly 80% of company representatives see a positive impact of CSR activities. What works best? Openness, strategic decision making and multidimensional observation of the problem. Was that what the campaigns we chose were guided by? Let’s find out! […]