Programmatic SEO, SEO automation and AI SEO – The new era of search engine optimisation

BY Arek Morawski

In the digital age, the SEO industry is going through a period of significant change and adaptation to meet the growing demands of a rapidly evolving market. Three key concepts that are gaining prominence are programmatic SEO, SEO automation and AI SEO.

Artificial intelligence is revolutionising SEO, opening up new opportunities and perspectives for professionals. It enables precise data analysis, content optimisation and a better understanding of user needs, leading to more effective optimisation strategies. With the help of AI, SEO professionals can focus on creating valuable and relevant content, while achieving higher rankings in search results. Artificial intelligence is sure to play an increasingly important role in the future of this branch of marketing, so it is worth keeping an eye on trends and investing in training in this area.

The future of SEO

In the near future, we can expect automation and artificial intelligence to have an increasing impact on SEO. It is possible that these technologies will be able to completely take over some of the traditional tasks performed by specialists, which could lead to new business models and ways of managing strategies.

One possible way forward is to use AI to create more sophisticated and effective search algorithms that better tailor results to users’ needs. As a result, SEO professionals will need to be even more flexible and open to new technologies in order to meet the growing expectations of search engines.

Programmatic SEO – a modern approach to optimisation

Programmatic SEO is a combination of automation techniques and algorithms used to optimise websites for search engines. It includes processes such as keyword analysis, link building and content building, which can be optimised using the right tools and technologies. It also allows for more efficient management of strategies, reducing the time and effort spent on manual tasks.

Benefits of programmatic SEO

The key benefits of using programmatic SEO include:

  • Reduced time for analysis and optimisation, as automation allows for faster data collection, analysis of results and implementation of optimisation actions.
  • Scalability – new tools make it possible to handle more sites and projects, which can be important for agencies and companies that generate large amounts of content.
  • Consistency and quality – automation helps to ensure consistency and quality of activity, resulting in better search engine results.Programmatic SEO also allows for easy experimentation and testing to help optimise different elements of a site, such as structure, content or links.
a desk of programmatic SEO marketer

Examples of tools that support programmatic SEO


ChatGPT is an innovative tool based on artificial intelligence that can be used to support programmatic SEO activities. Its main function is to generate high quality text optimised for keywords and structure. ChatGPT can be used to create articles, product descriptions, blog content or even service descriptions. With this tool, SEO professionals can focus on the more strategic aspects of optimisation, saving time and resources on content creation.


Developed by OpenAI, DALL-E uses artificial intelligence to generate unique, high-quality images from text descriptions. Although it is not directly a useful tool for SEO processes, it can be very useful in the context of creating valuable images and thus improving the user experience on websites.


Figma, on the other hand, is a very popular user interface design tool that can support programmatic SEO, especially in the context of user experience (UX) optimisation. Although not strictly an SEO tool, using Figma to develop UX designs can improve a site’s quality and position in search results. The tool enables the creation of responsive, attractive and usable interfaces that attract users’ attention and increase user satisfaction. As a result, high quality UX can contribute to better SEO results.

SEO automation – saving time and improving efficiency

SEO automation involves the use of technology, tools and software to streamline and simplify the various processes involved in search engine optimisation. As such, it can include various aspects such as competitive analysis, technical audits, keyword management or performance monitoring.

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Tools and technologies that support SEO automation

Tools and technologies used for SEO automation include

  • SEO audit software – these tools automatically analyse pages for technical issues such as 404 errors, duplicate content or sub-optimal title and meta tags.
  • Keyword management platforms – make it easy to track keyword positions, analyse competition and optimise keyword strategies.
  • Link building automation – e.g. BuzzStream or Pitchbox support the link acquisition process by automating some of the tasks such as searching for sites, contacting webmasters or analysing link quality.
  • Integration with Google Analytics and Search Console – this measure allows automatic data download and reporting of results, significantly speeding up the process of analysing the effectiveness of SEO activities.

AI SEO – what is it?

AI SEO is the application of artificial intelligence to the search engine optimisation process. Artificial intelligence enables a better understanding of how users use search engines and what their preferences are. As a result, content and page structure can be tailored more closely to users’ needs.

girl working on programmatic SEO

AI SEO applications

Artificial intelligence is used in SEO in a variety of ways, including:

  • Content analysis and generation,
  • Trend prediction and competitive analysis,
  • User Experience (UX) optimisation,
  • Automation of marketing activities.


Programmatic SEO, SEO automation and AI SEO are key concepts that contribute to the evolution of the SEO industry. With these technologies, professionals can focus on more strategic and high-value tasks while achieving better search engine results. The use of programmatic SEO, automation and artificial intelligence can reduce the time it takes to optimise, increase efficiency, and make content and site structure more relevant to users.

As these technologies continue to evolve, their impact on the SEO industry will grow. Therefore, it is worth investing in learning and understanding these tools in order to stay up-to-date and compete effectively in the market.

FAQ about programmatic and AI SEO

  1. What is Programmatic SEO?
    Programmatic SEO involves using automation and algorithms for efficient website optimization. It’s about leveraging technology to scale SEO efforts, making processes like keyword research and content creation more systematic and data-driven.
  2. How does SEO automation benefit businesses?
    SEO automation saves time and enhances efficiency by automating repetitive tasks such as site audits, keyword research, and reporting. It allows businesses to focus more on strategy and less on manual labor.
  3. What role does AI play in SEO?
    AI revolutionizes SEO by providing deeper insights into search patterns, optimizing content for relevance and engagement, and predicting future trends. It helps in creating more personalized and effective SEO strategies.
  4. Can small businesses implement these advanced SEO techniques?
    Yes, small businesses can implement these techniques with the right tools and platforms, many of which are accessible and user-friendly. It allows them to compete more effectively in the digital space.
  5. What skills are necessary for leveraging these SEO advancements?
    A mix of technical SEO knowledge, analytical skills, and an understanding of AI and machine learning principles are essential. Continuous learning is also crucial due to the fast-evolving nature of these technologies.
Arek Morawski

Arek is our Head of Performance. For many years he has been working on projects that mainly involve performance marketing. Arek is very familiar with the area of SEO, SEM and all Digital. As a result, our agency is able to update the knowledge and tools needed for performance campaigns and activities

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