How to use ChatGPT wisely to write good texts?

BY Damian Tomczyk

Today, marketing copywriting is essential for any business that wants to succeed online.

Well-written content can attract the attention of potential customers, increase website traffic and drive sales. However, finding the time and resources to create these texts is not always easy. This is where ChatGPT can be an indispensable tool for copywriters and SEO specialists. This article provides practical tips for writing marketing copy using ChatGPT.

What is ChatGPT?

ChatGPT is an advanced machine learning based generative model that has revolutionised the field of copywriting. Using artificial intelligence technology, ChatGPT is able to create unique text content that appears to be written by a human. This powerful model has been trained on a vast amount of textual data such as articles, books, blogs, discussion forums and much more. During the learning process, ChatGPT has gained extensive knowledge of the language, grammar, writing style and context of various topics.

What distinguishes ChatGPT from other generative tools is its ability to produce fluent and understandable text. The model is able to complete sentences, build logical arguments, generate descriptions and information, and even answer questions. ChatGPT is capable of delivering content on a wide range of topics, from science and technology to culture and entertainment. Whatever the topic, ChatGPT can generate content that is readable, thoughtful and valuable.

It is important to note that ChatGPT is an enabling tool that requires human interaction. While the model has a great deal of knowledge, it is not able to fully understand context like a human. Therefore, human oversight and editing is essential to ensure that the content generated is as expected, consistent with the brand and meets the stated objectives. ChatGPT can be an extremely valuable tool for copywriters, marketers and editors, enabling them to generate unique content, save time and add variety to the copy they produce.

In short, ChatGPT is an advanced generative model that uses machine learning to generate unique and valuable textual content. Its potential for marketing, content creation and customer communication is huge, but human oversight is crucial to ensure that the content generated is of excellent quality and tailored to specific needs and marketing strategy.

How do I create texts with ChatGPT?

ChatGPT is learning all the time, so it is getting better and better at dealing with complex subjects such as medical examinations.

However, it sometimes hallucinates and quotes incorrect data. When writing expert texts, it is important to remember a few iron-clad rules. To make things easier, we break them down into six points.

It can be said that AI is “coming out of the fridge” and making its presence felt in many areas of our lives. Recently, ChatGPT almost passed the radiology exam that students study for years to pass. Well – almost. His weakness turned out to be illogical and imprecise answers. And this is what you have to keep in mind when writing an expert text with ChatGPT. What else is there to think about? Learn the 5 ironclad rules for writing great content.

Writing expert text with ChatGPT in 6 steps:

  • Writing in style – you probably have your own unique writing style. ChatGPT will try to emulate it, and you can help it to do so. Use some of your own texts – longer and more detailed forms will help him to understand your expectations. Never give him confidential information. But be bold and share elements that need to be included in your expert’s text, but that he is unlikely to know about.
  • Precision is key – think about the information you want to convey in your text. Then make an outline and follow it step by step. As you write, focus on specific issues and formulate your questions as precisely as possible. If they are too general, you will get ambiguous answers. And that is not what a professional text is about.
  • Why – if you get an answer that is too short or does not meet your expectations, you can ask the question again and ask for a more detailed explanation. The 5 Why method works well here. By repeatedly asking “Why…?”, the question becomes clearer and more comprehensive, and possible problems are easier to eliminate.

Wondering how to use ChatGPT in your business?

  • ChatGPT struggles to keep up to date – it only knows what happened up to September 2021. If you need more recent information, you’ll have to find it yourself, e.g. using Google. Look on the bright side – it’s a great opportunity to look for unique data to make your text stand out. GPT-4 also has a less ideal and slower web browsing option that searches the web for the information you need.
  • Trust, but verify – although ChatGPT can generate interesting answers, we cannot always be sure that they are correct. What’s more, ChatGPT may be reluctant to admit a lack of knowledge and may present data that it has made up. Therefore, when dealing with expert texts, it is always advisable to check the information received with other sources.
  • Correct – ChatGPT will not generate perfect content immediately, but it will help you to build the structure of the whole article. Read the answers you receive each time, adapt them to your needs, make corrections and make sure the text is coherent and logical. Don’t be discouraged if it doesn’t meet your expectations. With every “chat” ChatGPT, like a human being, learns something new.

How does ChatGPT work in a marketing context?

ChatGPT is a sophisticated generative model based on machine learning that can be an invaluable tool in marketing. It works on a huge amount of training data, which gives it knowledge about different topics and writing styles. As a result, ChatGPT is able to generate texts that appear to have been written by a human.

One of ChatGPT’s main advantages in marketing is its ability to generate unique content. With this tool you can create blog articles, product descriptions, website content and much more that is original and engaging for readers. ChatGPT can provide a wide range of information on a variety of industries and topics, making it a versatile tool for marketers.

Personalisation of content is key in marketing and ChatGPT can help. The tool allows you to tailor the content you create to specific audiences. You can create content that is personalised and speaks to the needs of your customers. For example, you can use ChatGPT to generate personalised marketing messages or promotional offers that are tailored to the preferences and behaviours of specific customers.

When using ChatGPT to generate marketing content, it is also important to edit and adapt the generated text. Although ChatGPT can generate impressive content, it still requires human intervention to make the texts perfect. Editing and content adaptation are crucial to ensure that the content generated by ChatGPT is in line with the brand, style and customer expectations.

The conclusion is clear – ChatGPT is a tool with huge marketing potential. With its ability to generate unique content and personalise messages, marketers can achieve greater reach, customer engagement and sales results. However, it is important to remember that there is still a need for human oversight and editing to ensure that the content generated by ChatGPT is excellent and in line with a company’s marketing strategy.

Frequently Asked Questions (FAQ)

Q1: What are the benefits of writing marketing copy using ChatGPT?

The benefit of using ChatGPT for marketing copywriting is the ability to generate unique and engaging content while saving time and resources.

Q2: Are the texts generated by ChatGPT SEO optimised?

Yes, ChatGPT can help you create SEO-optimised content by identifying relevant keywords and optimising text structure for SEO.

Q3: How do you ensure that the content generated by ChatGPT is unique?

To ensure the uniqueness of the content, you need to edit and adapt the generated content and use your knowledge and experience in the subject.

Q4: Can ChatGPT replace a copywriter?

ChatGPT can be a helpful tool for copywriters, but human involvement, creativity and text editing are still important.

Q5: What are the best practices for writing marketing copy?

Some best practices are: understanding your target audience, creating unique content, optimising for SEO, using a clear structure and an engaging writing style.

In summary

Marketing copywriting using ChatGPT can be an effective tool for copywriters and SEO specialists. The key to success is knowing your target audience, planning your content, creating compelling titles and writing engaging and accessible content. Also remember to

Damian Tomczyk

He has worked with brands in many industries, but is convinced that there is still more to come. For him, every brief is an introduction to a fascinating story. Copywriter at NEON SHAKE Advertising. Previously associated with the PR industry. He was also a journalist for the largest financial portal in Poland –

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