Social Media Marketing

According to statistics, almost 54% of users use social media to find and buy products. The average time spent online is increasing and brands that offer more than a buyer-seller relationship are seeing high levels of loyalty. Read the article and find out how to get started with social media marketing!

When did social media start?

The origins of social media date back to 1980. But the giants we know today have been around since the early 2000s. The first was the American site MySpace. Interestingly, it was listed as the 11th most popular website in the world for six years! The modern pioneers are TikTok, Facebook and Instagram.

What is Social Media Marketing?

Social media marketing is a set of digital activities aimed at building a brand’s image, driving traffic to its social channels and increasing sales.

Social media marketing is also about attracting the largest possible audience to a brand’s communications. It highlights the uniqueness of the brand and encourages the audience to interact with the brand through so-called points of difference, or attributes that differentiate the brand from others.

What is the role of social media marketing?

Between 2021 and 2022, the number of active Instagram users in Poland will increase by almost 15 per cent and Facebook by 12.5 per cent. This means that the potential audience and consumers of content are growing.

Social media marketing has for years been characterised by high profitability, impact and efficiency. Marketers – and brands – are increasingly aware of this and are therefore keen to create engaging publications. Interestingly, there is still room for many popular brands on TikTok. This is undoubtedly an opportunity for those who want to target young people with their message.

What social media marketing tools are available?

There are many tools on the market to analyse and
and optimise your communication. Some focus on specific sites, others on multiple channels simultaneously. The most common choices for social media managers are

• SoTrender,
• Ink361,
• Tweetdeck,
• Social Blade,
• Brand24.

What is a brand persona in social media marketing?

A brand persona is a virtual character that represents our target audience. It allows us to tailor the tone of voice or language to specific audiences. The brand persona gives us an idea of what consumers are looking for in a product or service and what insights they identify with.

Through personas and consistent communication in the chosen ToV, the brand creates a consistent image. Social media marketing using the brand persona for brand management means achieving multiple goals. Both image and sales objectives.

How do you choose a social media agency?

Although social media is the most direct and common form of communication between a brand and its audience, it is not without its turbulence.

When choosing a marketing agency that can stand up to any industry, you should be guided by

• Their experience in managing social channels,
• Their track record (lead generation, traffic generation over the years),
• The brands that have trusted them
• Creativity and commitment.

How we do social media marketing at Neon Shake?

We have been working with the largest fashion outlet centre in the region for many years. In the social media of Wroclaw Fashion Outlet we do not only present seasonal campaigns and cyclical tactical actions. We focus on diverse content and create original formats!

During our cooperation we have increased the activity of the brand’s fans on Facebook and Instagram many times over. Thanks to this, we have gained a regular audience and reached 10th place in the engagement ranking of the 200 largest centres in Poland.

Even software companies are not afraid of us! Nexocode Is all about professionalism in its full glory, so the content published on the brand’s Facebook and LinkedIna highlights the qualifications and commitment of the company’s turquoise team.

We like to be active, so we bring the energy of the offline world into the online world! Since the beginning of our relationship with the Decathlon brand, we have been engaging their audience with RTM sports content. We have always shown that we understand our target group – their daily lives, their needs and their sense of humour!

Summary

Social media marketing delivers the desired results when the communication formats and channels are tailored to the industry in which the brand operates. Appropriate targeting, a strategic timeline, a publishing budget and monitoring what works and what doesn’t – for example, through A/B advertising or the aforementioned analytics tools – are also essential.

Social media is a delicate branch of marketing. After all, fan engagement and reactions can be monitored on an ongoing basis. However, its main advantage is building lasting relationships with audiences who are more likely to return to a brand’s products and services thanks to regular and engaging publications.