Short video is a format that regularly appears in end-of-year summaries and predictions regarding trends in social media.
Analyses indicate the growing dominance of this type of content, which is gaining traction in brand and influencer communications. Reports show that short-form videos are surpassing other content types, attracting increasing attention and engaging audiences across social platforms. This is a clear signal that social media is prioritizing formats that offer speed, dynamism, and direct user interaction.
What is short video?
A short video is a brief and dynamic form of content, lasting from just a few seconds to several minutes. It typically features background music, highlighted text, various creative transitions, and, above all, a fast-paced delivery to provide the audience with as much as possible in the shortest time. The short video trend gained significant popularity on TikTok and is now present on almost all social media platforms such as Facebook, Instagram, and YouTube, which have dedicated sections for this format.
How to create a good reel?
Surprise in the first few seconds
In the first few seconds, you must grab the viewer’s attention. If you don’t do this immediately, users will quickly scroll past. Focus on a strong start – dynamic action, an interesting shot, or a surprising scene. This is the crucial moment that decides whether the viewer will continue watching.
Adapt content to trends and algorithms
Keep up with popular challenges, music, and effects that are currently viral. By participating in trends, you increase your chances of reaching a wider audience. However, remember that it’s not just about copying – quality and creativity are key. Make sure the video is well-made.
Use storytelling and build emotions
Use storytelling to create an emotionally engaging narrative. Show not only the product but also the context, brand values, and behind-the-scenes of your business. Users who feel a connection to your brand will be more likely to share the video or interact with your profile.
Post regularly
One viral video is just the beginning. To build long-term success, you must post regularly. This way, social media algorithms will better promote your profile, and your audience will become accustomed to your presence, increasing their engagement.
Be creative and create new trends
Stand out with your creativity. Don’t just follow popular trends, create them! An innovative approach can attract new audiences and help you stand out from the competition. Don’t be afraid to experiment and surprise.
Encourage interaction and engagement
Actively encourage your audience to comment, react, and share. Social media platforms promote content that engages users, and the more interactions you receive, the greater the chance your video will reach a broader audience.
Useful tools for creating reels
Creating engaging short videos has never been easier. You no longer need expensive equipment or specialist editing knowledge. Thanks to easy-to-use apps and tools, even people without experience can quickly edit recordings, add effects, music, and captions that will effectively capture the audience’s attention. What tools can be useful?
- Hey gen – video avatars, translation to another language
- Captions – automatic captions
- SUBMAGIC – automatic captions, b-roll
- CapCut – reel editing, ready templates
- Canva – photos, backgrounds, reel covers
Short video – benefits
- Building engagement and trust within the community
Regularly posting short videos not only attracts new customers but also strengthens the bond with existing audiences. Creating authentic, engaging content builds trust in the brand and maintains user loyalty. - Increasing product sales
Short videos like reels have a significant impact on audience purchase decisions. By showcasing products, their features, and benefits in an engaging way, we increase the chances of conversion and purchase completion. - Cost-effectiveness
Producing short videos is relatively inexpensive compared to traditional advertising methods. It requires minimal financial investment, with the only exception being influencer marketing, which can further enhance reach and campaign effectiveness.
Summary
Using short video in a company’s communication strategy offers numerous benefits – from greater engagement and relationship building with customers to a real increase in sales. Moreover, thanks to accessible tools, creating engaging video content is now easier and more affordable than ever.
It’s clear that short-form videos will continue to dominate the world of social media. Therefore, if you want to effectively reach your target audience and stand out from the competition, it’s worth implementing a strategy based on short video formats now.
FAQ
What is the ideal time frame for short videos?
Answer: The duration typically ranges from a few seconds to about 3 minutes, with videos in the 15-30 second range being the most popular.
How should content be chosen to ensure the video gains reach?
Answer: To maximize reach, tailor the content to current trends and audience preferences. Utilize popular hashtags, music, and challenges that are trending, but also add a unique element that distinguishes your video.
Will short videos stay with us for the long term, or is this just a fleeting trend?
Answer: Short-form videos are definitely here to stay for years to come. What may change is the preferred length of the videos among users.
Author: Oliwia Heleniak
