SEM agency – what is it and how to choose one?

Performance marketing activities have been growing in popularity for some time. An IAB report shows that performance marketing campaigns account for up to 67% of marketing budgets in the US, one of the largest advertising markets in the world. This is why we decided to create this blog post to introduce the topic of performance […]

The popularisation of the Internet is one of the most important developments of recent years – its easy availability and low prices mean that virtually anyone can connect their computer to the global network. The Internet has influenced our behaviour, our habits and the way we communicate and work. It has also revolutionised marketing – […]

We live in a time of advertising blindness. Experts defined this phenomenon as automatic self-defense against sponsored material. How to encourage recipients to interact with the brand anyway? Performance marketing comes with the solution. It is based on conversion, i.e. measurable effectiveness of implemented campaigns. What else is behind performance marketing? Let’s figure it out! […]