In 2025, social media plays a key role in B2C marketing, but the way it is used has significantly changed.

In the digital age, the battle for talent enters a new level. Candidates today have almost unlimited access to information about employers – from social media, through review portals, to virtual job fairs. In this context, a strong employer brand has become not a luxury, but a necessity. Companies with a strong employer brand achieve […]

Imagine this scene: Monika is scrolling through her Instagram feed and sees a short video presenting a new face cream. Below the video, the product name and price immediately appear – with just one tap, she can view details and reviews. Monika doesn’t click any external link or leave the app, yet she buys the […]

Imagine you’re choosing a new supplier for your company. There are many players on the market, but would you consider the offer of a completely unknown brand? Probably not—and that’s no surprise. Studies show that as many as 96% of B2B purchasing decisions are made in favor of brands known to all members of the […]

Choosing a marketing agency is often a challenging task for marketers. Competition in the market is fierce, and finding one that truly understands your brand’s needs is not easy. A review of the portfolio, chemistry meeting, or recommendations from the industry are often enough to quickly select a partner and be confident that you want […]

Short video is a format that regularly appears in end-of-year summaries and predictions regarding trends in social media. Analyses indicate the growing dominance of this type of content, which is gaining traction in brand and influencer communications. Reports show that short-form videos are surpassing other content types, attracting increasing attention and engaging audiences across social […]