Zero-click content and new conversion paths – how to sell when the eser doesn’t click?

Collaborating with a social media agency is a common practice among large brands. It is an investment that can yield excellent results in a short time. Brands choose to utilize the services of specialized agencies because managing this area requires extensive, up-to-date knowledge, resources, and time. Brands face increasing competition, changing algorithms on platforms, and […]

In today’s fast-paced world, social media marketing is constantly evolving, offering marketers new challenges and opportunities. The year 2023 was full of intense changes in this area, prompting us to consider what trends will dominate in 2024. In this article, we will look at key aspects that may shape the social media picture in the […]

Attracting customers’ attention and building a lasting bond with the brand – contests are a powerful marketing tool. However, in order to fully exploit their potential, it is necessary to master the art of organizing and conducting this type of activation. Benefits of organizing marketing contests Encouraging participants to actively participate in a contest has […]

The rapid growth of social media makes marketing on social platforms increasingly complex. Brands are faced with challenges that they must overcome in order to achieve satisfactory results. Here are some of the key complications that companies are facing these days: Increasing competition The number of users of social media platforms has increased significantly in […]

If you run a business or are responsible for its marketing and sales, you have probably asked yourself more than once – why do I need social media? And although this is not the subject of this article, it is worth summarising the issue in a few points at the outset. There are a number […]