In response to the growing needs of businesses and consumers, interactive agencies have emerged, combining creativity, technological expertise, and marketing knowledge.
In this article, we will explain exactly what such an agency does, how it can support the development of your business, and provide tips on what to look for when choosing the right partner for cooperation. You’ll also learn how digital activities like social media management, content creation, and website optimization can translate into the success of your brand online.
What is an interactive agency?
Interactive agencies are involved in broad online marketing activities. They are a response to the revolutionary changes in the way people use the internet. They originated from traditional advertising agencies but operate exclusively in the digital space. Another important feature is that interactive agencies are capable of handling tasks requiring advanced technological knowledge. They bring together experts from various fields, such as copywriters, graphic designers, SEO specialists, social media experts, project managers, web designers, and programmers. This allows them to offer a wide range of services. The rise of interactive agencies and the extensive scope of their activities in the digital sphere is mainly a response to the business needs of clients.
How can an interactive agency help you?
Running a business is undoubtedly a huge challenge. Regardless of the industry in which your business operates, it’s worth engaging in advertising, branding, and promotional activities. The revolutionary changes happening in the digital sphere mean that businesses aiming for success need to be visible online. This is reflected in the number of internet users in Poland who make online purchases. Research shows that 77% of the population, or three-quarters, do so.
In response to these new client needs, an interactive agency comes with significant resources and capabilities to implement digital marketing activities. Below are some of the key services an interactive agency can offer you.
Social media
According to a report prepared by Hootsuite, as many as 19 million people in Poland use social media platforms. At the top of the rankings is YouTube, where 92% of internet users spend their time. The second and third places belong to Facebook with 89% of users and Instagram with 55%.
Companies are aware of the opportunities social media offer, but often lack the time or ability to manage their accounts efficiently. Increasingly, businesses are requesting to be active on multiple platforms. In such cases, delegating this task to an interactive agency is a great solution. These agencies employ specialists who are well-versed in how these platforms function, track the latest trends, and know how to navigate them. Social media management by such an agency will help you tailor content to your target audience, generate new sales leads, and build and maintain relationships with your followers. Ultimately, this leads to building a strong online brand.
Content creation
When creating engaging content for clients, an interactive agency focuses on tailoring the content to the expectations of the target audience. Thanks to their knowledge of trends and social media algorithms, they can prepare authentic, brand-consistent content that attracts attention and engages users. The agency uses various multimedia formats, such as videos, graphics, or infographics, to increase interaction and engagement. They also create opportunities for communication by responding to comments or organizing campaigns that build brand loyalty. Monitoring results and adjusting strategies allows them to continuously optimize actions and effectively increase the brand’s presence on social media.
Website creation and management
Professionally created and managed websites are key to ensuring their functionality and attractiveness. Ensuring responsiveness, fast loading times, and compliance with the latest SEO standards guarantees a positive user experience, which leads to longer visits and better conversion rates.
UX/UI
Having a website is one thing, but having a website that looks good, is intuitive, and easy to navigate is quite another. We’ve all spent too much time on websites where we couldn’t find the information we were looking for. Designing with UX and UI in mind aims to create user-friendly and intuitive websites that ensure ease of navigation. Aesthetic and functional interfaces increase satisfaction with using the site, and well-designed UX elements help maintain visitor engagement.
Link building
Acquiring valuable backlinks to your website is a key element of an SEO strategy, impacting higher rankings in search engines. Thanks to link building, your site gains credibility and authority in the eyes of Google’s algorithms, which results in increased visibility and organic traffic.
Conversion optimization
Conversion optimization is an ongoing process that aims to increase the number of users taking desired actions, such as making a purchase or subscribing to a newsletter. By analyzing data and testing different versions of a website, it’s possible to improve the conversion path, contributing to higher marketing efficiency.
How to recognize a good interactive agency?
When investing money in something, we expect it to bring us a return. Similarly, when investing in cooperation with another company, we expect the partnership to be efficient and fruitful. Therefore, before entering into such cooperation, it’s important to do proper research.
Experience and knowledge
One of the biggest advantages of interactive agencies is the experience they gain from working on various projects. Working with clients allows them to acquire knowledge and skills that can be applied to their own activities. Active involvement in the industry will also indicate that the agency is familiar with current trends.
A good team
An important aspect to consider is the human resources available to the agency. If they have specialists in various fields, you can rest assured that tasks will be performed professionally and to a high quality. A team of specialists can provide comprehensive services in building a brand’s online campaign, requiring tasks like strategy development, SEO actions, UX/UI, social media management, content creation, and website optimization.
Timeliness and reporting
In collaboration with an external entity, it’s crucial to ensure that reporting and deadlines are met. This is fundamental to any successful partnership. When assigning a task to an agency, you expect it to be completed within a specified time. Throughout the process, there may be issues or difficulties, but a major benefit of an interactive agency is that they maintain constant communication with the client and report on the progress. Reports don’t have to be daily or weekly, but it’s a good idea to establish a timeline for when you’ll receive updates on task progress, challenges, or questions. Communication is key to a successful collaboration. Reports also allow you to assess whether the strategy is correct, whether it aligns with the client’s needs, and whether it is delivering results.
How to choose the right interactive agency?
There are many interactive, marketing, social media, and 360 agencies on the market. The diversity is vast, and making the right choice can be challenging. Of course, it depends on the goals you set, the time frame for achieving them, and the budget available. However, here are some elements to consider when selecting a business partner for cooperation.
Openness and good communication
As mentioned earlier, communication is essential to any partnership. A good interactive agency will be open and eager to communicate. During the course of cooperation, both parties will have their own ideas, thoughts, concerns, and suggestions. Addressing these issues early on can reduce the risk of making mistakes. Moreover, the client isn’t expected to be an expert in digital marketing, but the interactive agency should position itself as an expert in these services. Therefore, it’s important for the agency’s specialists to be helpful in defining and setting goals to be achieved. While this isn’t the most crucial element of the partnership, good communication is important.
Terms of cooperation
When entering into cooperation with an interactive agency, it’s crucial to define and clarify the terms of the partnership. These agreements should be documented in a contract. This document will serve as the foundation of your professional relationship, covering obligations, working conditions, work time, compensation, payment terms, legal aspects, and more. This contributes to transparency, clarity, and trust between you and the agency. Try to avoid entities that are unwilling or have unclear legal cooperation terms. A contract also serves as protection for both parties.
Case studies
When looking for a product, we often seek information that proves its effectiveness and results. The same applies when searching for an interactive agency to assist with specific tasks. We seek proof or confirmation that their actions actually bring results. How can this be done? During the research phase, check if the agency provides case studies, or real examples of their work. These usually describe the task or problem to be solved, the client, the actions taken, and the final result. Case studies often feature summaries of advertising campaigns for various brands. Based on these, you can assess whether the agency’s work style suits your needs and whether their previous work led to business benefits, which is ultimately what you’re looking for.
Recommendations
A good interactive agency that works with various entities will have positive feedback to showcase. Moreover, it won’t be difficult to obtain references from past clients. This is important because it helps the agency attract new clients and projects. Therefore, when choosing such a partner, be sure to consider this factor. You can find opinions about the agency on their website or on platforms like Clutch.
Conclusion
Collaborating with an interactive agency helps businesses keep up with changes and, in many cases, even outpace their competitors. A team of professionals working at these agencies will take care of the client’s image, develop strategies, optimize the website, and lead effective online campaigns that strengthen the position of a brand or company. Starting cooperation with a creative agency is a decision that should be based on a rational assessment of the potential benefits. Remember that when you invest in these services, you’re investing in experience, knowledge, creativity, and specialists who will work for the benefit of your brand.
FAQ
What is an interactive agency?
Answer: An interactive agency is a company that specializes in online marketing activities, combining creativity, technological knowledge, and marketing expertise to support businesses in building their brand and growing in the digital space.
What services do interactive agencies offer?
Answer: Interactive agencies handle social media management, content creation, website design and updates, UX/UI optimization, link building, and online advertising campaigns.
Why is social media presence important for businesses?
Answer: Social media enables businesses to connect with customers, build their brand, run advertising campaigns, and generate sales by targeting the right audience.
How do interactive agencies help with content creation?
Answer: Interactive agencies employ specialists like copywriters, graphic designers, and SEO experts to create valuable content that improves website rankings in search engines and builds relationships with customers.
Author: Paweł Rogiewicz
