Creative Social Media – how to stand out

Social media is one of the most important elements of any company’s promotional strategy today. Properly maintained profiles on platforms such as Facebook, LinkedIn, TikTok or Instagram can effectively attract customers’ attention and shape their perception of the brand. Each of these platforms has its own unique features that can be used for promotion. Facebook, […]

Choosing the right partner to handle your company’s marketing activities can be crucial to its development. Any company faced with choosing a marketing partner should know best how to select one (especially in a market where there are hundreds of marketing agencies), what to expect from them and how to structure the relationship so that […]

Building a strong and recognisable brand and attracting loyal customers is key to the smooth running of any business. However, the process requires a great deal of commitment and creativity. The role of the brand in building a marketing strategy Today’s market is characterised by considerable volatility and competitiveness. The dynamics of the environment and […]

A strong brand is a coherent and distinctive brand. Both at the level of corporate identity, i.e. what defines its philosophy, and at the ‘external’ level: visual identity, corporate communications, corporate branding. These are what build the brand experience in the minds of the audience. They include the name, the logo, the unique world of […]