Social media are constantly evolving.
Platforms are adding new features, and user preferences change over the months. To help brands navigate this dynamic world, our team regularly creates the SoMe Booster Report. It is the result of quarterly meetings where we discuss the most important changes and updates in the social media landscape. The report contains an analysis of current trends as well as forecasts for the coming months. It also features insights and recommendations from our specialists.
This article is just a glimpse of what you can find in the full SoMe Booster. We have gathered the most important updates and new features from the past few months on platforms like Facebook, Instagram, Threads, LinkedIn, TikTok, X, Pinterest, and YouTube. This guide will help you effectively plan and implement strategies in social media.
Key trends of recent months
- Authenticity
Authenticity in content published on social media platforms has gained significant importance, and there is no indication that this trend will weaken. Users increasingly value real, raw messages that contrast with idealized advertising campaigns. Brands that collaborate with micro-influencers and leverage user-generated content (UGC) gain trust and loyalty from their audience. It’s worth noting that UGC doesn’t require a large budget, yet can yield excellent results.
- Short-form video
TikToks, Reels, and YouTube Shorts dominate the social media landscape. Every day in Poland, billions of short videos are viewed, making this format a compelling marketing tool for both small and large brands. This format has become ideal in a time when user attention is increasingly fragmented, and their focus span is shorter. Audiences expect quick, easily digestible content, and short-form videos meet these needs perfectly. With billions of views daily in Poland, this format is one of the most engaging ways to reach young audiences, particularly those aged 18-34.
AI has become an integral part of marketing strategies on social media platforms. AI-powered tools not only support the content creation process but also optimize advertising campaigns in real time. Meta, TikTok, LinkedIn, and Pinterest are introducing increasingly advanced AI tools that enable better targeting and more precise campaign performance analysis. Staying up-to-date with these technologies is crucial to maximizing their potential.
Predictions for the coming months of 2024
- More intimate communication channels
In the coming months, we expect a rise in the popularity of platforms like Clubhouse and Discord, which offer unique interaction opportunities. These platforms will increasingly be chosen by users to build communities and engage in real-time conversations. This trend towards intimate communication channels also includes broadcast channels on platforms like Instagram, already being utilized by brands.
- Micro-influencers and UGC
Authenticity will continue to be a key element of marketing strategies. Micro-influencers and user-generated content (UGC) will remain popular marketing tools. They are highly effective in building trust and loyalty towards brands.
- Artificial Intelligence
AI will continue to be a hot topic. It is developing at a rapid pace and will continue to have a significant impact on how marketing campaigns are created and optimized. In the coming months, more creators and brands will use advanced AI tools to generate content, graphics, as well as to analyze data and optimize advertising budgets.
We provide more in-depth knowledge in the latest SoMe Booster. Download it and stay up-to-date.
FAQ
- How can a social media agency help optimize campaigns?
Our experts have access to advanced tools and knowledge that allow for precise campaign targeting and budget optimization. By using tools such as AI, they can effectively analyze data, create engaging content, and monitor performance, significantly improving campaign results.
- What are the latest social media trends to consider in strategy?
Currently, it’s worth focusing on the growing popularity of short-form videos such as TikTok, Reels, and YouTube Shorts. Authenticity, AI, and collaboration with micro-influencers, as well as the use of user-generated content (UGC), are also key trends to watch in the coming months.
- How can influencer marketing benefit a brand?
Influencer marketing is a powerful strategy that allows brands to reach a broad audience through trusted individuals in specific communities. Collaborating with creators helps build brand authenticity and increase user engagement. We discuss this topic in more detail in our report.
- Which social media platforms are best for my brand?
This depends on several factors, including the industry and target audience. For B2B brands, LinkedIn may be more effective, while TikTok is ideal for communicating with younger audiences. You can find more details in the latest SoMe Booster.
