How to effectively launch a new product on the market?

When reading or listening to content related to marketing, you are likely to come across many specialized terms. Just like any other industry, marketers have a kind of dictionary that includes characteristic vocabulary, definitions, and phrases. Among them, there are also terms that seem familiar in everyday life. One of these is certainly the word […]

Positioning is the process of creating and communicating a brand’s unique identity in the minds of consumers. Its goal is to build a positive, recognizable, and distinctive image that attracts the target audience. Brand positioning is not only about advertising and promotion but also about shaping all aspects of a company’s activities to consistently reflect […]

Collaborating with a social media agency is a common practice among large brands. It is an investment that can yield excellent results in a short time. Brands choose to utilize the services of specialized agencies because managing this area requires extensive, up-to-date knowledge, resources, and time. Brands face increasing competition, changing algorithms on platforms, and […]

A communication strategy is a fundamental element of any effective marketing campaign. It involves not only planning and executing communication activities but also defining key messages, tone, and supporting arguments (RTB – Reason to Believe). A well-thought-out communication strategy allows for effective audience engagement, relationship building with customers, and brand image enhancement. It is important […]

A communication strategy is a fundamental element of any effective marketing campaign. It involves not only the planning and execution of communication activities but also defining key messages, tone of voice, and supporting arguments (RTB – Reason to Believe). A well-thought-out communication strategy allows for effective audience reach, building relationships with customers, and strengthening the […]