What is a brand archetype and why is it important?

Positioning is the process of creating and communicating a brand’s unique identity in the minds of consumers. Its goal is to build a positive, recognizable, and distinctive image that attracts the target audience. Brand positioning is not only about advertising and promotion but also about shaping all aspects of a company’s activities to consistently reflect […]

Collaborating with a social media agency is a common practice among large brands. It is an investment that can yield excellent results in a short time. Brands choose to utilize the services of specialized agencies because managing this area requires extensive, up-to-date knowledge, resources, and time. Brands face increasing competition, changing algorithms on platforms, and […]

A communication strategy is a fundamental element of any effective marketing campaign. It involves not only planning and executing communication activities but also defining key messages, tone, and supporting arguments (RTB – Reason to Believe). A well-thought-out communication strategy allows for effective audience engagement, relationship building with customers, and brand image enhancement. It is important […]

A communication strategy is a fundamental element of any effective marketing campaign. It involves not only the planning and execution of communication activities but also defining key messages, tone of voice, and supporting arguments (RTB – Reason to Believe). A well-thought-out communication strategy allows for effective audience reach, building relationships with customers, and strengthening the […]

Insight is one of the more prominent concepts in the world of advertising and marketing. What is insight and what is it not? How can one find good insights? Is an insight necessary to create a good campaign? Let’s try to answer these questions. Insight is a concept that can pose difficulties even at the […]