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Some campaigns make a big splash but quickly fade into the celebrity advertising firmament. Others last longer. One such campaign was Apple’s ‘Think Different’ in 1997. It was unique for a number of reasons, the most important of which was undoubtedly the use of a large number of celebrities. Although in their case it is […]

Every entrepreneur has come into contact with a marketing strategy. Some build it consciously, while others simply create a company by unconsciously setting the rules for how it operates, how it sells its products and how it communicates about them. In both cases there is a marketing strategy, or at least elements of it, but […]

As a business owner or marketer, you know that a strong brand is essential for success. However, building and maintaining a brand requires time, resources, and expertise that many companies don’t have in-house. That’s where marketing agencies come in.  In Europe, there are countless marketing agencies with diverse specialties and approaches to branding. In this […]