How can artificial intelligence revolutionise marketing?

In today’s digital reality, a strong online presence is vital for businesses of all sizes. With millions of potential customers at your fingertips, it is essential to implement effective advertising strategies to stand out from the competition. One such strategy is Google Ads, a powerful platform that allows businesses to display targeted ads on Google’s […]

Some campaigns make a big splash but quickly fade into the celebrity advertising firmament. Others last longer. One such campaign was Apple’s ‘Think Different’ in 1997. It was unique for a number of reasons, the most important of which was undoubtedly the use of a large number of celebrities. Although in their case it is […]

Every entrepreneur has come into contact with a marketing strategy. Some build it consciously, while others simply create a company by unconsciously setting the rules for how it operates, how it sells its products and how it communicates about them. In both cases there is a marketing strategy, or at least elements of it, but […]

As a business owner or marketer, you know that a strong brand is essential for success. However, building and maintaining a brand requires time, resources, and expertise that many companies don’t have in-house. That’s where marketing agencies come in.  In Europe, there are countless marketing agencies with diverse specialties and approaches to branding. In this […]