TIKTOK vs. INSTAGRAM – Which platform is right for your business?

Although, once in a while, there are discussions in the marketing world about image crises of social media celebrities – influencer marketing is still doing well. Or even better. Year after year, brands are spending more and more on collaborations with creators. According to the ReachaBlogger report, in 2023, as many as 58 per cent […]

In the world of marketing, there are various strategies through which companies can reach their potential customers. One of the oldest and still effective methods is outbound marketing. In contrast to inbound marketing, which focuses on attracting customers through valuable content, outbound marketing involves a proactive approach where the company actively reaches out to its […]

Buzz marketing, though not a new concept, is gaining popularity as an effective promotional strategy in the digital age. In the era of social media and information overload, buzz marketing stands out as an authentic and credible method of reaching customers. Its role is to build brand awareness and reputation. What is Buzz Marketing About? […]

In today’s digital world, mobile marketing has become an integral part of business strategies worldwide. This type of marketing utilizes mobile technologies such as smartphones and tablets to reach customers directly and personally. In this article, we will discuss why mobile marketing is so important, its key elements, and how you can effectively implement these […]

In today’s fast-paced world, social media marketing is constantly evolving, offering marketers new challenges and opportunities. The year 2023 was full of intense changes in this area, prompting us to consider what trends will dominate in 2024. In this article, we will look at key aspects that may shape the social media picture in the […]