What is Trade Marketing?

In the constantly evolving world of marketing, sensory marketing has become a powerful tool for creating unforgettable shopping experiences. By engaging all five senses – sight, sound, smell, taste, and touch – companies can build a stronger emotional connection with customers. In this article, we will delve into the essence of sensory marketing, its benefits, […]

Business-to-business (B2B) marketing differs in important ways from consumer-oriented marketing (B2C). In this article, we will tell you what B2B marketing is, what tools it requires and how to run effective campaigns targeting business customers. We will also give examples of B2B marketing. Let’s start with a definition. Business-to-Business (B2B) marketing is a marketing strategy […]

Online marketing plays a crucial role in brand building and attracting customer attention. Choosing the right social media platform can be decisive. TikTok and Instagram are two powerhouses that offer a lot to marketers. TikTok, in particular, is evolving into more than just an entertainment platform, aiming to become a search engine in its own […]

Although, once in a while, there are discussions in the marketing world about image crises of social media celebrities – influencer marketing is still doing well. Or even better. Year after year, brands are spending more and more on collaborations with creators. According to the ReachaBlogger report, in 2023, as many as 58 per cent […]

In the world of marketing, there are various strategies through which companies can reach their potential customers. One of the oldest and still effective methods is outbound marketing. In contrast to inbound marketing, which focuses on attracting customers through valuable content, outbound marketing involves a proactive approach where the company actively reaches out to its […]