Sensory marketing: engagigng the 5 sentenses of the concumer

Business-to-business (B2B) marketing differs in important ways from consumer-oriented marketing (B2C). In this article, we will tell you what B2B marketing is, what tools it requires and how to run effective campaigns targeting business customers. We will also give examples of B2B marketing. Let’s start with a definition. Business-to-Business (B2B) marketing is a marketing strategy […]

Online marketing plays a crucial role in brand building and attracting customer attention. Choosing the right social media platform can be decisive. TikTok and Instagram are two powerhouses that offer a lot to marketers. TikTok, in particular, is evolving into more than just an entertainment platform, aiming to become a search engine in its own […]

Although, once in a while, there are discussions in the marketing world about image crises of social media celebrities – influencer marketing is still doing well. Or even better. Year after year, brands are spending more and more on collaborations with creators. According to the ReachaBlogger report, in 2023, as many as 58 per cent […]

In the world of marketing, there are various strategies through which companies can reach their potential customers. One of the oldest and still effective methods is outbound marketing. In contrast to inbound marketing, which focuses on attracting customers through valuable content, outbound marketing involves a proactive approach where the company actively reaches out to its […]

Buzz marketing, though not a new concept, is gaining popularity as an effective promotional strategy in the digital age. In the era of social media and information overload, buzz marketing stands out as an authentic and credible method of reaching customers. Its role is to build brand awareness and reputation. What is Buzz Marketing About? […]