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Influencer marketing is a marketing strategy where the central role is played by an influencer who, by communicating with their community through their own social media channels, conveys specific marketing messages. This strategy enables brands to reach their target audience through more authentic and credible messages, which usually generate better results than traditional forms of […]

Data driven marketing, also known as DDMA (Data Driven Marketing Automation), is a broad concept that encompasses various processes—from data collection, analysis, and interpretation to utilizing this data in a company’s future activities. The popularity of this marketing form has surged in recent years alongside the growth of the Internet, particularly online shopping. According to […]

Dynamically developing companies are increasingly expanding their operations to foreign markets. Dynamically developing companies are increasingly choosing to expand their operations into foreign markets. Various types of marketing campaigns serve as excellent tools for building sales abroad as well. Our agency specializes in preparing such campaigns, and our accumulated experience allows us to effectively meet […]

A communication strategy is a fundamental element of any effective marketing campaign. It involves not only the planning and execution of communication activities but also defining key messages, tone of voice, and supporting arguments (RTB – Reason to Believe). A well-thought-out communication strategy allows for effective audience reach, building relationships with customers, and strengthening the […]

Have you ever purchased a product just because it was recommended by a friend or family member, or perhaps you saw a lot of positive reviews or a recommendation from a well-known influencer? In this article, you will learn about the power of recommendation marketing and how it can contribute to the development of your […]