Referral marketing: How can a recommendation influence a purchase?

Can influencers genuinely and more authentically promote products and increase sales? Influencer marketing is becoming an increasingly common strategy used by companies that want to reach their target audience in an authentic and effective way. It involves leveraging the popularity and influence of individuals known as influencers to promote products or services. Influencer vs. Celebrity […]

Ambush marketing, a controversial but innovative strategy, involves associating a brand with a major event without paying sponsorship fees. In this article, we look into the intricacies of ambush marketing, exploring its strategies, implications, legal aspects and how it fits into the wider marketing landscape. Definition and historical context Ambush marketing, sometimes referred to as […]

In the dynamic world of digital marketing, display marketing stands out as a key strategy for companies aiming to increase their online visibility and engagement. In this article, we will discuss the essence of display marketing, its types, effective strategies, the latest trends and the impact of technology on its future. Definition of display marketing […]

In an era where the marketing world evolves at lightning speed, real-time marketing becomes increasingly pressing for companies aiming to reach their audience dynamically and effectively. Since the inception of advertising campaigns utilizing the power of immediate response to changing trends and situations, real-time marketing has become not only a tool capable of surprising, engaging, […]

Effective marketing strategy is a key element of success for any company. One of its important components is trade marketing, which has gained significance in recent years. Trade marketing is a strategic approach to promoting and selling products, focusing on collaboration between manufacturers and retailers, with the aim of increasing sales and profits for both […]