Copy.ai – a marketer’s best friend?

Creating your own chatbot might seem complicated, but it’s easier than you think! OpenAI provides a feature that allows you to customize a bot to suit your needs without requiring programming skills. This lets you equip the bot with extensive databases that serve as a foundation for generating responses tailored to your expectations. You can […]

Social media are constantly evolving. Platforms are adding new features, and user preferences change over the months. To help brands navigate this dynamic world, our team regularly creates the SoMe Booster Report. It is the result of quarterly meetings where we discuss the most important changes and updates in the social media landscape. The report […]

We are excited to announce that two talented professionals have joined our team. Anna Kurakowska as Account Manager and Zofia Wiktorowicz as Social Media Manager. Both will bring fresh perspectives to the marketing challenges ahead of us. Anna Kurakowska – client support at the highest level Anna Kurakowska will strengthen our customer service department, where […]

Influencer marketing is a marketing strategy where the central role is played by an influencer who, by communicating with their community through their own social media channels, conveys specific marketing messages. This strategy enables brands to reach their target audience through more authentic and credible messages, which usually generate better results than traditional forms of […]

Data driven marketing, also known as DDMA (Data Driven Marketing Automation), is a broad concept that encompasses various processes—from data collection, analysis, and interpretation to utilizing this data in a company’s future activities. The popularity of this marketing form has surged in recent years alongside the growth of the Internet, particularly online shopping. According to […]