Employer branding in the digital age – how to attract and retain talent?

Choosing a marketing agency is often a challenging task for marketers. Competition in the market is fierce, and finding one that truly understands your brand’s needs is not easy. A review of the portfolio, chemistry meeting, or recommendations from the industry are often enough to quickly select a partner and be confident that you want […]

Short video is a format that regularly appears in end-of-year summaries and predictions regarding trends in social media. Analyses indicate the growing dominance of this type of content, which is gaining traction in brand and influencer communications. Reports show that short-form videos are surpassing other content types, attracting increasing attention and engaging audiences across social […]

In response to the growing needs of businesses and consumers, interactive agencies have emerged, combining creativity, technological expertise, and marketing knowledge. In this article, we will explain exactly what such an agency does, how it can support the development of your business, and provide tips on what to look for when choosing the right partner […]

Are you wondering how to stand out in the job market? Perhaps you want to secure a major client who could positively impact your career growth? Or maybe you’re aiming to gain recognition in your community or industry? If so, this article may prove highly useful for you. Personal branding, and the process of building […]

Launching a new product on the market is one of the biggest challenges companies face. To achieve success, creating a great product is not enough – proper strategy planning, reaching the right audience, and building a positive brand image are key. In this article, we’ll show you step-by-step how to plan a product launch and […]