We present the effects of the campaign we have prepared for the Asus brand – the next edition of the competition under the banner of Republic Of Gamers, a series of the latest technologies for demanding users. The action was aimed at the creators of electronic music, which was a high threshold to reach the target group, but we made it! We have achieved the KPI by 239%! How did we do it?
Music production was the leitmotif of the competition. The participants’ task was to create their own piece for the RE: IGNITE animation and reflect the character of the world presented in it. We also prepared an additional category in which the participants faced the challenge of writing their own text for the song.
We invited two ambassadors, Polish artists from the electronic music scene – Natalia Zamilska and Tomasz Rałowski, also known as RAU Performance, to cooperate. We engaged the creators to support the participants – in video interviews they shared tips for aspiring musicians, talked about the beginnings of their careers and showed some production tricks in Ableton.
Based on the theme from the RE: IGNITE animation, we created a key visual, which became the basis for subsequent creations. We also prepared a contest landing page, where participants could see all the materials, watch interviews with artists and get inspiration from the tutorials.
The results exceeded our wildest expectations – a total of 478 works were submitted to the competition! The total effect of the campaign reached 3.7 million impressions, and the videos were viewed by more than 130,000 users. The high level of the submitted works knocked down our jury, which awarded the first prize to Paweł Lewicki. The ROG trailer with its soundtrack is worth watching – be sure to get a good soundtrack, as it is incredibly impressive.
The main prize in the music competition was the ASUS Zephyrus 15 Duo SE laptop. Gen-eral equipment designed for creative users who work on demanding programs – gamers, graphics, musicians. The computer equipment, unique design and an additional monitor ensure impeccable workflow of the device – all you need to do is create!
Individual music production courses at a renowned school – the Warsaw Academy of Sound, which has been educating the best musicians for years, also awaited the winners of the competition. The winners of the text contest also received a one-year access to the storyboarding course on the Masterclass platform.
The action took place under the media patronage of the gamemusic.pl portal, which prepared a series of instructional videos for young artists. Additional support was also the involvement of the Sound Academy, which provided participants with thousands of samples.
The success of the campaign resulted in the continuation of our cooperation with Asus Polska. So far, we are not revealing any details, but we assure you that something special is being prepared!