Valio is a huge player on the dairy market and a beloved brand in Finland. Since 2018, we have helped the firm to enter the Polish market with a range of exceptional products, working in conjunction with the head office in Helsinki.
Founded in 1905 by dairy farmers, Valio dairy cooperative is the largest dairy producer in Finland, known worldwide for its high quality products. To this day, it is owned by farmers – farms belong to almost 6,000 families!
Valio milk is made on the western plains of Finland. According to World Health Organization statistics, the air here is the cleanest in the world! This, combined with expert production methods, makes Valio’s milk famous for its high quality.
A giant of the Finnish dairy industry appeared on the Polish market in 2018. From the very beginning we have been cooperating as a main and comprehensive partner, responsible for 360 activities. Working with Valio is a very satisfying challenge.
We introduce new products of the brand to the market: Valio Fiński Miks Premium – a combination of Finnish butter and rapeseed oil, Valio PROfeel® Protein – a new line of lactose-free protein products and a Valio Finish Yoghurt, which is perfect for Polish families.
Valio has won well known international competitions – for example, butter has achieved the prestigious Best of Class title at the World Championship Cheese Contest 2018 in the USA, defeating 30 other leading brands.
We promote Valio products in social media. This is an important channel in every campaign. We also take care of the current contact between the brand and its customers. In our activities we use photographs and videos, which we prepare during dedicated photo sessions.
We cooperate with influencers, including culinary, parenting and fitness ones. Other examples of our activities are also publications in trade magazines and tastings in gyms or shops.