EFL broke social media — thanks to a complex strategy, developed with our agency, which saw exponential growth on their Facebook page.
Europejski Fundusz Leasingowy (European Leasing Fund) has been supporting small, midsize, and large businesses for over quarter of a century. We, in turn, are supporting them in their social media activities, creating new platforms for the brand.
We wanted to make EFL stand out among their target of small and midsize businesses as an exceptional leasing firmwhich values relationships above services. It is people who are the real driving force behind business success.
We highlighted that EFL understands entrepreneurs and is focused on partnership and support. With the help of the slogan “It’s possible!” we show that even the toughest challenges can be overcome and loftiest goals can be achieved.
We split our communication into three bands – products, knowledge, and insight from the daily lives of entrepreneurs. We also created the so-called ‘social media CI’ for Facebook, meaning the special visual aesthetic of the brandon a given platform.
We simultaneously spoke to entrepreneurs, asking for their opinions and experiences, to help us deliver the most in our work.
EFL’s numbers went through the roof. We helped them reach and engage with a large number of new potential clients.
We believe that a great part of that comes from the campaign’s very own slogan: It’s possible!
Our communications platform can be seen not only on socialmedia. We create a wide range of rich digital and printed content for different types of marketing.