{"id":4491,"date":"2025-05-27T11:06:13","date_gmt":"2025-05-27T09:06:13","guid":{"rendered":"https:\/\/neonshake.pl\/blog\/?p=4491"},"modified":"2025-05-27T15:32:09","modified_gmt":"2025-05-27T13:32:09","slug":"trendy-i-nowosci-w-swiecie-social-mediow-nasz-nowy-raport-some-booster","status":"publish","type":"post","link":"https:\/\/neonshake.pl\/blog\/trendy-i-nowosci-w-swiecie-social-mediow-nasz-nowy-raport-some-booster\/","title":{"rendered":"Trendy i nowo\u015bci w \u015bwiecie social medi\u00f3w \u2013 nasz nowy Raport SoMe Booster"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dla oko\u0142o po\u0142owy marketer\u00f3w social media to bardzo wa\u017cny element planu marketingowego. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co wi\u0119cej, od social medi\u00f3w oczekuje si\u0119 ju\u017c nie tylko budowania wizerunku, ale realnych rezultat\u00f3w biznesowych. Jak wi\u0119c skutecznie wykorzystywa\u0107 social media?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kluczem jest bie\u017c\u0105ce \u015bledzenie trend\u00f3w i nowo\u015bci, co w dynamicznym \u015bwiecie medi\u00f3w spo\u0142eczno\u015bciowych stanowi niema\u0142e wyzwanie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W\u0142a\u015bnie dlatego tworzymy <strong>Raport SoMe Booster<\/strong> \u2014 nasz\u0105 flagow\u0105 publikacj\u0119, kt\u00f3ra co p\u00f3\u0142 roku porz\u0105dkuje i analizuje najwa\u017cniejsze zjawiska w \u015bwiecie social medi\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W raporcie umie\u015bcili\u015bmy najciekawsze makrotrendy ostatnich miesi\u0119cy, praktyczne rekomendacje naszych ekspert\u00f3w, nowo\u015bci i aktualizacje na platformach oraz po raz pierwszy <strong>wyniki naszej ankiety w\u015br\u00f3d marketer\u00f3w<\/strong>. <\/p>\n\n\n\n<style type=\"text\/css\">\n    @import 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#mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        position: absolute;\n        top: 4px;\n        left: -1.5rem;\n        display: block;\n        width: 16px;\n        height: 16px;\n        pointer-events: none;\n        content: \"\";\n        background-color: #ffffff;\n        border: #adb5bd solid 1px;\n        border-radius: 50%;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after {\n        position: absolute;\n        top: 0px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        position: absolute;\n        top: 0px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-radio .custom-control-label::after {\n        background: no-repeat 50%\/50% 50%;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-checkbox .custom-control-label::after,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        background: no-repeat 50%\/50% 50%;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-control,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-control {\n        position: relative;\n        display: block;\n        min-height: 1.5rem;\n        padding-left: 1.5rem;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input {\n        position: absolute;\n        z-index: -1;\n        opacity: 0;\n        box-sizing: border-box;\n        padding: 0;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label {\n        color: #000000;\n        font-size: 12px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        line-height: 22px;\n        margin-bottom: 0;\n        position: relative;\n        vertical-align: top;\n        font-style: normal;\n        font-weight: 700;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-select,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-select {\n        background-color: #12185f !important;\n        color: #ffffff !important;\n        border-color: #ffffff;\n        border-radius: 0px !important;\n        border-style: solid !important;\n        border-width: 2px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        line-height: 20px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 28px 10px 12px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n        height: auto;\n        display: inline-block;\n        vertical-align: middle;\n        background: url('https:\/\/assets.mlcdn.com\/ml\/images\/default\/dropdown.svg') no-repeat right .75rem center\/8px 10px;\n        -webkit-appearance: none;\n        -moz-appearance: none;\n        appearance: none;\n    }\n\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow {\n        height: auto;\n        width: 100%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal {\n        width: 70%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal {\n        width: 30%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal.labelsOn {\n        padding-top: 25px;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields {\n        box-sizing: border-box;\n        float: left;\n        padding-right: 10px;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input {\n        background-color: #12185f;\n        color: #ffffff;\n        border-color: #ffffff;\n        border-radius: 0px;\n        border-style: solid;\n        border-width: 2px;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px;\n        line-height: 20px;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 10px;\n        width: 100%;\n        box-sizing: border-box;\n        overflow-y: initial;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button {\n        background-color: #ff007a !important;\n        border-color: #ff007a;\n        border-style: solid;\n        border-width: 2px;\n        border-radius: 0px;\n        box-shadow: none;\n        color: #ffffff !important;\n        cursor: pointer;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        font-weight: 700;\n        line-height: 20px;\n        margin: 0 !important;\n        padding: 10px !important;\n        width: 100%;\n        height: auto;\n    justify-content: center;\n    gap: 10px;\n    align-items: center;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button:hover {\n        background-color: #ff007a !important;\n        border-color: #ff007a !important;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=\"checkbox\"] {\n        box-sizing: border-box;\n        padding: 0;\n        position: absolute;\n        z-index: -1;\n        opacity: 0;\n        margin-top: 5px;\n        margin-left: -1.5rem;\n        overflow: visible;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description {\n        color: #ffffff;\n        display: block;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 12px;\n        text-align: left;\n        margin-bottom: 0;\n        position: relative;\n        vertical-align: top;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label {\n        font-weight: normal;\n        margin: 0;\n        padding: 0;\n        position: relative;\n        display: block;\n        min-height: 24px;\n        padding-left: 24px;\n\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label a {\n        color: #ffffff;\n        text-decoration: underline;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p {\n        color: #ffffff !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif !important;\n        font-size: 12px !important;\n        font-weight: normal !important;\n        line-height: 18px !important;\n        padding: 0 !important;\n        margin: 0 5px 0 0 !important;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p:last-child {\n        margin: 0;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit {\n        margin: 0 0 20px 0;\n        float: left;\n        width: 100%;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button {\n        background-color: #ff007a !important;\n        border: none !important;\n        border-radius: 0px !important;\n        box-shadow: none !important;\n        color: #ffffff !important;\n        cursor: pointer;\n        font-family: Quicksand, Arial, Helvetica, sans-serif !important;\n        font-size: 14px !important;\n        font-weight: 700 !important;\n        line-height: 21px !important;\n        height: auto;\n        padding: 10px !important;\n        width: 309px !important;\n        box-sizing: border-box !important;\ndisplay:flex;\n    justify-content: center;\n    gap: 10px;\n    align-items: center;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button.loading {\n        display: none;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button:hover {\n        background-color: #ff007a !important;\n    }\n\n    .ml-subscribe-close {\n        width: 30px;\n        height: 30px;\n        background: url('https:\/\/assets.mlcdn.com\/ml\/images\/default\/modal_close.png') no-repeat;\n        background-size: 30px;\n        cursor: pointer;\n        margin-top: -10px;\n        margin-right: -10px;\n        position: absolute;\n        top: 0;\n        right: 0;\n    }\n\n    .ml-error input,\n    .ml-error textarea,\n    .ml-error select {\n        border-color: red !important;\n    }\n\n    .ml-error .custom-checkbox-radio-list {\n        border: 1px solid red !important;\n        border-radius: 0px;\n        padding: 10px;\n    }\n\n    .ml-error .label-description,\n    .ml-error .label-description p,\n    .ml-error .label-description p a,\n    .ml-error label:first-child {\n        color: #ff0000 !important;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p:first-letter {\n        color: #ff0000 !important;\n    }\n\n    @media only screen and (max-width: 800px) {\n\n        .ml-form-embedWrapper.embedDefault,\n        .ml-form-embedWrapper.embedPopup {\n            width: 100% !important;\n        }\n\n        .ml-form-formContent.horozintalForm {\n            float: left !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow {\n            height: auto !important;\n            width: 100% !important;\n            float: left !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal {\n            width: 100% !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal>div {\n            padding-right: 0px !important;\n            padding-bottom: 10px;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-button-horizontal {\n            width: 100% !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-button-horizontal.labelsOn {\n            padding-top: 0px !important;\n        }\n\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper {\n        background-color: #fff;\n        color: #12185F;\n        border: 1.5px solid #12185F;\n    }\n\n    @media(min-width: 768px) {\n        body #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper {\n            padding-bottom: 37px !important;\n        }\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description p {\n        font-family: quicksand, sans-serif !important;\n        font-weight: 400 !important;\n        font-size: 13px !important;\n        line-height: 1.5 !important;\n        color: #12185F !important;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p {\n        color: #12185F;\n        font-family: Quicksand !important;\n        font-size: 18px !important;\n        font-style: normal;\n        line-height: 30px;\n        font-weight: 400;\n        line-height: 30px !important;\n        margin: 0 0 10px 0;\n        text-align: left;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent h4,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent h4 {\n        color: #FF007A;\n        font-family: Quicksand;\n        font-size: 30px;\n        font-weight: 700;\n        margin: 0 0 10px 0;\n        text-align: left;\n        word-break: break-word;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input {\n        background-color: #fff !important;\n        color: #12185F !important;\n        border-color: #12185F;\n        border-radius: 0px !important;\n        border-style: solid !important;\n        border-width: 2px !important;\n        font-family: Quicksand, Arial, Helvetica, sans-serif !important;\n        font-size: 16px !important;\n        height: auto;\n        font-weight: 700;\n        line-height: 21px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        margin-left: 0;\n        margin-right: 0;\n        padding: 10px 10px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::placeholder {\n        color: #12185F;\n        opacity: 1;\n        text-align:center;\n        \/* Firefox *\/\n    }\n\n    @media(min-width: 768px) {\n\n        body #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent,\n        body #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent {\n            text-align: left;\n            margin: 0 0 40px 0;\n        }\n    }\n\n    body #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit {\n        display: Flex;\n        justify-content: center;\n        align-items: center;\n        margin: 0 auto;\n        float: none;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        border-color: #12185f !important;\n        background-color: #ffffff !important;\n        border-radius: 0;\n    }\n\n    .showPopupMore {\n        font-weight: 700;\n        color: #12185f !important;\n    }\n\n    .showPopupMore.hide {\n        display: none;\n    }\n\n    .popupMore {\n        display: none;\n    }\n\n    .popupMore.show {\n        display: inline;\n    }\n\n    .ml-form-successContent {\n        display: Flex;\n        flex-direction: column;\n        gap: 25px;\n    }\n\n    .ml-form-successContent,\n    .ml-form-successContent>* {\n        text-align: center !important;\n\n    }\n\n    .ml-form-successContent img {\n        margin: 0 auto;\n    }\n\n    .ml-form-successContent p {\n        font-family: Quicksand !important;\n        font-weight: 500 !important;\n        max-width: 556px;\n        margin: 0 auto !important;\n    }\n\n    .popupMore a {\n        color: #12185f !important;\n    }\n\n    body #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        border-radius: 0 !important;\n    }\n<\/style>\n\n\n\n<div id=\"mlb2-26351167\" class=\"standard-form ml-form-embedContainer ml-subscribe-form ml-subscribe-form-26351167\">\n    <div class=\"ml-form-align-center \">\n        <div class=\"ml-form-embedWrapper embedForm\">\n\n            <div class=\"ml-form-embedBody ml-form-embedBodyDefault row-form\">\n                <div class=\"ml-form-embedContent\">\n                    <h4>Pobierz raport SoMe Booster<\/h4>\n                    <p><strong> Dowiedz si\u0119, jak skuteczniej wykorzystywa\u0107 social media w drugiej po\u0142owie 2025 roku.\n<br>Raport zawiera konkretne informacje, aktualne trendy i praktyczne wskaz\u00f3wki, kt\u00f3re pomog\u0105 Ci osi\u0105ga\u0107 lepsze wyniki. Wystarczy, \u017ce wype\u0142nisz formularz \u2013 dost\u0119p otrzymasz od razu. <\/strong> <\/p>\n\n                <\/div>\n\n                <form class=\"ml-block-form\" action=\"https:\/\/assets.mailerlite.com\/jsonp\/613364\/forms\/134168624013247641\/subscribe\" data-code=\"\" method=\"post\" target=\"_blank\">\n                    <div class=\"ml-form-formContent\">\n                        <div class=\"ml-form-fieldRow \">\n                            <div class=\"ml-field-group ml-field-name\">\n                                <input aria-label=\"name\" type=\"text\" class=\"form-control\" data-inputmask=\"\"\n                                    name=\"fields[name]\" placeholder=\"IMI\u0118\" autocomplete=\"given-name\">\n                            <\/div>\n                        <\/div>\n                        <div class=\"ml-form-fieldRow ml-last-item\">\n                            <div class=\"ml-field-group ml-field-email ml-validate-email ml-validate-required\">\n                                <input aria-label=\"email\" aria-required=\"true\" type=\"email\" class=\"form-control\"\n                                    data-inputmask=\"\" name=\"fields[email]\" placeholder=\"E-MAIL FIRMOWY\" autocomplete=\"email\">\n                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"ml-form-checkboxRow ml-validate-required\">\n                        <label class=\"checkbox\">\n                            <input type=\"checkbox\">\n                            <div class=\"label-description\">\n                                <p>Wyra\u017cam zgod\u0119 na przetwarzanie moich danych osobowych w postaci podanych w formularzu\n                                    zg\u0142oszeniowym: imienia nazwiska i adresu e-mail, w celu przesy\u0142ania mi informacji\n                                    <a href=\"#\" class=\"showPopupMore\">ROZWI\u0143<\/a><span class=\"popupMore\">handlowych i\n                                        marketingowych dotycz\u0105cych produkt\u00f3w i us\u0142ug oferowanych przez Neon Shake Sp. z\n                                        o.o. za pomoc\u0105 us\u0142ugi Newslettera, zgodnie z europejskim rozporz\u0105dzeniem o\n                                        ochronie danych osobowych z dnia 27 kwietnia 2016 r. oraz ustaw\u0105 z dnia 18 lipca\n                                        2002 r. o \u015bwiadczeniu us\u0142ug drog\u0105 elektroniczn\u0105 (tj. DZ.U. z 2020r., poz. 344).\n                                        Jestem \u015bwiadom(a), i\u017c moja zgoda mo\u017ce by\u0107 odwo\u0142ana w ka\u017cdym czasie. Informacje o\n                                        zasadach korzystania z us\u0142ugi Newsletter znajdziesz (<a href=\"https:\/\/neonshake.pl\/zasady-korzystania-z-uslugi-newsletter\/\" target=\"_blank\" rel=\"noopener\">tutaj<\/a>)<\/span>\n                                <\/p>\n                            <\/div>\n                        <\/label>\n\n                    <\/div>\n\n                    <input type=\"hidden\" name=\"ml-submit\" value=\"1\">\n\n                    <div class=\"ml-form-embedSubmit\">\n\n                        <button type=\"submit\" class=\"primary\">CHC\u0118 RAPORT SOME BOOSTER<\/button>\n\n                        <button disabled=\"disabled\" style=\"display: none;\" type=\"button\" class=\"loading\">\n                            <div class=\"ml-form-embedSubmitLoad\"><\/div>\n                            <span class=\"sr-only\">Loading&#8230;<\/span>\n                        <\/button>\n                    <\/div>\n\n\n                    <input type=\"hidden\" name=\"anticsrf\" value=\"true\">\n                <\/form>\n            <\/div>\n\n            <div class=\"ml-form-successBody row-success\" style=\"display: none\">\n\n                <div class=\"ml-form-successContent\">\n                    <img decoding=\"async\" src=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/01\/hand-peace-victory-two-fingers.svg\" alt=\"\"\n                        style=\"width:47px\">\n\n                    <h4>Dzi\u0119kujemy<\/h4>\n\n                    <p>Pobierz <strong>Raport SoMe Booster H1 2025 <\/strong> klikaj\u0105c poni\u017cszy przycisk.<br>Mamy nadziej\u0119, \u017ce b\u0119dzie warto\u015bciow\u0105 pomoc\u0105 w dzia\u0142aniach marketingowych, kt\u00f3re prowadzisz.  <\/p>\n                    <p><a href=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2025\/05\/Raport_SoMe_Booster_H1_2025_by_Neon_Shake-1.pdf\" class=\"cta pink\" download>POBIERZ RAPORT <img decoding=\"async\" src=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/04\/download-icon.svg\"><\/a><\/p>\n                    \n                    <p class=\"greetings\">\u017byczymy udanego dnia \ud83d\ude42<br>\n                        zesp\u00f3\u0142 Neon Shake<\/p>\n\n\n                <\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    function ml_webform_success_26351167() {\n      var $ = ml_jQuery || jQuery;\n      $('.ml-subscribe-form-26351167 .row-success').show();\n      $('.ml-subscribe-form-26351167 .row-form').hide();\n    }\n      <\/script>\n  \n  \n      <script src=\"https:\/\/groot.mailerlite.com\/js\/w\/webforms.min.js?v176e10baa5e7ed80d35ae235be3d5024\" type=\"text\/javascript\"><\/script>\n        <script>\n            fetch(\"https:\/\/assets.mailerlite.com\/jsonp\/613364\/forms\/155206590573577296\/takel\")\n        <\/script>\n\n\n\n<h2 class=\"wp-block-heading\">3 makrotrendy, kt\u00f3re trzeba zna\u0107<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Social search<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jednym z najwa\u017cniejszych trend\u00f3w jest social search, czyli wykorzystywanie social medi\u00f3w jako wyszukiwarek informacji. Formu\u0142a platform spo\u0142eczno\u015bciowych ewoluuje \u2013 kiedy\u015b s\u0142u\u017cy\u0142y g\u0142\u00f3wnie do kontaktu ze znajomymi, p\u00f3\u017aniej zdominowa\u0142a je rozrywka, a teraz coraz cz\u0119\u015bciej pe\u0142ni\u0105 rol\u0119 informacyjn\u0105. U\u017cytkownicy aktywnie szukaj\u0105 tre\u015bci, wpisuj\u0105c zapytania w TikToku, Instagramie czy na Pintere\u015bcie, zamiast przegl\u0105da\u0107 tylko feed znajomych. Dowody? Liczby m\u00f3wi\u0105 same za siebie: <strong>46% przedstawicieli Gen Z i 35% milenials\u00f3w w pierwszej kolejno\u015bci szuka informacji w\u0142a\u015bnie w social mediach, a 23% u\u017cytkownik\u00f3w zaczyna korzysta\u0107 z wyszukiwarki w ci\u0105gu pierwszych 30 sekund po otwarciu ulubionej aplikacji. Ma\u0142o tego \u2013 Pinterest notuje ju\u017c ponad 5 miliard\u00f3w wyszukiwa\u0144 miesi\u0119cznie.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co to oznacza dla marketer\u00f3w? Przede wszystkim to, \u017ce SEO w social mediach staje si\u0119 r\u00f3wnie wa\u017cne, co tradycyjne SEO. Trzeba zadba\u0107, by marka by\u0142a odkrywalna na tych platformach. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Oto kilka praktycznych sposob\u00f3w, jak to zrobi\u0107:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 My\u015bl jak u\u017cytkownik (Search Mindset): <\/strong>Zrozum, czego szukaj\u0105 Twoi odbiorcy na danej platformie. Jakie pytania zadaj\u0105? Jakie problemy pr\u00f3buj\u0105 rozwi\u0105za\u0107? Postaw si\u0119 w ich sytuacji i odpowiadaj na ich potrzeb\u0119 informacji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 Wykorzystaj popularne frazy<\/strong>: Zr\u00f3b research popularnych zapyta\u0144 w obr\u0119bie social medi\u00f3w. Dowiedz si\u0119, jakie s\u0142owa kluczowe i hashtagi s\u0105 najcz\u0119\u015bciej wpisywane przez Twoj\u0105 grup\u0119 docelow\u0105 \u2013 i wple\u0107 je w opisy oraz posty, by zwi\u0119kszy\u0107 szans\u0119, \u017ce wy\u015bwietlisz si\u0119 w wynikach wyszukiwania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 <strong>Tw\u00f3rz tre\u015bci Q&amp;A: <\/strong>Tw\u00f3rz materia\u0142y, kt\u00f3re konkretnie odpowiadaj\u0105 na pytania u\u017cytkownik\u00f3w. Poradniki, FAQ, szybkie tipy w formie wideo \u2013 wszystko, co daje realn\u0105 warto\u015b\u0107 i odpowiada na wyszukiwane frazy, b\u0119dzie premiowane przez algorytmy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 Dostosuj si\u0119 do platformy: <\/strong>Pami\u0119taj, \u017ce ka\u017cda aplikacja rz\u0105dzi si\u0119 w\u0142asnymi prawami. Inaczej wygl\u0105da algorytm TikToka, inaczej Instagrama czy Pinteresta \u2013 testuj r\u00f3\u017cne formaty i sprawdzaj, co dzia\u0142a. TikTok promuje inne tre\u015bci ni\u017c Pinterest czy LinkedIn \u2013 wa\u017cne, by zna\u0107 specyfik\u0119 ka\u017cdego kana\u0142u i optymalizowa\u0107 pod niego.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-1303013169-1024x654.jpg\" alt=\"kobieta robi\u0105ca audyt social media\" class=\"wp-image-1554\" srcset=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-1303013169-1024x654.jpg 1024w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-1303013169-300x192.jpg 300w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-1303013169-768x490.jpg 768w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-1303013169-1536x981.jpg 1536w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-1303013169-2048x1307.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fragmentaryzacja krajobrazu social medi\u00f3w<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B\u0105d\u017a tam, gdzie toczy si\u0119 rozmowa. Social media to dzi\u015b mn\u00f3stwo r\u00f3\u017cnych spo\u0142eczno\u015bci \u2013 od gigant\u00f3w pokroju Facebooka, po niszowe grupy czy nowe platformy. W styczniu 2025 w Polsce doliczono si\u0119 a\u017c 29 milion\u00f3w aktywnych profili w mediach spo\u0142eczno\u015bciowych. Tak ogromna i zr\u00f3\u017cnicowana baza u\u017cytkownik\u00f3w (w\u015br\u00f3d nich przedstawiciele a\u017c sze\u015bciu r\u00f3\u017cnych generacji! Od Gen Z po Boomers\u00f3w) sprawi\u0142a, \u017ce krajobraz social medi\u00f3w uleg\u0142 silnej fragmentaryzacji. Ka\u017cda grupa szuka przestrzeni dopasowanej do swojego stylu \u017cycia, zainteresowa\u0144 i warto\u015bci. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Co nap\u0119dza t\u0119 fragmentaryzacj\u0119? Mi\u0119dzy innymi:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 Personalizacja tre\u015bci <\/strong>\u2013 u\u017cytkownicy oczekuj\u0105 hipertrafnych, anga\u017cuj\u0105cych form interakcji szytych na miar\u0119 ich zainteresowa\u0144.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 Zm\u0119czenie mainstreamem <\/strong>\u2013 przesyt reklam i monotonnych tre\u015bci w najwi\u0119kszych serwisach powoduje odp\u0142yw cz\u0119\u015bci u\u017cytkownik\u00f3w na poboczne kana\u0142y, gdzie czuj\u0105 wi\u0119cej autentyczno\u015bci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2022  Decentralizacja spo\u0142eczno\u015bci<\/strong> \u2013 ro\u015bnie znaczenie prywatno\u015bci i potrzeba bycia w mniejszych, bardziej intymnych grupach zamiast w masowych serwisach. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 Aktywne uczestnictwo <\/strong>\u2013 ludzie coraz cz\u0119\u015bciej wol\u0105 sami tworzy\u0107 content (posty, wideo, memy), zamiast tylko go konsumowa\u0107. Nowe platformy i formaty umo\u017cliwiaj\u0105 im to na niespotykan\u0105 skal\u0119.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dla marek oznacza to jedno: nie chodzi o to, by by\u0107 wsz\u0119dzie na si\u0142\u0119, lecz by by\u0107 tam, gdzie naprawd\u0119 toczy si\u0119 wa\u017cna dla Ciebie rozmowa. W erze rozdrobnienia kana\u0142\u00f3w warto obserwowa\u0107 tak\u017ce te mniejsze, niszowe platformy \u2013 to tam cz\u0119sto rodz\u0105 si\u0119 nowe trendy, pojawiaj\u0105 si\u0119 pierwsze oznaki zmiany nastroj\u00f3w konsumenckich albo potencjalne kryzysy. Twoja marka powinna wiedzie\u0107, gdzie ludzie dyskutuj\u0105 o produktach\/us\u0142ugach z Twojej bran\u017cy (nawet je\u015bli oficjalnie Ci\u0119 tam nie ma) i regularnie nas\u0142uchiwa\u0107 tych dyskusji. To \u015bwietne \u017ar\u00f3d\u0142o insight\u00f3w, inspiracji, a nawet pomys\u0142\u00f3w na content. Innymi s\u0142owy: nie musisz aktywnie prowadzi\u0107 profilu na ka\u017cdej nowej platformie, ale nie mo\u017cesz ignorowa\u0107 tego, co si\u0119 na niej dzieje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Komentarze jako kana\u0142 komunikacji i \u017ar\u00f3d\u0142o zasi\u0119g\u00f3w<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">W 2025 roku komentarze staj\u0105 si\u0119 r\u00f3wnie wa\u017cne, co same posty. Marketerzy zauwa\u017cyli, \u017ce dobra dyskusja potrafi wygenerowa\u0107 szum por\u00f3wnywalny z osobnym contentem na profilu. Warto\u015bciowy, celny komentarz mo\u017ce da\u0107 marce zasi\u0119g prawie taki, jak oddzielny post! Nic dziwnego, \u017ce coraz wi\u0119cej firm aktywnie uczestniczy w sekcjach komentarzy \u2013 i to nie tylko pod w\u0142asnymi publikacjami, ale te\u017c pod postami innych tw\u00f3rc\u00f3w czy klient\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ten trend wida\u0107 szczeg\u00f3lnie na TikToku. Marki ch\u0119tnie wchodz\u0105 w dialog pod viralowymi filmami powi\u0105zanymi z ich bran\u017c\u0105 \u2013 wybieraj\u0105 popularne tre\u015bci, gdzie ich komentarz b\u0119dzie widoczny dla tysi\u0119cy os\u00f3b. To \u015bwietny spos\u00f3b, by budowa\u0107 autentyczno\u015b\u0107 i rozpoznawalno\u015b\u0107 marki oraz aktywnie uczestniczy\u0107 w rozmowach u\u017cytkownik\u00f3w, co przek\u0142ada si\u0119 na realny wzrost zaanga\u017cowania. M\u00f3wi\u0105c pro\u015bciej: bior\u0105c udzia\u0142 w zabawnych dyskusjach czy odpowiadaj\u0105c na pytania w komentarzach, stajesz si\u0119 cz\u0119\u015bci\u0105 spo\u0142eczno\u015bci, a nie tylko nadawc\u0105 komunikatu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pami\u0119taj te\u017c, \u017ce aktywna i kreatywna moderacja w\u0142asnych kana\u0142\u00f3w r\u00f3wnie\u017c zyskuje na znaczeniu. Odpowiadaj na komentarze fan\u00f3w, zach\u0119caj do dyskusji, organizuj mini Q&amp;A pod postami \u2013 to wszystko buduje wi\u0119\u017a z odbiorcami i podbija algorytm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">G\u0142os bran\u017cy \u2013 marketerzy o social mediach<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zanim zag\u0142\u0119bili\u015bmy si\u0119 w analiz\u0119 trend\u00f3w, postanowili\u015bmy odda\u0107 g\u0142os tym, kt\u00f3rzy codziennie podejmuj\u0105 decyzje w obszarze komunikacji \u2013 marketerom. W kr\u00f3tkiej ankiecie zapytali\u015bmy ponad 100 os\u00f3b z r\u00f3\u017cnych firm i bran\u017c o ich podej\u015bcie do social medi\u00f3w, najwi\u0119ksze wyzwania i plany na dalsz\u0105 cz\u0119\u015b\u0107 2025 roku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ju\u017c pierwsze odpowiedzi pokaza\u0142y wyra\u017anie, \u017ce media spo\u0142eczno\u015bciowe nie s\u0105 dzi\u015b tylko dodatkiem do dzia\u0142a\u0144 marketingowych \u2013 dla zdecydowanej wi\u0119kszo\u015bci respondent\u00f3w stanowi\u0105 one jeden z <strong>kluczowych element\u00f3w strategii<\/strong>. W\u015br\u00f3d najcz\u0119stszych bol\u0105czek pojawi\u0142y si\u0119 <strong>trudno\u015bci z tworzeniem anga\u017cuj\u0105cych tre\u015bci <\/strong>oraz <strong>kwestie bud\u017cetowe<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">W pe\u0142nej wersji raportu znajdziesz znacznie wi\u0119cej:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Szczeg\u00f3\u0142owe dane o tym, jak r\u00f3\u017cni\u0105 si\u0119 potrzeby marketer\u00f3w B2B i B2C.<\/li>\n\n\n\n<li>Jakie dzia\u0142ania najcz\u0119\u015bciej s\u0105 zlecane agencjom, a kt\u00f3re realizowane wewn\u0119trznie?<\/li>\n\n\n\n<li>Czego tak naprawd\u0119 oczekuj\u0105 dzi\u015b marki od wsp\u00f3\u0142pracy z agencjami?<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2025\/05\/Zrzut-ekranu-2025-05-23-o-17.39.30-1024x577.png\" alt=\"\" class=\"wp-image-4492\" srcset=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2025\/05\/Zrzut-ekranu-2025-05-23-o-17.39.30-1024x577.png 1024w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2025\/05\/Zrzut-ekranu-2025-05-23-o-17.39.30-300x169.png 300w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2025\/05\/Zrzut-ekranu-2025-05-23-o-17.39.30-768x433.png 768w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2025\/05\/Zrzut-ekranu-2025-05-23-o-17.39.30-1536x866.png 1536w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2025\/05\/Zrzut-ekranu-2025-05-23-o-17.39.30.png 1894w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Social media update \u2013 co nowego na platformach?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nowo\u015bci technologiczne i zmiany algorytm\u00f3w mog\u0105 sp\u0119dza\u0107 sen z powiek \u2013 ale te\u017c otwieraj\u0105 zupe\u0142nie nowe mo\u017cliwo\u015bci. W najnowszym raporcie szczeg\u00f3\u0142owo omawiamy aktualizacje na najwa\u017cniejszych platformach:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Meta <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ekosystem Meta ci\u0105gle si\u0119 rozwija. Instagram zmieni\u0142 wygl\u0105d profili \u2013 zamiast kwadratowych miniatur 1:1 w siatce, pokazywane s\u0105 teraz podgl\u0105dy w proporcji 4:5, co poprawia estetyk\u0119 i pozwala tw\u00f3rcom publikowa\u0107 bez przycinania ka\u017cdego uj\u0119cia. Meta uruchomi\u0142a te\u017c now\u0105 aplikacj\u0119 Threads (tekstowy feed powi\u0105zany z IG) i szybko otworzy\u0142a j\u0105 dla reklamodawc\u00f3w \u2013 Threads ma ju\u017c ok. 350 mln aktywnych u\u017cytkownik\u00f3w, wi\u0119c warto monitorowa\u0107, czy Twoja grupa docelowa tam nie migruje. Poza tym wci\u0105\u017c ro\u015bnie znaczenie Reels na IG i Facebooku \u2013 algorytmy promuj\u0105 rolki, wi\u0119c marki powinny wzi\u0105\u0107 je pod uwag\u0119 w swoich strategiach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok to obecnie place to be dla marketer\u00f3w chc\u0105cych dotrze\u0107 do m\u0142odszych odbiorc\u00f3w. Platforma nie tylko definiuje trendy (nierzadko og\u00f3lnointernetowe), ale te\u017c rozbudowuje swoje funkcje. Pojawi\u0142y si\u0119 d\u0142u\u017csze filmy (nawet do 10 min), a algorytm nadal faworyzuje kreatywny, anga\u017cuj\u0105cy content. <br><strong>Nasza rekomendacja: <\/strong>eksperymentuj z formatami (kr\u00f3tkie viralowe klipy, serie edukacyjne, live\u2019y) i aktywnie wchod\u017a w interakcje \u2013 odpowiadaj na komentarze, tw\u00f3rz duety, reaguj na aktualne trendy. TikTok premiuje tych, kt\u00f3rzy s\u0105 na bie\u017c\u0105co i potrafi\u0105 si\u0119 bawi\u0107 konwencj\u0105 platformy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">YouTube<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wideo to podstawa, wi\u0119c nic dziwnego, \u017ce YouTube nadal kr\u00f3luje. Serwis mocno promuje format Shorts i rozwija narz\u0119dzia spo\u0142eczno\u015bciowe (posty, ankiety, zak\u0142adka spo\u0142eczno\u015b\u0107). Warto te\u017c dba\u0107 o SEO na YouTube \u2013 opisy, tagi i miniatury, bo YouTube to r\u00f3wnie\u017c wyszukiwarka.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LinkedIn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn dawno przesta\u0142 by\u0107 nudnym CV-online \u2013 staje si\u0119 t\u0119tni\u0105cym \u017cyciem medium dla profesjonalist\u00f3w i marek B2B (i nie tylko). Co wa\u017cne, coraz bardziej liczy si\u0119 tam dyskusja \u2013 LinkedIn testuje pokazywanie statystyk wy\u015bwietle\u0144 komentarzy, co ma zach\u0119ca\u0107 u\u017cytkownik\u00f3w do merytorycznego udzielania si\u0119 pod postami. <br><strong>Rekomendacja:<\/strong> buduj mark\u0119 eksperck\u0105 \u2013 dziel si\u0119 wiedz\u0105 w postach i artyku\u0142ach, zach\u0119caj pracownik\u00f3w do aktywno\u015bci (employee advocacy), odpowiadaj na komentarze. LinkedIn nagradza regularno\u015b\u0107 i warto\u015b\u0107 dodan\u0105 tre\u015bci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pinterest<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ten kana\u0142 w Polsce bywa niedoceniany, ale globalnie to wizualna wyszukiwarka i inspiracyjna tablica w jednym. Jak wspomnieli\u015bmy, Pinterest obs\u0142uguje ponad 5 mld wyszukiwa\u0144 miesi\u0119cznie \u2013 u\u017cytkownicy szukaj\u0105 tam pomys\u0142\u00f3w, produkt\u00f3w, porad. Platforma rozwija funkcje zakupowe. Je\u015bli Twoja marka dzia\u0142a w bran\u017cy modowej, wn\u0119trzarskiej, beauty, DIY czy food \u2013 warto zaistnie\u0107 na Pinterest. Tw\u00f3rz Pin-y poradnikowe, infografiki, katalogi inspiracji. Tre\u015bci na Pinterest \u017cyj\u0105 d\u0142u\u017cej ni\u017c posty na FB\/ Insta!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">X<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cho\u0107 X ostatnio mia\u0142 trudniejsze chwile, nadal pozostaje wa\u017cny w kontek\u015bcie real-time marketingu. Je\u015bli Twoi odbiorcy s\u0105 aktywni na platformie,  bacznie \u015bled\u017a zmiany, jakie serwuje. <br><strong>Rada:<\/strong> postaw na autentyczno\u015b\u0107 i szybki dialog \u2013 na Twitterze liczy si\u0119 b\u0142yskawiczna reakcja na wydarzenia (z humorem, ale i wyczuciem!).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sukces w social media<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rok 2025 przynosi marketerom sporo wyzwa\u0144, ale te\u017c mn\u00f3stwo ekscytuj\u0105cych mo\u017cliwo\u015bci. Social media sta\u0142y si\u0119 polem dojrza\u0142ym i wielowymiarowym \u2013 to ju\u017c nie tylko miejsce na wrzucenie \u0142adnego obrazka, ale przestrze\u0144, gdzie konsument szuka informacji, rozrywki, rekomendacji i realnej interakcji z markami. Kluczem do sukcesu jest elastyczno\u015b\u0107 i autentyczno\u015b\u0107: bycie na bie\u017c\u0105co z trendami, rozmowa z odbiorcami jak r\u00f3wny z r\u00f3wnym (nawet je\u015bli oznacza to \u017cartobliwy komentarz pod cudzym postem) oraz ci\u0105g\u0142e testowanie i wyci\u0105ganie wniosk\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mamy nadziej\u0119, \u017ce powy\u017csze wskaz\u00f3wki \u2013 oparte na danych i insightach z naszego raportu \u2013 pomog\u0105 Wam ulepszy\u0107 strategi\u0119 social media na najbli\u017csze miesi\u0105ce. 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.ml-form-horizontalRow .custom-radio .custom-control-input:checked~.custom-control-label::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input:checked~.custom-control-label::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input:checked~.custom-control-label::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox input[type=checkbox]:checked~.label-description::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox input[type=checkbox]:checked~.label-description::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=checkbox]:checked~.label-description::before {\n        border-color: #000000 !important;\n        background-color: #000000 !important;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::after,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::after,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::after,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::after {\n        top: 2px;\n        box-sizing: border-box;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        top: 0px !important;\n        box-sizing: border-box !important;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        top: 0px !important;\n        box-sizing: border-box !important;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after {\n        top: 0px !important;\n        box-sizing: border-box !important;\n        position: absolute;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before {\n        top: 0px !important;\n        box-sizing: border-box !important;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::before {\n        position: absolute;\n        top: 4px;\n        left: -1.5rem;\n        display: block;\n        width: 16px;\n        height: 16px;\n        pointer-events: none;\n        content: \"\";\n        background-color: #ffffff;\n        border: #adb5bd solid 1px;\n        border-radius: 50%;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::after {\n        position: absolute;\n        top: 2px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        position: absolute;\n        top: 4px;\n        left: -1.5rem;\n        display: block;\n        width: 16px;\n        height: 16px;\n        pointer-events: none;\n        content: \"\";\n        background-color: #ffffff;\n        border: #adb5bd solid 1px;\n        border-radius: 50%;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after {\n        position: absolute;\n        top: 0px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        position: absolute;\n        top: 0px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-radio .custom-control-label::after {\n        background: no-repeat 50%\/50% 50%;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-checkbox .custom-control-label::after,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        background: no-repeat 50%\/50% 50%;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-control,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-control {\n        position: relative;\n        display: block;\n        min-height: 1.5rem;\n        padding-left: 1.5rem;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input {\n        position: absolute;\n        z-index: -1;\n        opacity: 0;\n        box-sizing: border-box;\n        padding: 0;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label {\n        color: #000000;\n        font-size: 12px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        line-height: 22px;\n        margin-bottom: 0;\n        position: relative;\n        vertical-align: top;\n        font-style: normal;\n        font-weight: 700;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-select,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-select {\n        background-color: #12185f !important;\n        color: #ffffff !important;\n        border-color: #ffffff;\n        border-radius: 0px !important;\n        border-style: solid !important;\n        border-width: 2px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        line-height: 20px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 28px 10px 12px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n        height: auto;\n        display: inline-block;\n        vertical-align: middle;\n        background: url('https:\/\/assets.mlcdn.com\/ml\/images\/default\/dropdown.svg') no-repeat right .75rem center\/8px 10px;\n        -webkit-appearance: none;\n        -moz-appearance: none;\n        appearance: none;\n    }\n\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow {\n        height: auto;\n        width: 100%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal {\n        width: 70%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal {\n        width: 30%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal.labelsOn {\n        padding-top: 25px;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields {\n        box-sizing: border-box;\n        float: left;\n        padding-right: 10px;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input {\n        background-color: #12185f;\n        color: #ffffff;\n        border-color: #ffffff;\n        border-radius: 0px;\n        border-style: solid;\n        border-width: 2px;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px;\n        line-height: 20px;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 10px;\n        width: 100%;\n        box-sizing: border-box;\n        overflow-y: initial;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button {\n        background-color: #ff007a !important;\n        border-color: #ff007a;\n        border-style: solid;\n        border-width: 2px;\n        border-radius: 0px;\n        box-shadow: none;\n        color: #ffffff !important;\n        cursor: pointer;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        font-weight: 700;\n        line-height: 20px;\n        margin: 0 !important;\n        padding: 10px !important;\n        width: 100%;\n        height: auto;\n    justify-content: center;\n    gap: 10px;\n    align-items: center;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button:hover {\n        background-color: #ff007a !important;\n        border-color: #ff007a !important;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=\"checkbox\"] {\n        box-sizing: border-box;\n        padding: 0;\n        position: absolute;\n        z-index: -1;\n        opacity: 0;\n        margin-top: 5px;\n        margin-left: -1.5rem;\n        overflow: visible;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description {\n        color: #ffffff;\n        display: block;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 12px;\n        text-align: left;\n        margin-bottom: 0;\n        position: relative;\n        vertical-align: top;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label {\n        font-weight: normal;\n        margin: 0;\n        padding: 0;\n        position: relative;\n        display: block;\n        min-height: 24px;\n        padding-left: 24px;\n\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label a {\n        color: #ffffff;\n        text-decoration: underline;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p {\n        color: #ffffff !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif !important;\n        font-size: 12px !important;\n        font-weight: normal !important;\n        line-height: 18px !important;\n        padding: 0 !important;\n        margin: 0 5px 0 0 !important;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p:last-child {\n        margin: 0;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit {\n        margin: 0 0 20px 0;\n        float: left;\n        width: 100%;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button {\n        background-color: #ff007a !important;\n        border: none !important;\n        border-radius: 0px !important;\n        box-shadow: none !important;\n        color: #ffffff !important;\n        cursor: pointer;\n        font-family: Quicksand, Arial, Helvetica, sans-serif !important;\n        font-size: 14px !important;\n        font-weight: 700 !important;\n        line-height: 21px !important;\n        height: auto;\n        padding: 10px !important;\n        width: 309px !important;\n        box-sizing: border-box !important;\ndisplay:flex;\n    justify-content: center;\n    gap: 10px;\n    align-items: center;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button.loading {\n        display: none;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button:hover {\n        background-color: #ff007a !important;\n    }\n\n    .ml-subscribe-close {\n        width: 30px;\n        height: 30px;\n        background: url('https:\/\/assets.mlcdn.com\/ml\/images\/default\/modal_close.png') no-repeat;\n        background-size: 30px;\n        cursor: pointer;\n        margin-top: -10px;\n        margin-right: -10px;\n        position: absolute;\n        top: 0;\n        right: 0;\n    }\n\n    .ml-error input,\n    .ml-error textarea,\n    .ml-error select {\n        border-color: red !important;\n    }\n\n    .ml-error .custom-checkbox-radio-list {\n        border: 1px solid red !important;\n        border-radius: 0px;\n        padding: 10px;\n    }\n\n    .ml-error .label-description,\n    .ml-error .label-description p,\n    .ml-error .label-description p a,\n    .ml-error label:first-child {\n        color: #ff0000 !important;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p:first-letter {\n        color: #ff0000 !important;\n    }\n\n    @media only screen and (max-width: 800px) {\n\n        .ml-form-embedWrapper.embedDefault,\n        .ml-form-embedWrapper.embedPopup {\n            width: 100% !important;\n        }\n\n        .ml-form-formContent.horozintalForm {\n            float: left !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow {\n            height: auto !important;\n            width: 100% !important;\n            float: left !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal {\n            width: 100% !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal>div {\n            padding-right: 0px !important;\n            padding-bottom: 10px;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-button-horizontal {\n            width: 100% !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-button-horizontal.labelsOn {\n            padding-top: 0px !important;\n        }\n\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper {\n        background-color: #fff;\n        color: #12185F;\n        border: 1.5px solid #12185F;\n    }\n\n    @media(min-width: 768px) {\n        body #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper {\n            padding-bottom: 37px !important;\n        }\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description p {\n        font-family: quicksand, sans-serif !important;\n        font-weight: 400 !important;\n        font-size: 13px !important;\n        line-height: 1.5 !important;\n        color: #12185F !important;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p {\n        color: #12185F;\n        font-family: Quicksand !important;\n        font-size: 18px !important;\n        font-style: normal;\n        line-height: 30px;\n        font-weight: 400;\n        line-height: 30px !important;\n        margin: 0 0 10px 0;\n        text-align: left;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent h4,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent h4 {\n        color: #FF007A;\n        font-family: Quicksand;\n        font-size: 30px;\n        font-weight: 700;\n        margin: 0 0 10px 0;\n        text-align: left;\n        word-break: break-word;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input {\n        background-color: #fff !important;\n        color: #12185F !important;\n        border-color: #12185F;\n        border-radius: 0px !important;\n        border-style: solid !important;\n        border-width: 2px !important;\n        font-family: Quicksand, Arial, Helvetica, sans-serif !important;\n        font-size: 16px !important;\n        height: auto;\n        font-weight: 700;\n        line-height: 21px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        margin-left: 0;\n        margin-right: 0;\n        padding: 10px 10px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::placeholder {\n        color: #12185F;\n        opacity: 1;\n        text-align:center;\n        \/* Firefox *\/\n    }\n\n    @media(min-width: 768px) {\n\n        body #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent,\n        body #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent {\n            text-align: left;\n            margin: 0 0 40px 0;\n        }\n    }\n\n    body #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit {\n        display: Flex;\n        justify-content: center;\n        align-items: center;\n        margin: 0 auto;\n        float: none;\n    }\n\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before,\n    #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody 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!important;\n\n    }\n\n    .ml-form-successContent img {\n        margin: 0 auto;\n    }\n\n    .ml-form-successContent p {\n        font-family: Quicksand !important;\n        font-weight: 500 !important;\n        max-width: 556px;\n        margin: 0 auto !important;\n    }\n\n    .popupMore a {\n        color: #12185f !important;\n    }\n\n    body #mlb2-26351167.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        border-radius: 0 !important;\n    }\n<\/style>\n\n\n\n<div id=\"mlb2-26351167\" class=\"standard-form ml-form-embedContainer ml-subscribe-form ml-subscribe-form-26351167\">\n    <div class=\"ml-form-align-center \">\n        <div class=\"ml-form-embedWrapper embedForm\">\n\n            <div class=\"ml-form-embedBody ml-form-embedBodyDefault row-form\">\n                <div class=\"ml-form-embedContent\">\n                    <h4>Pobierz raport SoMe Booster<\/h4>\n                    <p><strong> Dowiedz si\u0119, jak skuteczniej wykorzystywa\u0107 social media w drugiej po\u0142owie 2025 roku.\n<br>Raport zawiera konkretne informacje, aktualne trendy i praktyczne wskaz\u00f3wki, kt\u00f3re pomog\u0105 Ci osi\u0105ga\u0107 lepsze wyniki. Wystarczy, \u017ce wype\u0142nisz formularz \u2013 dost\u0119p otrzymasz od razu. <\/strong> <\/p>\n\n                <\/div>\n\n                <form class=\"ml-block-form\" action=\"https:\/\/assets.mailerlite.com\/jsonp\/613364\/forms\/134168624013247641\/subscribe\" data-code=\"\" method=\"post\" target=\"_blank\">\n                    <div class=\"ml-form-formContent\">\n                        <div class=\"ml-form-fieldRow \">\n                            <div class=\"ml-field-group ml-field-name\">\n                                <input aria-label=\"name\" type=\"text\" class=\"form-control\" data-inputmask=\"\"\n                                    name=\"fields[name]\" placeholder=\"IMI\u0118\" autocomplete=\"given-name\">\n                            <\/div>\n                        <\/div>\n                        <div class=\"ml-form-fieldRow ml-last-item\">\n                            <div class=\"ml-field-group ml-field-email ml-validate-email ml-validate-required\">\n                                <input aria-label=\"email\" aria-required=\"true\" type=\"email\" class=\"form-control\"\n                                    data-inputmask=\"\" name=\"fields[email]\" placeholder=\"E-MAIL FIRMOWY\" autocomplete=\"email\">\n                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"ml-form-checkboxRow ml-validate-required\">\n                        <label class=\"checkbox\">\n                            <input type=\"checkbox\">\n                            <div class=\"label-description\">\n                                <p>Wyra\u017cam zgod\u0119 na przetwarzanie moich danych osobowych w postaci podanych w formularzu\n                                    zg\u0142oszeniowym: imienia nazwiska i adresu e-mail, w celu przesy\u0142ania mi informacji\n                                    <a href=\"#\" class=\"showPopupMore\">ROZWI\u0143<\/a><span class=\"popupMore\">handlowych i\n                                        marketingowych dotycz\u0105cych produkt\u00f3w i us\u0142ug oferowanych przez Neon Shake Sp. z\n                                        o.o. za pomoc\u0105 us\u0142ugi Newslettera, zgodnie z europejskim rozporz\u0105dzeniem o\n                                        ochronie danych osobowych z dnia 27 kwietnia 2016 r. oraz ustaw\u0105 z dnia 18 lipca\n                                        2002 r. o \u015bwiadczeniu us\u0142ug drog\u0105 elektroniczn\u0105 (tj. DZ.U. z 2020r., poz. 344).\n                                        Jestem \u015bwiadom(a), i\u017c moja zgoda mo\u017ce by\u0107 odwo\u0142ana w ka\u017cdym czasie. Informacje o\n                                        zasadach korzystania z us\u0142ugi Newsletter znajdziesz (<a href=\"https:\/\/neonshake.pl\/zasady-korzystania-z-uslugi-newsletter\/\" target=\"_blank\" rel=\"noopener\">tutaj<\/a>)<\/span>\n                                <\/p>\n                            <\/div>\n                        <\/label>\n\n                    <\/div>\n\n                    <input type=\"hidden\" name=\"ml-submit\" value=\"1\">\n\n                    <div class=\"ml-form-embedSubmit\">\n\n                        <button type=\"submit\" class=\"primary\">CHC\u0118 RAPORT SOME BOOSTER<\/button>\n\n                        <button disabled=\"disabled\" style=\"display: none;\" type=\"button\" class=\"loading\">\n                            <div class=\"ml-form-embedSubmitLoad\"><\/div>\n                            <span class=\"sr-only\">Loading&#8230;<\/span>\n                        <\/button>\n                    <\/div>\n\n\n                    <input type=\"hidden\" name=\"anticsrf\" value=\"true\">\n                <\/form>\n            <\/div>\n\n            <div class=\"ml-form-successBody row-success\" style=\"display: none\">\n\n                <div class=\"ml-form-successContent\">\n                    <img decoding=\"async\" src=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/01\/hand-peace-victory-two-fingers.svg\" alt=\"\"\n                        style=\"width:47px\">\n\n                    <h4>Dzi\u0119kujemy<\/h4>\n\n                    <p>Pobierz <strong>Raport SoMe Booster H1 2025 <\/strong> klikaj\u0105c poni\u017cszy przycisk.<br>Mamy nadziej\u0119, \u017ce b\u0119dzie warto\u015bciow\u0105 pomoc\u0105 w dzia\u0142aniach marketingowych, kt\u00f3re prowadzisz.  <\/p>\n                    <p><a href=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2025\/05\/Raport_SoMe_Booster_H1_2025_by_Neon_Shake-1.pdf\" class=\"cta pink\" download>POBIERZ RAPORT <img decoding=\"async\" src=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/04\/download-icon.svg\"><\/a><\/p>\n                    \n                    <p class=\"greetings\">\u017byczymy udanego dnia \ud83d\ude42<br>\n                        zesp\u00f3\u0142 Neon Shake<\/p>\n\n\n                <\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    function ml_webform_success_26351167() {\n      var $ = ml_jQuery || jQuery;\n      $('.ml-subscribe-form-26351167 .row-success').show();\n      $('.ml-subscribe-form-26351167 .row-form').hide();\n    }\n      <\/script>\n  \n  \n      <script src=\"https:\/\/groot.mailerlite.com\/js\/w\/webforms.min.js?v176e10baa5e7ed80d35ae235be3d5024\" type=\"text\/javascript\"><\/script>\n        <script>\n            fetch(\"https:\/\/assets.mailerlite.com\/jsonp\/613364\/forms\/155206590573577296\/takel\")\n        <\/script>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ \u2013 najcz\u0119stsze pytania<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Czy raport jest darmowy?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tak, publikacja dost\u0119pna jest za darmo dla wszystkich zainteresowanych. Pobierzesz j\u0105, korzystaj\u0105c z formularza w tym artykule.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Dla kogo jest ten materia\u0142?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dla ka\u017cdego, kto dzia\u0142a w marketingu: strateg\u00f3w, contentowc\u00f3w, social media manager\u00f3w, w\u0142a\u015bcicieli marek i firm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Czy raport zawiera konkretne dane i statystyki?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tak. To publikacja oparta na realnych danych z bada\u0144 ankietowych, analiz trend\u00f3w oraz obserwacji naszych ekspert\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jakie trendy zosta\u0142y om\u00f3wione w raporcie?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">W raporcie skupiamy si\u0119 na trzech kluczowych makrotrendach, kt\u00f3re naszym zdaniem b\u0119d\u0105 kszta\u0142towa\u0107 rynek social medi\u00f3w w nadchodz\u0105cych miesi\u0105cach \u2013 m.in. rosn\u0105cym znaczeniu wyszukiwania na platformach spo\u0142eczno\u015bciowych, fragmentaryzacji kana\u0142\u00f3w oraz nowej roli komentarzy jako \u017ar\u00f3d\u0142a zasi\u0119g\u00f3w i relacji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Czy raport zawiera przegl\u0105d poszczeg\u00f3lnych platform spo\u0142eczno\u015bciowych?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tak, ka\u017cda z najwa\u017cniejszych platform \u2013 Meta (Facebook, Instagram), TikTok, YouTube, LinkedIn, Pinterest, X (dawniej Twitter) \u2013 zosta\u0142a om\u00f3wiona osobno, z uwzgl\u0119dnieniem najnowszych funkcji, algorytm\u00f3w i rekomendacji dzia\u0142a\u0144 dla marek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dla oko\u0142o po\u0142owy marketer\u00f3w social media to bardzo wa\u017cny element planu marketingowego. Co wi\u0119cej, od social medi\u00f3w oczekuje si\u0119 ju\u017c nie tylko budowania wizerunku, ale realnych rezultat\u00f3w biznesowych. Jak wi\u0119c skutecznie wykorzystywa\u0107 social media? Kluczem jest bie\u017c\u0105ce \u015bledzenie trend\u00f3w i nowo\u015bci, co w dynamicznym \u015bwiecie medi\u00f3w spo\u0142eczno\u015bciowych stanowi niema\u0142e wyzwanie. W\u0142a\u015bnie dlatego tworzymy Raport SoMe [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":4497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,1],"tags":[],"class_list":["post-4491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-marketing"],"acf":[],"lang":"pl","translations":{"pl":4491},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/posts\/4491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/comments?post=4491"}],"version-history":[{"count":17,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/posts\/4491\/revisions"}],"predecessor-version":[{"id":4550,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/posts\/4491\/revisions\/4550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/media\/4497"}],"wp:attachment":[{"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/media?parent=4491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/categories?post=4491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/tags?post=4491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}