{"id":397,"date":"2022-09-09T23:43:45","date_gmt":"2022-09-09T21:43:45","guid":{"rendered":"https:\/\/neonshake.pl\/blog\/?p=397"},"modified":"2025-04-07T18:01:05","modified_gmt":"2025-04-07T16:01:05","slug":"brief-marketingowy","status":"publish","type":"post","link":"https:\/\/neonshake.pl\/blog\/brief-marketingowy\/","title":{"rendered":"Brief marketingowy &#8211; czyli jak go dobrze napisa\u0107?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Brief marketingowy to kluczowy dokument wykorzystywany w bran\u017cy marketingowej, kt\u00f3ry pe\u0142ni rol\u0119 mostu pomi\u0119dzy klientem a zespo\u0142em kreatywnym. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jest to kr\u00f3tkie, ale istotne narz\u0119dzie, kt\u00f3re pomaga w sprecyzowaniu cel\u00f3w i oczekiwa\u0144 dotycz\u0105cych kampanii marketingowej. W niniejszym artykule przyjrzymy si\u0119 temu, czym jest brief marketingowy, dlaczego jest tak wa\u017cny i jak go efektywnie stworzy\u0107.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"brief-marketingowy-co-to-jest\"><strong><strong>Brief marketingowy \u2013 co to jest?<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brief marketingowy (ang.&nbsp;<strong>brief<\/strong> \u2013 kr\u00f3tki, zwi\u0119z\u0142y, lakoniczny, streszczenie) \u2013 okre\u015blany te\u017c jako brief reklamowy lub brief promocyjny \u2013 to dokument, kt\u00f3ry w kr\u00f3tkiej, esencjonalnej i przyst\u0119pnej formie zbiera informacje niezb\u0119dne do zrealizowania projektu marketingowego przez agencj\u0119. est to zwykle kr\u00f3tki opis, kt\u00f3ry zawiera kluczowe informacje, takie jak cele, grupa docelowa, przes\u0142anie, preferowane kana\u0142y komunikacji, bud\u017cet i termin realizacji. Brief marketingowy jest przekazywany przez klienta agencji marketingowej lub zespo\u0142owi wewn\u0119trznemu i stanowi podstaw\u0119 dla dalszych dzia\u0142a\u0144 marketingowych.<\/p>\n\n\n\n<style type=\"text\/css\">\n    @import url(\"https:\/\/assets.mlcdn.com\/fonts.css?version=1697630\");\n<\/style>\n<style type=\"text\/css\">\n    \/* LOADER *\/\n    .ml-form-embedSubmitLoad {\n        display: inline-block;\n        width: 20px;\n        height: 20px;\n    }\n\n    .g-recaptcha {\n        transform: scale(1);\n        -webkit-transform: scale(1);\n        transform-origin: 0 0;\n        -webkit-transform-origin: 0 0;\n        height: ;\n    }\n\n    .sr-only {\n        position: absolute;\n        width: 1px;\n        height: 1px;\n        padding: 0;\n        margin: -1px;\n        overflow: hidden;\n        clip: rect(0, 0, 0, 0);\n        border: 0;\n    }\n\n    .ml-form-embedSubmitLoad:after {\n        content: \" \";\n        display: block;\n        width: 11px;\n       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       height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before {\n        top: 0px !important;\n        box-sizing: border-box !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::before {\n        position: absolute;\n        top: 4px;\n        left: -1.5rem;\n        display: block;\n        width: 16px;\n        height: 16px;\n        pointer-events: none;\n        content: \"\";\n        background-color: #ffffff;\n        border: #adb5bd solid 1px;\n        border-radius: 50%;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::after {\n        position: absolute;\n        top: 2px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        position: absolute;\n        top: 4px;\n        left: -1.5rem;\n        display: block;\n        width: 16px;\n        height: 16px;\n        pointer-events: none;\n        content: \"\";\n        background-color: #ffffff;\n        border: #adb5bd solid 1px;\n        border-radius: 50%;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after {\n        position: absolute;\n        top: 0px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        position: absolute;\n        top: 0px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-radio .custom-control-label::after {\n        background: no-repeat 50%\/50% 50%;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-checkbox .custom-control-label::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        background: no-repeat 50%\/50% 50%;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-control,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-control {\n        position: relative;\n        display: block;\n        min-height: 1.5rem;\n        padding-left: 1.5rem;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input {\n        position: absolute;\n        z-index: -1;\n        opacity: 0;\n        box-sizing: border-box;\n        padding: 0;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label {\n        color: #000000;\n        font-size: 12px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        line-height: 22px;\n        margin-bottom: 0;\n        position: relative;\n        vertical-align: top;\n        font-style: normal;\n        font-weight: 700;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-select,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-select {\n        background-color: #12185f !important;\n        color: #ffffff !important;\n        border-color: #ffffff;\n        border-radius: 0px !important;\n        border-style: solid !important;\n        border-width: 2px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        line-height: 20px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 28px 10px 12px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n        height: auto;\n        display: inline-block;\n        vertical-align: middle;\n        background: url('https:\/\/assets.mlcdn.com\/ml\/images\/default\/dropdown.svg') no-repeat right .75rem center\/8px 10px;\n        -webkit-appearance: none;\n        -moz-appearance: none;\n        appearance: none;\n    }\n\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow {\n        height: auto;\n        width: 100%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal {\n        width: 70%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal {\n        width: 30%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal.labelsOn {\n        padding-top: 25px;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields {\n        box-sizing: border-box;\n        float: left;\n        padding-right: 10px;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input {\n        background-color: #12185f;\n        color: #ffffff;\n        border-color: #ffffff;\n        border-radius: 0px;\n        border-style: solid;\n        border-width: 2px;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px;\n        line-height: 20px;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 10px;\n        width: 100%;\n        box-sizing: border-box;\n        overflow-y: initial;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button {\n        background-color: #ff007a !important;\n        border-color: #ff007a;\n        border-style: solid;\n        border-width: 2px;\n        border-radius: 0px;\n        box-shadow: none;\n        color: #ffffff !important;\n        cursor: pointer;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        font-weight: 700;\n        line-height: 20px;\n        margin: 0 !important;\n        padding: 10px !important;\n        width: 100%;\n        height: auto;\n    justify-content: center;\n    gap: 10px;\n    align-items: center;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button:hover {\n        background-color: #ff007a !important;\n        border-color: #ff007a !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=\"checkbox\"] {\n        box-sizing: border-box;\n        padding: 0;\n        position: absolute;\n        z-index: -1;\n        opacity: 0;\n        margin-top: 5px;\n        margin-left: -1.5rem;\n        overflow: visible;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description {\n        color: #ffffff;\n        display: block;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 12px;\n        text-align: left;\n        margin-bottom: 0;\n        position: relative;\n        vertical-align: top;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label {\n        font-weight: normal;\n        margin: 0;\n        padding: 0;\n        position: relative;\n        display: block;\n        min-height: 24px;\n        padding-left: 24px;\n\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label a {\n        color: #ffffff;\n        text-decoration: underline;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p {\n        color: #ffffff !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif !important;\n        font-size: 12px !important;\n        font-weight: normal !important;\n        line-height: 18px !important;\n        padding: 0 !important;\n        margin: 0 5px 0 0 !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p:last-child {\n        margin: 0;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit {\n        margin: 0 0 20px 0;\n        float: left;\n        width: 100%;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button {\n        background-color: #ff007a !important;\n        border: none !important;\n        border-radius: 0px !important;\n        box-shadow: none !important;\n        color: #ffffff !important;\n        cursor: pointer;\n        font-family: Quicksand, Arial, Helvetica, sans-serif !important;\n        font-size: 14px !important;\n        font-weight: 700 !important;\n        line-height: 21px !important;\n        height: auto;\n        padding: 10px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\ndisplay:flex;\n    justify-content: center;\n    gap: 10px;\n    align-items: center;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button.loading {\n        display: none;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button:hover {\n        background-color: #ff007a !important;\n    }\n\n    .ml-subscribe-close {\n        width: 30px;\n        height: 30px;\n        background: url('https:\/\/assets.mlcdn.com\/ml\/images\/default\/modal_close.png') no-repeat;\n        background-size: 30px;\n        cursor: pointer;\n        margin-top: -10px;\n        margin-right: -10px;\n        position: absolute;\n        top: 0;\n        right: 0;\n    }\n\n    .ml-error input,\n    .ml-error textarea,\n    .ml-error select {\n        border-color: red !important;\n    }\n\n    .ml-error .custom-checkbox-radio-list {\n        border: 1px solid red !important;\n        border-radius: 0px;\n        padding: 10px;\n    }\n\n    .ml-error .label-description,\n    .ml-error .label-description p,\n    .ml-error .label-description p a,\n    .ml-error label:first-child {\n        color: #ff0000 !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p:first-letter {\n        color: #ff0000 !important;\n    }\n\n    @media only screen and (max-width: 800px) {\n\n        .ml-form-embedWrapper.embedDefault,\n        .ml-form-embedWrapper.embedPopup {\n            width: 100% !important;\n        }\n\n        .ml-form-formContent.horozintalForm {\n            float: left !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow {\n            height: auto !important;\n            width: 100% !important;\n            float: left !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal {\n            width: 100% !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal>div {\n            padding-right: 0px !important;\n            padding-bottom: 10px;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-button-horizontal {\n            width: 100% !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-button-horizontal.labelsOn {\n            padding-top: 0px !important;\n        }\n\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper {\n        background-color: #fff;\n        color: #12185F;\n        border: 1.5px solid #12185F;\n    }\n\n    @media(min-width: 768px) {\n        body #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper {\n            padding-bottom: 37px !important;\n        }\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description p {\n        font-family: quicksand, sans-serif !important;\n        font-weight: 400 !important;\n        font-size: 13px !important;\n        line-height: 1.5 !important;\n        color: #12185F !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p {\n        color: #12185F;\n        font-family: Quicksand !important;\n        font-size: 18px !important;\n        font-style: normal;\n        line-height: 30px;\n        font-weight: 400;\n        line-height: 30px !important;\n        margin: 0 0 10px 0;\n        text-align: left;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent h4,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent h4 {\n        color: #FF007A;\n        font-family: Quicksand;\n        font-size: 30px;\n        font-weight: 700;\n        margin: 0 0 10px 0;\n        text-align: left;\n        word-break: break-word;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input {\n        background-color: #fff !important;\n        color: #12185F !important;\n        border-color: #12185F;\n        border-radius: 0px !important;\n        border-style: solid !important;\n        border-width: 2px !important;\n        font-family: Quicksand, Arial, Helvetica, sans-serif !important;\n        font-size: 16px !important;\n        height: auto;\n        font-weight: 700;\n        line-height: 21px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        margin-left: 0;\n        margin-right: 0;\n        padding: 10px 10px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::placeholder {\n        color: #12185F;\n        opacity: 1;\n        \/* Firefox *\/\n    }\n\n    @media(min-width: 768px) {\n\n        body #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent,\n        body #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent {\n            text-align: left;\n            margin: 0 0 40px 0;\n        }\n    }\n\n    body #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit {\n        display: Flex;\n        justify-content: center;\n        align-items: center;\n        margin: 0 auto;\n        float: none;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        border-color: #12185f !important;\n        background-color: #ffffff !important;\n        border-radius: 0;\n    }\n\n    .showPopupMore {\n        font-weight: 700;\n        color: #12185f !important;\n    }\n\n    .showPopupMore.hide {\n        display: none;\n    }\n\n    .popupMore {\n        display: none;\n    }\n\n    .popupMore.show {\n        display: inline;\n    }\n\n    .ml-form-successContent {\n        display: Flex;\n        flex-direction: column;\n        gap: 25px;\n    }\n\n    .ml-form-successContent,\n    .ml-form-successContent>* {\n        text-align: center !important;\n\n    }\n\n    .ml-form-successContent img {\n        margin: 0 auto;\n    }\n\n    .ml-form-successContent p {\n        font-family: Quicksand !important;\n        font-weight: 500 !important;\n        max-width: 556px;\n        margin: 0 auto !important;\n    }\n\n    .popupMore a {\n        color: #12185f !important;\n    }\n\n    body #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        border-radius: 0 !important;\n    }\n<\/style>\n\n\n<div id=\"mlb2-8811159\" class=\"standard-form ml-form-embedContainer ml-subscribe-form ml-subscribe-form-8811159\">\n    <div class=\"ml-form-align-center \">\n        <div class=\"ml-form-embedWrapper embedForm\">\n\n            <div class=\"ml-form-embedBody ml-form-embedBodyDefault row-form\">\n                <div class=\"ml-form-embedContent\">\n                    <h4>Pobierz przyk\u0142adowy brief<\/h4>\n                    <p><strong>Aby otrzyma\u0107 dost\u0119p do naszego briefu wystarczy, \u017ce zostawisz nam swoje imi\u0119 i adres e-mail.<\/strong> W zamian otrzymasz wz\u00f3r naszego briefu, \nkt\u00f3ry pomo\u017ce Ci stworzy\u0107 skuteczn\u0105 kampani\u0119 reklamow\u0105 i przyci\u0105gn\u0105\u0107\nnowych klient\u00f3w.<\/p>\n\n                <\/div>\n\n                <form class=\"ml-block-form\"\n                    action=\"https:\/\/assets.mailerlite.com\/jsonp\/613364\/forms\/103003271489127876\/subscribe\" data-code=\"\"\n                    method=\"post\" target=\"_blank\">\n                    <div class=\"ml-form-formContent\">\n                        <div class=\"ml-form-fieldRow \">\n                            <div class=\"ml-field-group ml-field-name\">\n                                <input aria-label=\"name\" type=\"text\" class=\"form-control\" data-inputmask=\"\"\n                                    name=\"fields[name]\" placeholder=\"IMI\u0118\" autocomplete=\"given-name\">\n                            <\/div>\n                        <\/div>\n                        <div class=\"ml-form-fieldRow ml-last-item\">\n                            <div class=\"ml-field-group ml-field-email ml-validate-email ml-validate-required\">\n                                <input aria-label=\"email\" aria-required=\"true\" type=\"email\" class=\"form-control\"\n                                    data-inputmask=\"\" name=\"fields[email]\" placeholder=\"E-MAIL\" autocomplete=\"email\">\n                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"ml-form-checkboxRow ml-validate-required\">\n                        <label class=\"checkbox\">\n                            <input type=\"checkbox\">\n                            <div class=\"label-description\">\n                                <p>Wyra\u017cam zgod\u0119 na przetwarzanie moich danych osobowych w postaci podanych w formularzu\n                                    zg\u0142oszeniowym: imienia nazwiska i adresu e-mail, w celu przesy\u0142ania mi informacji\n                                    <a href=\"#\" class=\"showPopupMore\">ROZWI\u0143<\/a><span class=\"popupMore\">handlowych i\n                                        marketingowych dotycz\u0105cych produkt\u00f3w i us\u0142ug oferowanych przez Neon Shake Sp. z\n                                        o.o. za pomoc\u0105 us\u0142ugi Newslettera, zgodnie z europejskim rozporz\u0105dzeniem o\n                                        ochronie danych osobowych z dnia 27 kwietnia 2016 r. oraz ustaw\u0105 z dnia 18 lipca\n                                        2002 r. o \u015bwiadczeniu us\u0142ug drog\u0105 elektroniczn\u0105 (tj. DZ.U. z 2020r., poz. 344).\n                                        Jestem \u015bwiadom(a), i\u017c moja zgoda mo\u017ce by\u0107 odwo\u0142ana w ka\u017cdym czasie. Informacje o\n                                        zasadach korzystania z us\u0142ugi Newsletter znajdziesz (<a href=\"https:\/\/neonshake.pl\/zasady-korzystania-z-uslugi-newsletter\/\" target=\"_blank\" rel=\"noopener\">tutaj<\/a>)<\/span>\n                                <\/p>\n                            <\/div>\n                        <\/label>\n\n                    <\/div>\n\n                    <input type=\"hidden\" name=\"ml-submit\" value=\"1\">\n\n                    <div class=\"ml-form-embedSubmit\">\n\n                        <button type=\"submit\" class=\"primary\">CHC\u0118 PRZYK\u0141ADOWY BRIEF <img decoding=\"async\" src=\"https:\/\/neonshake.pl\/blog\/blog\/wp-content\/uploads\/2024\/04\/download-icon.svg\"><\/button>\n\n                        <button disabled=\"disabled\" style=\"display: none;\" type=\"button\" class=\"loading\">\n                            <div class=\"ml-form-embedSubmitLoad\"><\/div>\n                            <span class=\"sr-only\">Loading&#8230;<\/span>\n                        <\/button>\n                    <\/div>\n\n\n                    <input type=\"hidden\" name=\"anticsrf\" value=\"true\">\n                <\/form>\n            <\/div>\n\n            <div class=\"ml-form-successBody row-success\" style=\"display: none\">\n\n                <div class=\"ml-form-successContent\">\n                    <img decoding=\"async\" src=\"https:\/\/neonshake.pl\/blog\/blog\/wp-content\/uploads\/2024\/01\/hand-peace-victory-two-fingers.svg\" alt=\"\"\n                        style=\"width:47px\">\n\n                    <h4>Dzi\u0119kujemy!<\/h4>\n\n                    <p>Pobierz brief klikaj\u0105 poni\u017cszy przycisk. Mamy nadziej\u0119, \u017ce b\u0119dzie warto\u015bciow\u0105 pomoc\u0105 w dzia\u0142aniach marketingowych, kt\u00f3re prowadzisz. <\/p>\n                    <p><a href=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/04\/Brief_na_dzialania_promocyjne_Neon_Shake-1.pdf\" class=\"cta pink\" download>Pobierz przyk\u0142adowy brief <img decoding=\"async\" src=\"https:\/\/neonshake.pl\/blog\/blog\/wp-content\/uploads\/2024\/04\/download-icon.svg\"><\/a><\/p>\n                    <p class=\"greetings\">\u017byczymy udanego dnia \ud83d\ude42<br>\n                        zesp\u00f3\u0142 Neon Shake<\/p>\n\n\n                <\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<script>\n    var isBlocked = false; \/\/ Flag to track if the form has been blocked\n\n    \/\/ Select all forms with the class 'ml-block-form'\n    document.querySelectorAll('.ml-block-form').forEach(function(form) {\n        form.addEventListener('submit', function(event) {\n            let emailInput = form.querySelector('input[name=\"fields[email]\"]');\n            let emailValue = emailInput.value.toLowerCase().trim();\n\n            \/\/ Array of blocked domains\n            let blockedDomains = ['gmail.com', 'onet.pl', 'wp.pl', 'o2.pl', 'op.pl', 'vp.pl', 'hotmail.com', 'interia.pl', 'tlen.pl', 'yahoo.com'];\n\n            \/\/ Extract the domain from the email address\n            let emailDomain = emailValue.split('@').pop();\n\n            \/\/ Check if the email domain is in the blocked list\n            if (blockedDomains.includes(emailDomain)) {\n                event.preventDefault(); \/\/ Prevent the form from submitting\n                isBlocked = true; \/\/ Set the flag to blocked\n\n                \/\/ Show the message for blocked domain\n                alert(\"Podaj firmowy adres e-mail\");\n\n                \/\/ Reset the input field (optional)\n                emailInput.value = ''; \/\/ Clear the email field for correction\n            } else if (isBlocked) {\n                \/\/ If blocked previously, allow submission on valid email\n                isBlocked = false; \/\/ Reset the flag if the email is valid\n            }\n        });\n    });\n<\/script>\n\n<script>\n    function ml_webform_success_8811159() {\n        var $ = ml_jQuery || jQuery;\n        $('.ml-subscribe-form-8811159 .row-success').show();\n        $('.ml-subscribe-form-8811159 .row-form').hide();\n    }\n<\/script>\n\n\n<script src=\"https:\/\/groot.mailerlite.com\/js\/w\/webforms.min.js?v1f25ee4b05f240a833e02c19975434a4\"\n    type=\"text\/javascript\"><\/script>\n<script>\n    fetch(\"https:\/\/assets.mailerlite.com\/jsonp\/613364\/forms\/103003271489127876\/takel\")\n<\/script>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"po-co-nam-brief-marketingowy\">Po co nam brief marketingowy?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dobrze napisany brief marketingowy u\u0142atwia komunikacj\u0119 klienta z agencj\u0105 i zwi\u0119ksza prawdopodobie\u0144stwo sukcesu projektu np. kampanii reklamowej okre\u015blonego produktu lub us\u0142ugi.&nbsp;Z drugiej strony \u2013 je\u015bli po zako\u0144czeniu przetargu okazuje si\u0119, \u017ce \u017cadna z ofert nie odpowiedzia\u0142a na oczekiwania, mo\u017ce warto ponownie przeanalizowa\u0107 brief marketingowy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"622\" src=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-477397372-1024x622.jpg\" alt=\"plan na brief marketingowy\" class=\"wp-image-1449\" srcset=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-477397372-1024x622.jpg 1024w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-477397372-300x182.jpg 300w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-477397372-768x467.jpg 768w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-477397372-1536x933.jpg 1536w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-477397372-2048x1244.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"brief-marketingowy-rodzaje\">Brief marketingowy &#8211; rodzaje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na marginesie warto doda\u0107, \u017ce w bran\u017cy marketingowej funkcjonuj\u0105 r\u00f3\u017cne rodzaje brief\u00f3w, generowane w szerokim spektrum dzia\u0142a\u0144 oferowanych przez agencje marketingowe. I tak brief kreatywny to narz\u0119dzie wykorzystywane w wewn\u0119trznej komunikacji agencji. Brief mediowy \u2013 to dokument skierowany do dom\u00f3w mediowych, z kt\u00f3rym przyjdzie si\u0119&nbsp;nam zmierzy\u0107&nbsp; podczas planowania kampanii w du\u017cych mediach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Skupimy si\u0119 jednak na \u201ebasicowym\u201d briefie marketingowym zwanym og\u00f3lnie briefem reklamowym. W artykule przeczytacie przede wszystkim o tym, jakie informacje powinien zawiera\u0107 brief przygotowany dla agencji marketingowej, aby by\u0142 skuteczny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dobry-brief-krok-po-kroku\"><strong>Dobry brief \u2013 krok po kroku <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jakie informacje powinny znale\u017a\u0107 si\u0119 w briefie? Co jest do zrobienia, dla kogo, co klient chce osi\u0105gn\u0105\u0107 \u2013 tak w du\u017cym skr\u00f3cie mo\u017cna okre\u015bli\u0107 kwestie, kt\u00f3re jednoznaczenie powinien wyja\u015bnia\u0107 i zawiera\u0107 dobry&nbsp;brief marketingowy. Wchodz\u0105c nieco bardziej w szczeg\u00f3\u0142y dokumentu, powinien on zawiera\u0107 wytyczne dotycz\u0105ce okre\u015blonych danych, kt\u00f3re wymieniamy poni\u017cej.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-479877216-scaled.jpg\" alt=\"brief marketingowy\" class=\"wp-image-1450\" srcset=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-479877216-scaled.jpg 2560w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-479877216-300x200.jpg 300w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-479877216-1024x683.jpg 1024w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-479877216-768x513.jpg 768w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-479877216-1536x1025.jpg 1536w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-479877216-2048x1367.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">brief marketingowy<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"opis-marki-i-produktu\"><strong>Opis marki i produktu<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Niezwykle wa\u017cne jest, aby brief zawiera\u0142 podstawowe informacje na temat bran\u017cy, firmy, marki, produktu i opis ewentualnych us\u0142ug. Jaka jest ich pozycja na rynku? Gdzie jest firma i marka\/firma obecnie \u2013 a gdzie chcia\u0142aby by\u0107? Jakie s\u0105 jej mocne i s\u0142abe strony? Warto\u015bci, misja, <a href=\"https:\/\/neonshake.pl\/blog\/strategia-marketingowa-podstawa-sukcesu-kazdej-firmy\/\">strategia<\/a> i kultura marki. Wypracowane zasoby (<a href=\"https:\/\/neonshake.pl\/blog\/branding-rebranding-przewodnik\/\">brand<\/a> book, strategia, wcze\u015bniejsze kampanie), jaki <a href=\"https:\/\/neonshake.pl\/blog\/trade-marketing\/\">produkt<\/a> lub us\u0142ugi obecnie oferuje.<br><br>Na tym etapie wa\u017cna jest szczero\u015b\u0107. Otwarte m\u00f3wienie tak o sukcesach, jak i s\u0142abszych stronach. A na poziomie j\u0119zyka \u2013 dbanie o czytelno\u015b\u0107 i zrozumia\u0142o\u015b\u0107. Wszystko to pomo\u017ce na lepiej zrozumie\u0107 potrzeby klienta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"otoczenie-rynkowe-i-konkurencja\"><strong>Otoczenie rynkowe i konkurencj<\/strong>a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pami\u0119taj, \u017ce agencja niekoniecznie ma wgl\u0105d w realia bran\u017cy, w kt\u00f3rej dzia\u0142asz. Dlatego wa\u017cne jest, by zakre\u015bli\u0107 zar\u00f3wno struktur\u0119 rynku (rozdrobniony czy zdominowany przez du\u017cych graczy?), jak i Twoj\u0105 w nim pozycj\u0119. Jakie s\u0105 tendencje i <a href=\"https:\/\/neonshake.pl\/blog\/trendy-w-some-podsumowanie-2022-i-prognozy-na-rok-2023\/\">trendy<\/a>? Na jakie dzia\u0142ania konkurencji warto zwr\u00f3ci\u0107 uwag\u0119? Kt\u00f3re z tych dzia\u0142a\u0144 marketingowych oceniasz jako skuteczne, a kt\u00f3re nie (wska\u017c benchmarki)? Co odr\u00f3\u017cnia Twoj\u0105 mark\u0119 i produkty od konkurencji? Warto do\u0142\u0105czy\u0107 dodatkowe informacje, je\u015bli jest to tylko mo\u017cliwe. Pozwoli, to lepiej zrozumie\u0107 agencji, jak jest sytuacja klienta i firmy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cele\"><strong>Cel<\/strong>e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zadaj sobie pytanie, co chcesz osi\u0105gn\u0105\u0107 realizuj\u0105c ten projekt. Okre\u015bl wa\u017cne cele biznesowe swojej firmy (w d\u0142u\u017cszej i kr\u00f3tszej perspektywie), jak i cele komunikacyjne. Je\u015bli opr\u00f3cz kampanii marketingowej planujesz dodatkowe dzia\u0142ania, by te cele zrealizowa\u0107 (np. zmiany na poziomie polityki cenowej czy dystrybucji) warto r\u00f3wnie\u017c o tym napisa\u0107. Pozwoli to lepiej wpasowa\u0107 dzia\u0142ania np. w przypadku, kiedy tematem briefu jest okre\u015blona kampania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Przy planowaniu kampanii, wska\u017c cele i kluczowe czynniki sukcesu (KPI). Mowa tak\u017ce niemierzalnych celach, jak zwi\u0119kszenie \u015bwiadomo\u015bci, wyr\u00f3\u017cnialno\u015bci marki, dotarcie do nowej grupy docelowej, zmiana pozycjonowania, zakomunikowanie nowej oferty czy promocji. Dok\u0142adnie sprecyzuj, co chcesz osi\u0105gn\u0105\u0107.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"grupa-docelowa\"><strong>Grupa docelow<\/strong>a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><p>Im bardziej precyzyjny opis target grupy, tym \u0142atwiej zbudowa\u0107 przekaz, kt\u00f3ry do niej trafi oraz zaplanowa\u0107 skuteczne dzia\u0142ania we wszystkich touch pointach.<\/p><p>Dobrze zrozumienie grupy docelowej jest kluczowe dla sukcesu kampanii marketingowej. Przeanalizuj swoj\u0105 grup\u0119 docelow\u0105 pod k\u0105tem demografii, preferencji, potrzeb i zachowa\u0144. Im dok\u0142adniej zdefiniujesz grup\u0119 docelow\u0105, tym \u0142atwiej b\u0119dzie dostosowa\u0107 przekaz i dotrze\u0107 do odpowiednich odbiorc\u00f3w.<\/p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1944\" src=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-145565782-scaled.jpg\" alt=\"brief marketingowy\" class=\"wp-image-1462\" srcset=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-145565782-scaled.jpg 2560w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-145565782-300x228.jpg 300w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-145565782-1024x778.jpg 1024w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-145565782-768x583.jpg 768w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-145565782-1536x1167.jpg 1536w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-145565782-2048x1555.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><p>Opisz struktur\u0119 socjodemograficzn\u0105 <a href=\"https:\/\/neonshake.pl\/blog\/jak-grac-w-gaming-marketing\/\">gry<\/a> docelowej (kobiety vs m\u0119\u017cczy\u017ani, wiek, miejsce zamieszkania, zarobki), nawyki konsumpcyjne &#8211; gdzie klienci kupuj\u0105 okre\u015blone produkty, preferencje, warto\u015bci. Jaki maj\u0105 stosunek do Twojej marki? Jakie s\u0105 ich potrzeby i oczekiwania? Wszytko, co mo\u017ce mie\u0107 znaczenie.<\/p><h3>Ustal kluczowe przes\u0142anie<\/h3><p>Jakie przes\u0142anie chcesz przekaza\u0107 swojej grupie docelowej? Okre\u015bl g\u0142\u00f3wne komunikaty, kt\u00f3re chcesz przekaza\u0107 w ramach kampanii marketingowej. Przes\u0142anie powinno by\u0107 klarowne, przekonuj\u0105ce i unikalne, aby wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji.<span style=\"font-size: revert;\"> <\/span><\/p><h3>Okre\u015bl preferowane kana\u0142y komunikacji<\/h3><p>Zdecyduj, w jaki spos\u00f3b chcesz dotrze\u0107 do swojej grupy docelowej. Czy b\u0119d\u0105 to kana\u0142y tradycyjne, takie jak telewizja i prasa, czy te\u017c wykorzystasz media spo\u0142eczno\u015bciowe i reklam\u0119 internetow\u0105? Wybierz odpowiednie kana\u0142y komunikacji, kt\u00f3re b\u0119d\u0105 najskuteczniejsze w dotarciu do Twojej grupy docelowej.<\/p><h3>Ustal oczekiwane wyniki i wska\u017aniki sukcesu<\/h3><p>Jak zamierzasz mierzy\u0107 sukces kampanii marketingowej? Okre\u015bl oczekiwane wyniki, takie jak zwi\u0119kszenie ruchu na stronie internetowej, wzrost sprzeda\u017cy lub zwi\u0119kszenie \u015bwiadomo\u015bci marki. Ustal r\u00f3wnie\u017c wska\u017aniki sukcesu, kt\u00f3re pozwol\u0105 oceni\u0107 efektywno\u015b\u0107 dzia\u0142a\u0144 marketingowych.<\/p><h3>Dostarcz jasne wytyczne techniczne<\/h3><p>Je\u015bli w ramach kampanii marketingowej s\u0105 wymagane konkretne materia\u0142y lub specyfikacje techniczne, dostarcz jasne wytyczne w briefie marketingowym. Mo\u017ce to obejmowa\u0107 formaty plik\u00f3w, rozmiary reklam czy szczeg\u00f3\u0142owe informacje dotycz\u0105ce stron internetowych.<\/p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"zadania-dla-agencji\"><strong>Zadania dla agencji<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zdefiniuj, jakie jest zadanie dla agencji. Czy chodzi o zaplanowanie wieloetapowej kampanii, sta\u0142e wsparcie marketingowe czy jednorazowe zlecenie?&nbsp;Okre\u015bl background projektu. Dlaczego chcesz go zrealizowa\u0107 \u2013 i dlaczego teraz?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"budzet\"><strong>Bud\u017cet<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bud\u017cet to szczeg\u00f3lnie wa\u017cna informacja pod k\u0105tem doboru odpowiednich narz\u0119dzi i planowania efektywnych dzia\u0142a\u0144. Warto oszacowa\u0107 cho\u0107by \u201ewide\u0142ki\u201d, w jakich b\u0119dziemy si\u0119&nbsp;porusza\u0107. Zaznacz, co wchodzi w sk\u0142ad ca\u0142o\u015bciowego bud\u017cetu (zakup medi\u00f3w, kreacja, produkcja, obs\u0142uga dzia\u0142a\u0144 promocyjnych etc.).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"terminy\"><strong>Terminy<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Okre\u015bl, w jakim przedziale czasowym b\u0119d\u0105 realizowane dzia\u0142ania np. jaki powinien by\u0107 czas trwania kampanii, kiedy chcia\u0142by\u015b dotrze\u0107 do celu. Pozwoli to na szczeg\u00f3\u0142owe sporz\u0105dzenie harmonogramu. Jak m\u00f3wi powiedzenie, czas to pieni\u0105dz: kr\u00f3tki termin mo\u017ce np. wymusi\u0107 &nbsp;zatrudnienie wi\u0119kszej ekipy do realizacji projektu. Okre\u015bl tak\u017ce szczeg\u00f3\u0142owo terminy obowi\u0105zuj\u0105ce we wsp\u00f3\u0142pracy z agencj\u0105 (briefing, debriefing, prezentacja etc.).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"641\" src=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-1208739424-1024x641.jpg\" alt=\"\" class=\"wp-image-1461\" srcset=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-1208739424-1024x641.jpg 1024w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-1208739424-300x188.jpg 300w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-1208739424-768x481.jpg 768w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-1208739424-1536x961.jpg 1536w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2023\/06\/GettyImages-1208739424-2048x1282.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dodatkowe-materialy\"><strong>Dodatkowe materia\u0142y<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u015bli dysponujesz materia\u0142ami, kt\u00f3re mog\u0105 by\u0107 pomocne w procesie \u2013 jak wyniki bada\u0144, raporty, analiza konkurencji, strategia marki, materia\u0142y graficzne etc. \u2013 koniecznie do\u0142\u0105cz do briefu wszystkie najwa\u017cniejsze informacje, kt\u00f3re b\u0119d\u0105 mo\u017cliwe do wykorzystania przez agencj\u0119 marketingow\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"jak-wyglada-dobry-brief\"><strong>Jak wygl\u0105da dobry brief?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nie ma jednego, idealnego wzorca briefu. Cho\u0107by dlatego, \u017ce nieco inaczej b\u0119dzie wygl\u0105da\u0107 brief na <a href=\"https:\/\/neonshake.pl\/blog\/budowanie-marki-pracodawcy-czyli-czym-jest-employer-branding\/\">employer branding<\/a>, a inaczej na obs\u0142ug\u0119 <a href=\"https:\/\/neonshake.pl\/blog\/kreatywne-social-media-czyli-jak-sie-wyroznic\/\">social media<\/a>. St\u0105d cz\u0119sto agencje posiadaj\u0105 kilka wzorc\u00f3w brief\u00f3w, tak by wesprze\u0107 zleceniodawc\u00f3w w zaadresowaniu wszystkich kwestii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oczywi\u015bcie czasem najlepiej po prostu zobaczy\u0107 przyk\u0142ad, gotowy ju\u017c projekt. Dlatego wype\u0142niaj\u0105c poni\u017cszy formularz dostaniesz przyk\u0142adowy brief reklamowy na kampani\u0119 marketingow\u0105, kt\u00f3ry z powodzeniem stosujemy w agencji Neon Shake. Pobierz go, aby lepiej zrozumie\u0107 jego struktur\u0119 i wytyczne.<\/p>\n\n\n\n<style type=\"text\/css\">\n    @import url(\"https:\/\/assets.mlcdn.com\/fonts.css?version=1697630\");\n<\/style>\n<style type=\"text\/css\">\n    \/* LOADER *\/\n    .ml-form-embedSubmitLoad {\n        display: inline-block;\n        width: 20px;\n        height: 20px;\n    }\n\n    .g-recaptcha {\n        transform: scale(1);\n        -webkit-transform: scale(1);\n        transform-origin: 0 0;\n        -webkit-transform-origin: 0 0;\n        height: ;\n    }\n\n    .sr-only {\n        position: absolute;\n        width: 1px;\n        height: 1px;\n        padding: 0;\n        margin: -1px;\n        overflow: hidden;\n        clip: rect(0, 0, 0, 0);\n        border: 0;\n    }\n\n    .ml-form-embedSubmitLoad:after {\n        content: \" \";\n        display: block;\n        width: 11px;\n        height: 11px;\n        margin: 1px;\n        border-radius: 50%;\n        border: 4px solid #fff;\n        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   border-color: #000000 !important;\n        background-color: #000000 !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::after {\n        top: 2px;\n        box-sizing: border-box;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        top: 0px !important;\n        box-sizing: border-box !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        top: 0px !important;\n        box-sizing: border-box !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after {\n        top: 0px !important;\n        box-sizing: border-box !important;\n        position: absolute;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before {\n        top: 0px !important;\n        box-sizing: border-box !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::before {\n        position: absolute;\n        top: 4px;\n        left: -1.5rem;\n        display: block;\n        width: 16px;\n        height: 16px;\n        pointer-events: none;\n        content: \"\";\n        background-color: #ffffff;\n        border: #adb5bd solid 1px;\n        border-radius: 50%;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::after {\n        position: absolute;\n        top: 2px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        position: absolute;\n        top: 4px;\n        left: -1.5rem;\n        display: block;\n        width: 16px;\n        height: 16px;\n        pointer-events: none;\n        content: \"\";\n        background-color: #ffffff;\n        border: #adb5bd solid 1px;\n        border-radius: 50%;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after {\n        position: absolute;\n        top: 0px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        position: absolute;\n        top: 0px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-radio .custom-control-label::after {\n        background: no-repeat 50%\/50% 50%;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-checkbox .custom-control-label::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        background: no-repeat 50%\/50% 50%;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-control,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-control {\n        position: relative;\n        display: block;\n        min-height: 1.5rem;\n        padding-left: 1.5rem;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input {\n        position: absolute;\n        z-index: -1;\n        opacity: 0;\n        box-sizing: border-box;\n        padding: 0;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label {\n        color: #000000;\n        font-size: 12px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        line-height: 22px;\n        margin-bottom: 0;\n        position: relative;\n        vertical-align: top;\n        font-style: normal;\n        font-weight: 700;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-select,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-select {\n        background-color: #12185f !important;\n        color: #ffffff !important;\n        border-color: #ffffff;\n        border-radius: 0px !important;\n        border-style: solid !important;\n        border-width: 2px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        line-height: 20px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 28px 10px 12px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n        height: auto;\n        display: inline-block;\n        vertical-align: middle;\n        background: url('https:\/\/assets.mlcdn.com\/ml\/images\/default\/dropdown.svg') no-repeat right .75rem center\/8px 10px;\n        -webkit-appearance: none;\n        -moz-appearance: none;\n        appearance: none;\n    }\n\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow {\n        height: auto;\n        width: 100%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal {\n        width: 70%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal {\n        width: 30%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal.labelsOn {\n        padding-top: 25px;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields {\n        box-sizing: border-box;\n        float: left;\n        padding-right: 10px;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input {\n        background-color: #12185f;\n        color: #ffffff;\n        border-color: #ffffff;\n        border-radius: 0px;\n        border-style: solid;\n        border-width: 2px;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px;\n        line-height: 20px;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 10px;\n        width: 100%;\n        box-sizing: border-box;\n        overflow-y: initial;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button {\n        background-color: #ff007a !important;\n        border-color: #ff007a;\n        border-style: solid;\n        border-width: 2px;\n        border-radius: 0px;\n        box-shadow: none;\n        color: #ffffff !important;\n        cursor: pointer;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        font-weight: 700;\n        line-height: 20px;\n        margin: 0 !important;\n        padding: 10px !important;\n        width: 100%;\n        height: auto;\n    justify-content: center;\n    gap: 10px;\n    align-items: center;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button:hover {\n        background-color: #ff007a !important;\n        border-color: #ff007a !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=\"checkbox\"] {\n        box-sizing: border-box;\n        padding: 0;\n        position: absolute;\n        z-index: -1;\n        opacity: 0;\n        margin-top: 5px;\n        margin-left: -1.5rem;\n        overflow: visible;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description {\n        color: #ffffff;\n        display: block;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 12px;\n        text-align: left;\n        margin-bottom: 0;\n        position: relative;\n        vertical-align: top;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label {\n        font-weight: normal;\n        margin: 0;\n        padding: 0;\n        position: relative;\n        display: block;\n        min-height: 24px;\n        padding-left: 24px;\n\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label a {\n        color: #ffffff;\n        text-decoration: underline;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p {\n        color: #ffffff !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif !important;\n        font-size: 12px !important;\n        font-weight: normal !important;\n        line-height: 18px !important;\n        padding: 0 !important;\n        margin: 0 5px 0 0 !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p:last-child {\n        margin: 0;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit {\n        margin: 0 0 20px 0;\n        float: left;\n        width: 100%;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button {\n        background-color: #ff007a !important;\n        border: none !important;\n        border-radius: 0px !important;\n        box-shadow: none !important;\n        color: #ffffff !important;\n        cursor: pointer;\n        font-family: Quicksand, Arial, Helvetica, sans-serif !important;\n        font-size: 14px !important;\n        font-weight: 700 !important;\n        line-height: 21px !important;\n        height: auto;\n        padding: 10px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\ndisplay:flex;\n    justify-content: center;\n    gap: 10px;\n    align-items: center;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button.loading {\n        display: none;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button:hover {\n        background-color: #ff007a !important;\n    }\n\n    .ml-subscribe-close {\n        width: 30px;\n        height: 30px;\n        background: url('https:\/\/assets.mlcdn.com\/ml\/images\/default\/modal_close.png') no-repeat;\n        background-size: 30px;\n        cursor: pointer;\n        margin-top: -10px;\n        margin-right: -10px;\n        position: absolute;\n        top: 0;\n        right: 0;\n    }\n\n    .ml-error input,\n    .ml-error textarea,\n    .ml-error select {\n        border-color: red !important;\n    }\n\n    .ml-error .custom-checkbox-radio-list {\n        border: 1px solid red !important;\n        border-radius: 0px;\n        padding: 10px;\n    }\n\n    .ml-error .label-description,\n    .ml-error .label-description p,\n    .ml-error .label-description p a,\n    .ml-error label:first-child {\n        color: #ff0000 !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p:first-letter {\n        color: #ff0000 !important;\n    }\n\n    @media only screen and (max-width: 800px) {\n\n        .ml-form-embedWrapper.embedDefault,\n        .ml-form-embedWrapper.embedPopup {\n            width: 100% !important;\n        }\n\n        .ml-form-formContent.horozintalForm {\n            float: left !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow {\n            height: auto !important;\n            width: 100% !important;\n            float: left !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal {\n            width: 100% !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal>div {\n            padding-right: 0px !important;\n            padding-bottom: 10px;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-button-horizontal {\n            width: 100% !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-button-horizontal.labelsOn {\n            padding-top: 0px !important;\n        }\n\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper {\n        background-color: #fff;\n        color: #12185F;\n        border: 1.5px solid #12185F;\n    }\n\n    @media(min-width: 768px) {\n        body #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper {\n            padding-bottom: 37px !important;\n        }\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description p {\n        font-family: quicksand, sans-serif !important;\n        font-weight: 400 !important;\n        font-size: 13px !important;\n        line-height: 1.5 !important;\n        color: #12185F !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p {\n        color: #12185F;\n        font-family: Quicksand !important;\n        font-size: 18px !important;\n        font-style: normal;\n        line-height: 30px;\n        font-weight: 400;\n        line-height: 30px !important;\n        margin: 0 0 10px 0;\n        text-align: left;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent h4,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent h4 {\n        color: #FF007A;\n        font-family: Quicksand;\n        font-size: 30px;\n        font-weight: 700;\n        margin: 0 0 10px 0;\n        text-align: left;\n        word-break: break-word;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input {\n        background-color: #fff !important;\n        color: #12185F !important;\n        border-color: #12185F;\n        border-radius: 0px !important;\n        border-style: solid !important;\n        border-width: 2px !important;\n        font-family: Quicksand, Arial, Helvetica, sans-serif !important;\n        font-size: 16px !important;\n        height: auto;\n        font-weight: 700;\n        line-height: 21px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        margin-left: 0;\n        margin-right: 0;\n        padding: 10px 10px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::placeholder {\n        color: #12185F;\n        opacity: 1;\n        \/* Firefox *\/\n    }\n\n    @media(min-width: 768px) {\n\n        body #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent,\n        body #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent {\n            text-align: left;\n            margin: 0 0 40px 0;\n        }\n    }\n\n    body #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit {\n        display: Flex;\n        justify-content: center;\n        align-items: center;\n        margin: 0 auto;\n        float: none;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        border-color: #12185f !important;\n        background-color: #ffffff !important;\n        border-radius: 0;\n    }\n\n    .showPopupMore {\n        font-weight: 700;\n        color: #12185f !important;\n    }\n\n    .showPopupMore.hide {\n        display: none;\n    }\n\n    .popupMore {\n        display: none;\n    }\n\n    .popupMore.show {\n        display: inline;\n    }\n\n    .ml-form-successContent {\n        display: Flex;\n        flex-direction: column;\n        gap: 25px;\n    }\n\n    .ml-form-successContent,\n    .ml-form-successContent>* {\n        text-align: center !important;\n\n    }\n\n    .ml-form-successContent img {\n        margin: 0 auto;\n    }\n\n    .ml-form-successContent p {\n        font-family: Quicksand !important;\n        font-weight: 500 !important;\n        max-width: 556px;\n        margin: 0 auto !important;\n    }\n\n    .popupMore a {\n        color: #12185f !important;\n    }\n\n    body #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        border-radius: 0 !important;\n    }\n<\/style>\n\n\n<div id=\"mlb2-8811159\" class=\"standard-form ml-form-embedContainer ml-subscribe-form ml-subscribe-form-8811159\">\n    <div class=\"ml-form-align-center \">\n        <div class=\"ml-form-embedWrapper embedForm\">\n\n            <div class=\"ml-form-embedBody ml-form-embedBodyDefault row-form\">\n                <div class=\"ml-form-embedContent\">\n                    <h4>Pobierz przyk\u0142adowy brief<\/h4>\n                    <p><strong>Aby otrzyma\u0107 dost\u0119p do naszego briefu wystarczy, \u017ce zostawisz nam swoje imi\u0119 i adres e-mail.<\/strong> W zamian otrzymasz wz\u00f3r naszego briefu, \nkt\u00f3ry pomo\u017ce Ci stworzy\u0107 skuteczn\u0105 kampani\u0119 reklamow\u0105 i przyci\u0105gn\u0105\u0107\nnowych klient\u00f3w.<\/p>\n\n                <\/div>\n\n                <form class=\"ml-block-form\"\n                    action=\"https:\/\/assets.mailerlite.com\/jsonp\/613364\/forms\/103003271489127876\/subscribe\" data-code=\"\"\n                    method=\"post\" target=\"_blank\">\n                    <div class=\"ml-form-formContent\">\n                        <div class=\"ml-form-fieldRow \">\n                            <div class=\"ml-field-group ml-field-name\">\n                                <input aria-label=\"name\" type=\"text\" class=\"form-control\" data-inputmask=\"\"\n                                    name=\"fields[name]\" placeholder=\"IMI\u0118\" autocomplete=\"given-name\">\n                            <\/div>\n                        <\/div>\n                        <div class=\"ml-form-fieldRow ml-last-item\">\n                            <div class=\"ml-field-group ml-field-email ml-validate-email ml-validate-required\">\n                                <input aria-label=\"email\" aria-required=\"true\" type=\"email\" class=\"form-control\"\n                                    data-inputmask=\"\" name=\"fields[email]\" placeholder=\"E-MAIL\" autocomplete=\"email\">\n                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"ml-form-checkboxRow ml-validate-required\">\n                        <label class=\"checkbox\">\n                            <input type=\"checkbox\">\n                            <div class=\"label-description\">\n                                <p>Wyra\u017cam zgod\u0119 na przetwarzanie moich danych osobowych w postaci podanych w formularzu\n                                    zg\u0142oszeniowym: imienia nazwiska i adresu e-mail, w celu przesy\u0142ania mi informacji\n                                    <a href=\"#\" class=\"showPopupMore\">ROZWI\u0143<\/a><span class=\"popupMore\">handlowych i\n                                        marketingowych dotycz\u0105cych produkt\u00f3w i us\u0142ug oferowanych przez Neon Shake Sp. z\n                                        o.o. za pomoc\u0105 us\u0142ugi Newslettera, zgodnie z europejskim rozporz\u0105dzeniem o\n                                        ochronie danych osobowych z dnia 27 kwietnia 2016 r. oraz ustaw\u0105 z dnia 18 lipca\n                                        2002 r. o \u015bwiadczeniu us\u0142ug drog\u0105 elektroniczn\u0105 (tj. DZ.U. z 2020r., poz. 344).\n                                        Jestem \u015bwiadom(a), i\u017c moja zgoda mo\u017ce by\u0107 odwo\u0142ana w ka\u017cdym czasie. Informacje o\n                                        zasadach korzystania z us\u0142ugi Newsletter znajdziesz (<a href=\"https:\/\/neonshake.pl\/zasady-korzystania-z-uslugi-newsletter\/\" target=\"_blank\" rel=\"noopener\">tutaj<\/a>)<\/span>\n                                <\/p>\n                            <\/div>\n                        <\/label>\n\n                    <\/div>\n\n                    <input type=\"hidden\" name=\"ml-submit\" value=\"1\">\n\n                    <div class=\"ml-form-embedSubmit\">\n\n                        <button type=\"submit\" class=\"primary\">CHC\u0118 PRZYK\u0141ADOWY BRIEF <img decoding=\"async\" src=\"https:\/\/neonshake.pl\/blog\/blog\/wp-content\/uploads\/2024\/04\/download-icon.svg\"><\/button>\n\n                        <button disabled=\"disabled\" style=\"display: none;\" type=\"button\" class=\"loading\">\n                            <div class=\"ml-form-embedSubmitLoad\"><\/div>\n                            <span class=\"sr-only\">Loading&#8230;<\/span>\n                        <\/button>\n                    <\/div>\n\n\n                    <input type=\"hidden\" name=\"anticsrf\" value=\"true\">\n                <\/form>\n            <\/div>\n\n            <div class=\"ml-form-successBody row-success\" style=\"display: none\">\n\n                <div class=\"ml-form-successContent\">\n                    <img decoding=\"async\" src=\"https:\/\/neonshake.pl\/blog\/blog\/wp-content\/uploads\/2024\/01\/hand-peace-victory-two-fingers.svg\" alt=\"\"\n                        style=\"width:47px\">\n\n                    <h4>Dzi\u0119kujemy!<\/h4>\n\n                    <p>Pobierz brief klikaj\u0105 poni\u017cszy przycisk. Mamy nadziej\u0119, \u017ce b\u0119dzie warto\u015bciow\u0105 pomoc\u0105 w dzia\u0142aniach marketingowych, kt\u00f3re prowadzisz. <\/p>\n                    <p><a href=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/04\/Brief_na_dzialania_promocyjne_Neon_Shake-1.pdf\" class=\"cta pink\" download>Pobierz przyk\u0142adowy brief <img decoding=\"async\" src=\"https:\/\/neonshake.pl\/blog\/blog\/wp-content\/uploads\/2024\/04\/download-icon.svg\"><\/a><\/p>\n                    <p class=\"greetings\">\u017byczymy udanego dnia \ud83d\ude42<br>\n                        zesp\u00f3\u0142 Neon Shake<\/p>\n\n\n                <\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<script>\n    var isBlocked = false; \/\/ Flag to track if the form has been blocked\n\n    \/\/ Select all forms with the class 'ml-block-form'\n    document.querySelectorAll('.ml-block-form').forEach(function(form) {\n        form.addEventListener('submit', function(event) {\n            let emailInput = form.querySelector('input[name=\"fields[email]\"]');\n            let emailValue = emailInput.value.toLowerCase().trim();\n\n            \/\/ Array of blocked domains\n            let blockedDomains = ['gmail.com', 'onet.pl', 'wp.pl', 'o2.pl', 'op.pl', 'vp.pl', 'hotmail.com', 'interia.pl', 'tlen.pl', 'yahoo.com'];\n\n            \/\/ Extract the domain from the email address\n            let emailDomain = emailValue.split('@').pop();\n\n            \/\/ Check if the email domain is in the blocked list\n            if (blockedDomains.includes(emailDomain)) {\n                event.preventDefault(); \/\/ Prevent the form from submitting\n                isBlocked = true; \/\/ Set the flag to blocked\n\n                \/\/ Show the message for blocked domain\n                alert(\"Podaj firmowy adres e-mail\");\n\n                \/\/ Reset the input field (optional)\n                emailInput.value = ''; \/\/ Clear the email field for correction\n            } else if (isBlocked) {\n                \/\/ If blocked previously, allow submission on valid email\n                isBlocked = false; \/\/ Reset the flag if the email is valid\n            }\n        });\n    });\n<\/script>\n\n<script>\n    function ml_webform_success_8811159() {\n        var $ = ml_jQuery || jQuery;\n        $('.ml-subscribe-form-8811159 .row-success').show();\n        $('.ml-subscribe-form-8811159 .row-form').hide();\n    }\n<\/script>\n\n\n<script src=\"https:\/\/groot.mailerlite.com\/js\/w\/webforms.min.js?v1f25ee4b05f240a833e02c19975434a4\"\n    type=\"text\/javascript\"><\/script>\n<script>\n    fetch(\"https:\/\/assets.mailerlite.com\/jsonp\/613364\/forms\/103003271489127876\/takel\")\n<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Najcz\u0119stsze b\u0142\u0119dy w tworzeniu briefu marketingowego<\/h2>\r\n<p>Podczas tworzenia briefu marketingowego istnieje kilka cz\u0119sto pope\u0142nianych b\u0142\u0119d\u00f3w, kt\u00f3re warto unika\u0107. Oto kr\u00f3tkie rozpisanie ka\u017cdego z tych b\u0142\u0119d\u00f3w:<\/p>\r\n<ol>\r\n<li>\r\n<p><strong>Brak klarowno\u015bci i jednoznaczno\u015bci w przekazie<\/strong>: To cz\u0119sty b\u0142\u0105d, gdy brief marketingowy nie jest jasny i precyzyjny. Niejasne wytyczne mog\u0105 prowadzi\u0107 do nieporozumie\u0144 i b\u0142\u0119d\u00f3w interpretacji, utrudniaj\u0105c zespo\u0142owi kreatywnemu dostarczenie oczekiwanych rezultat\u00f3w. Dlatego wa\u017cne jest, aby przekaz w briefie by\u0142 klarowny, zrozumia\u0142y i jednoznaczny.<\/p>\r\n<\/li>\r\n<li>\r\n<p><strong>Niezdefiniowana grupa docelowa<\/strong>: Kolejnym cz\u0119sto wyst\u0119puj\u0105cym b\u0142\u0119dem jest brak dok\u0142adnego okre\u015blenia grupy docelowej. Je\u015bli nie jest jasne, do kogo jest skierowana kampania marketingowa, trudno b\u0119dzie skutecznie dotrze\u0107 do w\u0142a\u015bciwych odbiorc\u00f3w. Dlatego wa\u017cne jest, aby zdefiniowa\u0107 grup\u0119 docelow\u0105 pod k\u0105tem demografii, preferencji i zachowa\u0144, aby dostosowa\u0107 przekaz do konkretnych potrzeb i oczekiwa\u0144.<\/p>\r\n<\/li>\r\n<li>\r\n<p><strong>Niedostateczne uwzgl\u0119dnienie konkurencji<\/strong>: Ignorowanie konkurencji jest powa\u017cnym b\u0142\u0119dem. Przeprowadzenie analizy konkurencji pozwala lepiej zrozumie\u0107 rynek i wyr\u00f3\u017cni\u0107 swoj\u0105 mark\u0119. Poznanie strategii, przes\u0142a\u0144 i kana\u0142\u00f3w komunikacji konkurent\u00f3w daje mo\u017cliwo\u015b\u0107 opracowania bardziej skutecznej i unikalnej kampanii marketingowej.<\/p>\r\n<\/li>\r\n<li>\r\n<p><strong>Brak konkretnych wska\u017anik\u00f3w sukcesu<\/strong>: Okre\u015blenie oczekiwanych wynik\u00f3w i wska\u017anik\u00f3w sukcesu jest kluczowe dla oceny efektywno\u015bci kampanii marketingowej. Je\u015bli brakuje konkretnych cel\u00f3w, trudno b\u0119dzie oceni\u0107 osi\u0105gni\u0119cia i dostosowa\u0107 strategi\u0119 w trakcie kampanii. W briefie marketingowym warto jasno sprecyzowa\u0107 oczekiwane wyniki, takie jak wzrost sprzeda\u017cy, \u015bwiadomo\u015bci marki czy liczby konwersji.<\/p>\r\n<\/li>\r\n<li>\r\n<p><strong>Nieprecyzyjne wytyczne techniczne<\/strong>: Gdy brief marketingowy nie zawiera precyzyjnych wytycznych technicznych, mo\u017ce prowadzi\u0107 do nieporozumie\u0144 i trudno\u015bci w realizacji kampanii. Przyk\u0142ady takich wytycznych to formaty plik\u00f3w, rozmiary reklam czy szczeg\u00f3\u0142owe informacje dotycz\u0105ce stron internetowych. Precyzyjne wytyczne techniczne u\u0142atwiaj\u0105 prac\u0119 zespo\u0142owi kreatywnemu i minimalizuj\u0105 ryzyko b\u0142\u0119d\u00f3w.<\/p>\r\n<\/li>\r\n<\/ol>\r\n<p>Wa\u017cne jest, aby \u015bwiadomie unika\u0107 tych b\u0142\u0119d\u00f3w i dostarcza\u0107 jak najbardziej kompletny brief marketingowy. Tylko wtedy b\u0119dzie on skutecznym narz\u0119dziem dla zespo\u0142u kreatywnego, umo\u017cliwiaj\u0105cym skuteczn\u0105 realizacj\u0119 kampanii marketingowej.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-obs-uga-osadzania wp-block-embed-obs-uga-osadzania wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Brief marketingowy - klient x agencja\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pGWcaYvv9p8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"debriefing-omowienie-dokumentu\">Debriefing &#8211; om\u00f3wienie dokumentu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ale te\u017c warto briefy omawia\u0107. Dlatego po ka\u017cdym briefingu, powinien nast\u0105pi\u0107 debriefing \u2013 om\u00f3wienie briefu i odpowied\u017a firmy na ewentualne pytania ze strony agencji.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p>To pozwoli upewni\u0107 si\u0119, \u017ce brief zosta\u0142 poprawnie zrozumiany i mo\u017cna przyst\u0105pi\u0107 do dalszych dzia\u0142a\u0144 po stronie agencji. Z briefem pod r\u0119k\u0105!<\/p><h2>Podsumowanie &#8211; brief to podstawa!<\/h2><p>Warto pisa\u0107 briefy \u2013 nawet w przypadku niewielkich projekt\u00f3w dotycz\u0105cych Twojej marki, czy produktu. To znacznie u\u0142atwia komunikacj\u0119 pomi\u0119dzy klientem a agencj\u0105, pomaga w wymianie informacji, a przede wszystkim pozwala zaoszcz\u0119dzi\u0107 obu stronom czasu, skuteczniej osi\u0105ga\u0107 cele i lepiej spe\u0142nia\u0107 oczekiwania klienta.\u00a0<\/p><p>Brief marketingowy jest niezwykle wa\u017cnym narz\u0119dziem w procesie tworzenia kampanii marketingowej. Pomaga w jednoznacznym okre\u015bleniu cel\u00f3w, grupy docelowej, przes\u0142ania i preferowanych kana\u0142\u00f3w komunikacji. Tworz\u0105c skuteczny brief marketingowy, mo\u017cna znacznie zwi\u0119kszy\u0107 efektywno\u015b\u0107 dzia\u0142a\u0144 marketingowych i osi\u0105gn\u0105\u0107 lepsze wyniki. Pami\u0119taj o dok\u0142adnym okre\u015bleniu cel\u00f3w, dostarczeniu jasnych wytycznych i uwzgl\u0119dnieniu konkurencji. Tw\u00f3j brief marketingowy powinien by\u0107 klarowny, przekonuj\u0105cy i dostarcza\u0107 wszystkich niezb\u0119dnych informacji. Przygotuj go starannie i zobacz, jak Twoja kampania marketingowa zyskuje na skuteczno\u015bci.<\/p><h2><strong>FAQ &#8211; Najcz\u0119\u015bciej zadawane pytania o briefie<\/strong><\/h2><h3><strong>Jak d\u0142ugi powinien by\u0107 brief marketingowy?<\/strong><\/h3><p>Brief marketingowy powinien by\u0107 zwi\u0119z\u0142y i klarowny. Zwykle mie\u015bci si\u0119 w zakresie od jednej do dw\u00f3ch stron.<\/p><h3><strong>Czy brief marketingowy jest konieczny?<\/strong><\/h3><p>Tak, brief marketingowy jest niezwykle wa\u017cny. Pomaga w unikni\u0119ciu nieporozumie\u0144 i skupia zesp\u00f3\u0142 kreatywny na dostarczeniu oczekiwanych rezultat\u00f3w.<\/p><h3><strong>Czy brief marketingowy mo\u017cna modyfikowa\u0107 w trakcie kampanii?<\/strong><\/h3><p>\u00a0Tak, brief marketingowy mo\u017ce by\u0107 modyfikowany w trakcie kampanii, je\u015bli wyst\u0119puj\u0105 zmiany w celach, strategii lub innych istotnych czynnikach.<\/p><h3><strong>Czy brief marketingowy jest stosowany tylko w przypadku agencji marketingowych?<\/strong><\/h3><p>Nie, brief marketingowy mo\u017ce by\u0107 stosowany zar\u00f3wno przez agencje marketingowe, jak i zespo\u0142y wewn\u0119trzne w firmach.<\/p><h3><strong>Jakie informacje powinny by\u0107 zawarte w briefie marketingowym?<\/strong><\/h3><p>W briefie marketingowym powinny znale\u017a\u0107 si\u0119 informacje dotycz\u0105ce cel\u00f3w, grupy docelowej, przes\u0142ania, preferowanych kana\u0142\u00f3w komunikacji, bud\u017cetu, terminu realizacji i innych istotnych aspekt\u00f3w 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#mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p:last-child,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p:last-child {\n        margin: 0;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody form {\n        margin: 0;\n        width: 100%;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-formContent,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow {\n        margin: 0 0 20px 0;\n        width: 100%;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow {\n        float: left;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-formContent.horozintalForm {\n        margin: 0;\n        padding: 0 0 20px 0;\n        width: 100%;\n        height: auto;\n        float: left;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow {\n        margin: 0 0 10px 0;\n        width: 100%;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow.ml-last-item {\n        margin: 0;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow.ml-formfieldHorizintal {\n        margin: 0;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input {\n        background-color: #12185f !important;\n        color: #ffffff !important;\n        border-color: #ffffff;\n        border-radius: 0px !important;\n        border-style: solid !important;\n        border-width: 2px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        height: auto;\n        line-height: 21px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        margin-left: 0;\n        margin-right: 0;\n        padding: 10px 10px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::-webkit-input-placeholder,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input::-webkit-input-placeholder {\n        color: #ffffff;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::-moz-placeholder,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input::-moz-placeholder {\n        color: #ffffff;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input:-ms-input-placeholder,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input:-ms-input-placeholder {\n        color: #ffffff;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input:-moz-placeholder,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input:-moz-placeholder {\n        color: #ffffff;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow textarea,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow textarea {\n        background-color: #12185f !important;\n        color: #ffffff !important;\n        border-color: #ffffff;\n        border-radius: 0px !important;\n        border-style: solid !important;\n        border-width: 2px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        height: auto;\n        line-height: 21px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 10px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        border-color: #ffffff !important;\n        background-color: #12185f !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input.custom-control-input[type=\"checkbox\"] {\n        box-sizing: border-box;\n        padding: 0;\n        position: absolute;\n        z-index: -1;\n        opacity: 0;\n        margin-top: 5px;\n        margin-left: -1.5rem;\n        overflow: visible;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        border-radius: 4px !important;\n    }\n\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=checkbox]:checked~.label-description::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox input[type=checkbox]:checked~.label-description::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input:checked~.custom-control-label::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input:checked~.custom-control-label::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox input[type=checkbox]:checked~.label-description::after {\n        background-image: url(\"data:image\/svg+xml,%3csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 8 8'%3e%3cpath fill='%23fff' d='M6.564.75l-3.59 3.612-1.538-1.55L0 4.26 2.974 7.25 8 2.193z'\/%3e%3c\/svg%3e\");\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::after {\n        background-image: url(\"data:image\/svg+xml,%3csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='-4 -4 8 8'%3e%3ccircle r='3' fill='%23fff'\/%3e%3c\/svg%3e\");\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input:checked~.custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input:checked~.custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input:checked~.custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox input[type=checkbox]:checked~.label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox input[type=checkbox]:checked~.label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=checkbox]:checked~.label-description::before {\n        border-color: #000000 !important;\n        background-color: #000000 !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::after {\n        top: 2px;\n        box-sizing: border-box;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        top: 0px !important;\n        box-sizing: border-box !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        top: 0px !important;\n        box-sizing: border-box !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after {\n        top: 0px !important;\n        box-sizing: border-box !important;\n        position: absolute;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before {\n        top: 0px !important;\n        box-sizing: border-box !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::before {\n        position: absolute;\n        top: 4px;\n        left: -1.5rem;\n        display: block;\n        width: 16px;\n        height: 16px;\n        pointer-events: none;\n        content: \"\";\n        background-color: #ffffff;\n        border: #adb5bd solid 1px;\n        border-radius: 50%;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::after {\n        position: absolute;\n        top: 2px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        position: absolute;\n        top: 4px;\n        left: -1.5rem;\n        display: block;\n        width: 16px;\n        height: 16px;\n        pointer-events: none;\n        content: \"\";\n        background-color: #ffffff;\n        border: #adb5bd solid 1px;\n        border-radius: 50%;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after {\n        position: absolute;\n        top: 0px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        position: absolute;\n        top: 0px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-radio .custom-control-label::after {\n        background: no-repeat 50%\/50% 50%;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-checkbox .custom-control-label::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        background: no-repeat 50%\/50% 50%;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-control,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-control {\n        position: relative;\n        display: block;\n        min-height: 1.5rem;\n        padding-left: 1.5rem;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input {\n        position: absolute;\n        z-index: -1;\n        opacity: 0;\n        box-sizing: border-box;\n        padding: 0;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label {\n        color: #000000;\n        font-size: 12px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        line-height: 22px;\n        margin-bottom: 0;\n        position: relative;\n        vertical-align: top;\n        font-style: normal;\n        font-weight: 700;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-select,\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-select {\n        background-color: #12185f !important;\n        color: #ffffff !important;\n        border-color: #ffffff;\n        border-radius: 0px !important;\n        border-style: solid !important;\n        border-width: 2px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        line-height: 20px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 28px 10px 12px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n        height: auto;\n        display: inline-block;\n        vertical-align: middle;\n        background: url('https:\/\/assets.mlcdn.com\/ml\/images\/default\/dropdown.svg') no-repeat right .75rem center\/8px 10px;\n        -webkit-appearance: none;\n        -moz-appearance: none;\n        appearance: none;\n    }\n\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow {\n        height: auto;\n        width: 100%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal {\n        width: 70%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal {\n        width: 30%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal.labelsOn {\n        padding-top: 25px;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields {\n        box-sizing: border-box;\n        float: left;\n        padding-right: 10px;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input {\n        background-color: #12185f;\n        color: #ffffff;\n        border-color: #ffffff;\n        border-radius: 0px;\n        border-style: solid;\n        border-width: 2px;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px;\n        line-height: 20px;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 10px;\n        width: 100%;\n        box-sizing: border-box;\n        overflow-y: initial;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button {\n        background-color: #ff007a !important;\n        border-color: #ff007a;\n        border-style: solid;\n        border-width: 2px;\n        border-radius: 0px;\n        box-shadow: none;\n        color: #ffffff !important;\n        cursor: pointer;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        font-weight: 700;\n        line-height: 20px;\n        margin: 0 !important;\n        padding: 10px !important;\n        width: 100%;\n        height: auto;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button:hover {\n        background-color: #ff007a !important;\n        border-color: #ff007a !important;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=\"checkbox\"] {\n        box-sizing: border-box;\n        padding: 0;\n        position: absolute;\n        z-index: -1;\n        opacity: 0;\n        margin-top: 5px;\n        margin-left: -1.5rem;\n        overflow: visible;\n    }\n\n    #mlb2-8811159.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description {\n        color: #ffffff;\n        display: block;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 12px;\n        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!important;\n}\n\n::backdrop {\n  background-color: #000;\n  opacity: 0.4;\n}\n\ndialog{\n  overflow:visible;\n}\n.ml-subscribe-form{\n  position:relative;\n}\n.close{\n  position:absolute;\n  top:-48px;\n  right:0;\n}\n<\/style>\n\n\n<div id=\"mlb2-8811159\" class=\"ml-form-embedContainer ml-subscribe-form ml-subscribe-form-8811159\">\n<a href=\"#\" class=\"close\"><img decoding=\"async\" src=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/01\/close.svg\"><\/a>\n    <div class=\"ml-form-align-center \">\n        <div class=\"ml-form-embedWrapper embedForm\">\n\n            <div class=\"ml-form-embedBody ml-form-embedBodyDefault row-form\">\n                <div class=\"ml-form-embedContent\">\n                    <h4>Pobierz przyk\u0142adowy brief<\/h4>\n                    <p>Aby otrzyma\u0107 brief wzorcowy, wystarczy \u017ce wype\u0142nisz poni\u017cszy formularz. W&nbsp;odpowiedzi\n                        otrzymasz maila z za\u0142\u0105czon\u0105 formatk\u0105 briefu. <br>Zach\u0119camy, bo warto! <\/p>\n\n                <\/div>\n\n                <form class=\"ml-block-form\"\n                    action=\"https:\/\/assets.mailerlite.com\/jsonp\/613364\/forms\/103003271489127876\/subscribe\" data-code=\"\"\n                    method=\"post\" target=\"_blank\">\n                    <div class=\"ml-form-formContent\">\n                        <div class=\"ml-form-fieldRow \">\n                            <div class=\"ml-field-group ml-field-name\">\n                                <input aria-label=\"name\" type=\"text\" class=\"form-control\" data-inputmask=\"\"\n                                    name=\"fields[name]\" placeholder=\"IMI\u0118\" autocomplete=\"given-name\">\n                            <\/div>\n                        <\/div>\n                        <div class=\"ml-form-fieldRow ml-last-item\">\n                            <div class=\"ml-field-group ml-field-email ml-validate-email ml-validate-required\">\n                                <input aria-label=\"email\" aria-required=\"true\" type=\"email\" class=\"form-control\"\n                                    data-inputmask=\"\" name=\"fields[email]\" placeholder=\"E-MAIL\" autocomplete=\"email\">\n                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"ml-form-checkboxRow ml-validate-required\">\n                        <label class=\"checkbox\">\n                            <input type=\"checkbox\">\n                            <div class=\"label-description\">\n                                <p>Wyra\u017cam zgod\u0119 na przetwarzanie moich danych osobowych w postaci podanych w formularzu\n                                    zg\u0142oszeniowym: imienia nazwiska i adresu e-mail, w celu przesy\u0142ania mi informacji\n                                    <a href=\"#\" class=\"showPopupMore\">ROZWI\u0143<\/a><span class=\"popupMore\">handlowych i\n                                        marketingowych dotycz\u0105cych produkt\u00f3w i us\u0142ug oferowanych przez Neon Shake Sp. z\n                                        o.o. za pomoc\u0105 us\u0142ugi Newslettera, zgodnie z europejskim rozporz\u0105dzeniem o\n                                        ochronie danych osobowych z dnia 27 kwietnia 2016 r. oraz ustaw\u0105 z dnia 18 lipca\n                                        2002 r. o \u015bwiadczeniu us\u0142ug drog\u0105 elektroniczn\u0105 (tj. DZ.U. z 2020r., poz. 344).\n                                        Jestem \u015bwiadom(a), i\u017c moja zgoda mo\u017ce by\u0107 odwo\u0142ana w ka\u017cdym czasie. Informacje o\n                                        zasadach korzystania z us\u0142ugi Newsletter znajdziesz (<a href=\"https:\/\/neonshake.pl\/zasady-korzystania-z-uslugi-newsletter\/\" target=\"_blank\" rel=\"noopener\">tutaj<\/a>)<\/span>\n                                <\/p>\n                            <\/div>\n                        <\/label>\n\n                    <\/div>\n\n                    <script>\n                        document.querySelector('dialog .showPopupMore').addEventListener('click', function (e) {\n                            e.preventDefault();\n                            document.querySelector('dialog .popupMore').classList.toggle('show');\n                            document.querySelector('dialog .showPopupMore').classList.toggle('hide');\n                        })\n                    <\/script>\n\n\n\n\n\n\n\n                    <input type=\"hidden\" name=\"ml-submit\" value=\"1\">\n\n                    <div class=\"ml-form-embedSubmit\">\n\n                        <button type=\"submit\" class=\"primary\">CHC\u0118 PRZYK\u0141ADOWY BRIEF<\/button>\n\n                        <button disabled=\"disabled\" style=\"display: none;\" type=\"button\" class=\"loading\">\n                            <div class=\"ml-form-embedSubmitLoad\"><\/div>\n                            <span class=\"sr-only\">Loading&#8230;<\/span>\n                        <\/button>\n                    <\/div>\n\n\n                    <input type=\"hidden\" name=\"anticsrf\" value=\"true\">\n                <\/form>\n            <\/div>\n\n            <div class=\"ml-form-successBody row-success\" style=\"display: none\">\n\n                <div class=\"ml-form-successContent\">\n                    <img decoding=\"async\" src=\"https:\/\/neonshake.pl\/blog\/blog\/wp-content\/uploads\/2024\/01\/hand-peace-victory-two-fingers.svg\" alt=\"\" style=\"width:47px\">\n\n                    <h4>Dzi\u0119kujemy za wype\u0142nienie formularza!<\/h4>\n\n                    <p>Wkr\u00f3tce otrzymasz maila z za\u0142\u0105czonym briefem wzorcowym.<br>\n                        Mamy nadziej\u0119, \u017ce b\u0119dzie warto\u015bciow\u0105 pomoc\u0105 w dzia\u0142aniach marketingowych, kt\u00f3re prowadzisz.<\/p>\n\n                    <p class=\"greetings\">\u017byczymy udanego dnia \ud83d\ude42<br>\n                        zesp\u00f3\u0142 Neon Shake<\/p>\n\n\n                <\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script src=\"https:\/\/groot.mailerlite.com\/js\/w\/webforms.min.js?v1f25ee4b05f240a833e02c19975434a4\"\n    type=\"text\/javascript\"><\/script>\n<script>\n    fetch(\"https:\/\/assets.mailerlite.com\/jsonp\/613364\/forms\/103003271489127876\/takel\")\n<\/script>\n<script>\nconst dialog = document.querySelector(\"dialog\");\nconst showButton = document.querySelector(\".backlink\");\nconst closeButton = document.querySelector(\"dialog .close\");\n\n\/\/ \"Show the dialog\" button opens the dialog modally\nshowButton.addEventListener(\"click\", (e) => {\nif(!getCookie('neondialog')){\n  e.preventDefault();\n  dialog.showModal();\n}\n});\n\n\/\/ \"Close\" button closes the dialog\ncloseButton.addEventListener(\"click\", () => {\n  setCookie('neondialog','dialog',365);\n  dialog.close();\n});\n\n\nfunction setCookie(name,value,days) {\n    var expires = \"\";\n    if (days) {\n        var date = new Date();\n        date.setTime(date.getTime() + (days*24*60*60*1000));\n        expires = \"; expires=\" + date.toUTCString();\n    }\n    document.cookie = name + \"=\" + (value || \"\")  + expires + \"; path=\/\";\n}\nfunction getCookie(name) {\n    var nameEQ = name + \"=\";\n    var ca = document.cookie.split(';');\n    for(var i=0;i < ca.length;i++) {\n        var c = ca[i];\n        while (c.charAt(0)==' ') c = c.substring(1,c.length);\n        if (c.indexOf(nameEQ) == 0) return c.substring(nameEQ.length,c.length);\n    }\n    return null;\n}\nfunction eraseCookie(name) {\n    document.cookie = name +'=; Path=\/; Expires=Thu, 01 Jan 1970 00:00:01 GMT;';\n}\n<\/script>\n<\/dialog>\n","protected":false},"excerpt":{"rendered":"<p>Brief marketingowy to kluczowy dokument wykorzystywany w bran\u017cy marketingowej, kt\u00f3ry pe\u0142ni rol\u0119 mostu pomi\u0119dzy klientem a zespo\u0142em kreatywnym. Jest to kr\u00f3tkie, ale istotne narz\u0119dzie, kt\u00f3re pomaga w sprecyzowaniu cel\u00f3w i oczekiwa\u0144 dotycz\u0105cych kampanii marketingowej. W niniejszym artykule przyjrzymy si\u0119 temu, czym jest brief marketingowy, dlaczego jest tak wa\u017cny i jak go efektywnie stworzy\u0107. Brief marketingowy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21,59],"tags":[],"class_list":["post-397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-strategia"],"acf":[],"lang":"pl","translations":{"pl":397,"en":507},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/posts\/397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/comments?post=397"}],"version-history":[{"count":87,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/posts\/397\/revisions"}],"predecessor-version":[{"id":3881,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/posts\/397\/revisions\/3881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/media\/2363"}],"wp:attachment":[{"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/media?parent=397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/categories?post=397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/tags?post=397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}