{"id":2883,"date":"2024-04-08T12:55:52","date_gmt":"2024-04-08T10:55:52","guid":{"rendered":"https:\/\/neonshake.pl\/blog\/?p=2883"},"modified":"2025-06-04T11:57:57","modified_gmt":"2025-06-04T09:57:57","slug":"ai-w-marketingu-co-oferuje-rynek-w-2024","status":"publish","type":"post","link":"https:\/\/neonshake.pl\/blog\/ai-w-marketingu-co-oferuje-rynek-w-2024\/","title":{"rendered":"AI w marketingu: co oferuje rynek w 2024?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Od co najmniej roku mo\u017cemy zaobserwowa\u0107 ogromne zainteresowanie tematem sztucznej inteligencji.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jest ona postrzegana ju\u017c nie tylko jako ciekawostka, ale jako narz\u0119dzie, kt\u00f3re ju\u017c teraz rewolucjonizuje wiele bran\u017c i daje ogromne mo\u017cliwo\u015bci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cho\u0107 obecnie technologia ta nie jest jeszcze doskona\u0142a \u2013 co zrozumia\u0142e, bo jest stosunkowo nowa \u2013 to obserwujemy jej szybki rozw\u00f3j. 2024 jest rokiem decyduj\u0105cym o tym, czy dana firma nie zostanie w tyle za konkurencj\u0105, kt\u00f3ra ju\u017c testuje i wykorzystuje mo\u017cliwo\u015bci, kt\u00f3re oferuje <a href=\"https:\/\/neonshake.pl\/blog\/w-jaki-sposob-sztuczna-inteligencja-moze-zrewolucjonizowac-marketing\/\">AI<\/a>.<\/p>\n\n\n\n<style type=\"text\/css\">\n    @import url(\"https:\/\/assets.mlcdn.com\/fonts.css?version=1697630\");\n<\/style>\n<style type=\"text\/css\">\n    \/* LOADER *\/\n    .ml-form-embedSubmitLoad {\n        display: inline-block;\n        width: 20px;\n        height: 20px;\n    }\n\n    .g-recaptcha {\n        transform: scale(1);\n        -webkit-transform: scale(1);\n        transform-origin: 0 0;\n        -webkit-transform-origin: 0 0;\n        height: ;\n    }\n\n    .sr-only {\n        position: absolute;\n        width: 1px;\n        height: 1px;\n        padding: 0;\n        margin: -1px;\n        overflow: hidden;\n        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#mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::after {\n        position: absolute;\n        top: 2px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        position: absolute;\n        top: 4px;\n        left: -1.5rem;\n        display: block;\n        width: 16px;\n        height: 16px;\n        pointer-events: none;\n        content: \"\";\n        background-color: #ffffff;\n        border: #adb5bd solid 1px;\n        border-radius: 50%;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after {\n        position: absolute;\n        top: 0px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        position: absolute;\n        top: 0px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-radio .custom-control-label::after {\n        background: no-repeat 50%\/50% 50%;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-checkbox .custom-control-label::after,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        background: no-repeat 50%\/50% 50%;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-control,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-control {\n        position: relative;\n        display: block;\n        min-height: 1.5rem;\n        padding-left: 1.5rem;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input {\n        position: absolute;\n        z-index: -1;\n        opacity: 0;\n        box-sizing: border-box;\n        padding: 0;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label {\n        color: #000000;\n        font-size: 12px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        line-height: 22px;\n        margin-bottom: 0;\n        position: relative;\n        vertical-align: top;\n        font-style: normal;\n        font-weight: 700;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-select,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-select {\n        background-color: #12185f !important;\n        color: #ffffff !important;\n        border-color: #ffffff;\n        border-radius: 0px !important;\n        border-style: solid !important;\n        border-width: 2px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        line-height: 20px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 28px 10px 12px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n        height: auto;\n        display: inline-block;\n        vertical-align: middle;\n        background: url('https:\/\/assets.mlcdn.com\/ml\/images\/default\/dropdown.svg') no-repeat right .75rem center\/8px 10px;\n        -webkit-appearance: none;\n        -moz-appearance: none;\n        appearance: none;\n    }\n\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow {\n        height: auto;\n        width: 100%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal {\n        width: 70%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal {\n        width: 30%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal.labelsOn {\n        padding-top: 25px;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields {\n        box-sizing: border-box;\n        float: left;\n        padding-right: 10px;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input {\n        background-color: #12185f;\n        color: #ffffff;\n        border-color: #ffffff;\n        border-radius: 0px;\n        border-style: solid;\n        border-width: 2px;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px;\n        line-height: 20px;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 10px;\n        width: 100%;\n        box-sizing: border-box;\n        overflow-y: initial;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button {\n        background-color: #ff007a !important;\n        border-color: #ff007a;\n        border-style: solid;\n        border-width: 2px;\n        border-radius: 0px;\n        box-shadow: none;\n        color: #ffffff !important;\n        cursor: pointer;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        font-weight: 700;\n        line-height: 20px;\n        margin: 0 !important;\n        padding: 10px !important;\n        width: 100%;\n        height: auto;\n    justify-content: center;\n    gap: 10px;\n    align-items: center;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button:hover {\n        background-color: #ff007a !important;\n        border-color: #ff007a !important;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=\"checkbox\"] {\n        box-sizing: border-box;\n        padding: 0;\n        position: absolute;\n        z-index: -1;\n        opacity: 0;\n        margin-top: 5px;\n        margin-left: -1.5rem;\n        overflow: visible;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description {\n        color: #ffffff;\n        display: block;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 12px;\n        text-align: left;\n        margin-bottom: 0;\n        position: relative;\n        vertical-align: top;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label {\n        font-weight: normal;\n        margin: 0;\n        padding: 0;\n        position: relative;\n        display: block;\n        min-height: 24px;\n        padding-left: 24px;\n\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label a {\n        color: #ffffff;\n        text-decoration: underline;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p {\n        color: #ffffff !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif !important;\n        font-size: 12px !important;\n        font-weight: normal !important;\n        line-height: 18px !important;\n        padding: 0 !important;\n        margin: 0 5px 0 0 !important;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p:last-child {\n        margin: 0;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit {\n        margin: 0 0 20px 0;\n        float: left;\n        width: 100%;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button {\n        background-color: #ff007a !important;\n        border: none !important;\n        border-radius: 0px !important;\n        box-shadow: none !important;\n        color: #ffffff !important;\n        cursor: pointer;\n        font-family: Quicksand, Arial, Helvetica, sans-serif !important;\n        font-size: 14px !important;\n        font-weight: 700 !important;\n        line-height: 21px !important;\n        height: auto;\n        padding: 10px !important;\n        width: 309px !important;\n        box-sizing: border-box !important;\ndisplay:flex;\n    justify-content: center;\n    gap: 10px;\n    align-items: center;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button.loading {\n        display: none;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button:hover {\n        background-color: #ff007a !important;\n    }\n\n    .ml-subscribe-close {\n        width: 30px;\n        height: 30px;\n        background: url('https:\/\/assets.mlcdn.com\/ml\/images\/default\/modal_close.png') no-repeat;\n        background-size: 30px;\n        cursor: pointer;\n        margin-top: -10px;\n        margin-right: -10px;\n        position: absolute;\n        top: 0;\n        right: 0;\n    }\n\n    .ml-error input,\n    .ml-error textarea,\n    .ml-error select {\n        border-color: red !important;\n    }\n\n    .ml-error .custom-checkbox-radio-list {\n        border: 1px solid red !important;\n        border-radius: 0px;\n        padding: 10px;\n    }\n\n    .ml-error .label-description,\n    .ml-error .label-description p,\n    .ml-error .label-description p a,\n    .ml-error label:first-child {\n        color: #ff0000 !important;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p:first-letter {\n        color: #ff0000 !important;\n    }\n\n    @media only screen and (max-width: 800px) {\n\n        .ml-form-embedWrapper.embedDefault,\n        .ml-form-embedWrapper.embedPopup {\n            width: 100% !important;\n        }\n\n        .ml-form-formContent.horozintalForm {\n            float: left !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow {\n            height: auto !important;\n            width: 100% !important;\n            float: left !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal {\n            width: 100% !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal>div {\n            padding-right: 0px !important;\n            padding-bottom: 10px;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-button-horizontal {\n            width: 100% !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-button-horizontal.labelsOn {\n            padding-top: 0px !important;\n        }\n\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper {\n        background-color: #fff;\n        color: #12185F;\n        border: 1.5px solid #12185F;\n    }\n\n    @media(min-width: 768px) {\n        body #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper {\n            padding-bottom: 37px !important;\n        }\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description p {\n        font-family: quicksand, sans-serif !important;\n        font-weight: 400 !important;\n        font-size: 13px !important;\n        line-height: 1.5 !important;\n        color: #12185F !important;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p {\n        color: #12185F;\n        font-family: Quicksand !important;\n        font-size: 18px !important;\n        font-style: normal;\n        line-height: 30px;\n        font-weight: 400;\n        line-height: 30px !important;\n        margin: 0 0 10px 0;\n        text-align: left;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent h4,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent h4 {\n        color: #FF007A;\n        font-family: Quicksand;\n        font-size: 30px;\n        font-weight: 700;\n        margin: 0 0 10px 0;\n        text-align: left;\n        word-break: break-word;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input {\n        background-color: #fff !important;\n        color: #12185F !important;\n        border-color: #12185F;\n        border-radius: 0px !important;\n        border-style: solid !important;\n        border-width: 2px !important;\n        font-family: Quicksand, Arial, Helvetica, sans-serif !important;\n        font-size: 16px !important;\n        height: auto;\n        font-weight: 700;\n        line-height: 21px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        margin-left: 0;\n        margin-right: 0;\n        padding: 10px 10px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::placeholder {\n        color: #12185F;\n        opacity: 1;\n        text-align:center;\n        \/* Firefox *\/\n    }\n\n    @media(min-width: 768px) {\n\n        body #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent,\n        body #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent {\n            text-align: left;\n            margin: 0 0 40px 0;\n        }\n    }\n\n    body #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit {\n        display: Flex;\n        justify-content: center;\n        align-items: center;\n        margin: 0 auto;\n        float: none;\n    }\n\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before,\n    #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        border-color: #12185f !important;\n        background-color: #ffffff !important;\n        border-radius: 0;\n    }\n\n    .showPopupMore {\n        font-weight: 700;\n        color: #12185f !important;\n    }\n\n    .showPopupMore.hide {\n        display: none;\n    }\n\n    .popupMore {\n        display: none;\n    }\n\n    .popupMore.show {\n        display: inline;\n    }\n\n    .ml-form-successContent {\n        display: Flex;\n        flex-direction: column;\n        gap: 25px;\n    }\n\n    .ml-form-successContent,\n    .ml-form-successContent>* {\n        text-align: center !important;\n\n    }\n\n    .ml-form-successContent img {\n        margin: 0 auto;\n    }\n\n    .ml-form-successContent p {\n        font-family: Quicksand !important;\n        font-weight: 500 !important;\n        max-width: 556px;\n        margin: 0 auto !important;\n    }\n\n    .popupMore a {\n        color: #12185f !important;\n    }\n\n    body #mlb2-13868492.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        border-radius: 0 !important;\n    }\n<\/style>\n\n\n<div id=\"mlb2-13868492\" class=\"standard-form ml-form-embedContainer ml-subscribe-form ml-subscribe-form-13868492\">\n    <div class=\"ml-form-align-center \">\n        <div class=\"ml-form-embedWrapper embedForm\">\n\n            <div class=\"ml-form-embedBody ml-form-embedBodyDefault row-form\">\n                <div class=\"ml-form-embedContent\">\n                    <h4>Pobierz raport AI W MARKETINGU<\/h4>\n                    <p><strong> Aby pobra\u0107 raport wystarczy, \u017ce zostawisz nam swoje imi\u0119 i adres e-mail. <\/strong> <\/p>\n\n                <\/div>\n\n                <form class=\"ml-block-form\"\n                    action=\"https:\/\/assets.mailerlite.com\/jsonp\/613364\/forms\/118126248838825457\/subscribe\" data-code=\"\"\n                    method=\"post\" target=\"_blank\">\n                    <div class=\"ml-form-formContent\">\n                        <div class=\"ml-form-fieldRow \">\n                            <div class=\"ml-field-group ml-field-name\">\n                                <input aria-label=\"name\" type=\"text\" class=\"form-control\" data-inputmask=\"\"\n                                    name=\"fields[name]\" placeholder=\"IMI\u0118\" autocomplete=\"given-name\">\n                            <\/div>\n                        <\/div>\n                        <div class=\"ml-form-fieldRow ml-last-item\">\n                            <div class=\"ml-field-group ml-field-email ml-validate-email ml-validate-required\">\n                                <input aria-label=\"email\" aria-required=\"true\" type=\"email\" class=\"form-control\"\n                                    data-inputmask=\"\" name=\"fields[email]\" placeholder=\"E-MAIL FIRMOWY\" autocomplete=\"email\">\n                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"ml-form-checkboxRow ml-validate-required\">\n                        <label class=\"checkbox\">\n                            <input type=\"checkbox\">\n                            <div class=\"label-description\">\n                                <p>Wyra\u017cam zgod\u0119 na przetwarzanie moich danych osobowych w postaci podanych w formularzu\n                                    zg\u0142oszeniowym: imienia nazwiska i adresu e-mail, w celu przesy\u0142ania mi informacji\n                                    <a href=\"#\" class=\"showPopupMore\">ROZWI\u0143<\/a><span class=\"popupMore\">handlowych i\n                                        marketingowych dotycz\u0105cych produkt\u00f3w i us\u0142ug oferowanych przez Neon Shake Sp. z\n                                        o.o. za pomoc\u0105 us\u0142ugi Newslettera, zgodnie z europejskim rozporz\u0105dzeniem o\n                                        ochronie danych osobowych z dnia 27 kwietnia 2016 r. oraz ustaw\u0105 z dnia 18 lipca\n                                        2002 r. o \u015bwiadczeniu us\u0142ug drog\u0105 elektroniczn\u0105 (tj. DZ.U. z 2020r., poz. 344).\n                                        Jestem \u015bwiadom(a), i\u017c moja zgoda mo\u017ce by\u0107 odwo\u0142ana w ka\u017cdym czasie. Informacje o\n                                        zasadach korzystania z us\u0142ugi Newsletter znajdziesz (<a href=\"https:\/\/neonshake.pl\/zasady-korzystania-z-uslugi-newsletter\/\" target=\"_blank\" rel=\"noopener\">tutaj<\/a>)<\/span>\n                                <\/p>\n                            <\/div>\n                        <\/label>\n\n                    <\/div>\n\n                    <input type=\"hidden\" name=\"ml-submit\" value=\"1\">\n\n                    <div class=\"ml-form-embedSubmit\">\n\n                        <button type=\"submit\" class=\"primary\">CHC\u0118 RAPORT<\/button>\n\n                        <button disabled=\"disabled\" style=\"display: none;\" type=\"button\" class=\"loading\">\n                            <div class=\"ml-form-embedSubmitLoad\"><\/div>\n                            <span class=\"sr-only\">Loading&#8230;<\/span>\n                        <\/button>\n                    <\/div>\n\n\n                    <input type=\"hidden\" name=\"anticsrf\" value=\"true\">\n                <\/form>\n            <\/div>\n\n            <div class=\"ml-form-successBody row-success\" style=\"display: none\">\n\n                <div class=\"ml-form-successContent\">\n                    <img decoding=\"async\" src=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/01\/hand-peace-victory-two-fingers.svg\" alt=\"\"\n                        style=\"width:47px\">\n\n                    <h4>Dzi\u0119kujemy<\/h4>\n\n                    <p>Pobierz <strong>Raport AI W Marketingu <\/strong> klikaj\u0105c poni\u017cszy przycisk.<br>Mamy nadziej\u0119, \u017ce b\u0119dzie warto\u015bciow\u0105 pomoc\u0105 w dzia\u0142aniach marketingowych, kt\u00f3re prowadzisz.  <\/p>\n                    <p><a href=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/07\/AI_W_MARKETINGU_Raport_by_NEON_SHAKE.pdf\" class=\"cta pink\" download>POBIERZ RAPORT <img decoding=\"async\" src=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/04\/download-icon.svg\"><\/a><\/p>\n                    \n                    <p class=\"greetings\">\u017byczymy udanego dnia \ud83d\ude42<br>\n                        zesp\u00f3\u0142 Neon Shake<\/p>\n\n\n                <\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    var isBlocked = false; \/\/ Flag to track if the form has been blocked\n\n    \/\/ Select all forms with the class 'ml-block-form'\n    document.querySelectorAll('.ml-block-form').forEach(function(form) {\n        form.addEventListener('submit', function(event) {\n            let emailInput = form.querySelector('input[name=\"fields[email]\"]');\n            let emailValue = emailInput.value.toLowerCase().trim();\n\n            \/\/ Array of blocked domains\n            let blockedDomains = ['gmail.com', 'onet.pl', 'wp.pl', 'o2.pl', 'hotmail.com', 'interia.pl', 'tlen.pl', 'yahoo.com'];\n\n            \/\/ Extract the domain from the email address\n            let emailDomain = emailValue.split('@').pop();\n\n            \/\/ Check if the email domain is in the blocked list\n            if (blockedDomains.includes(emailDomain)) {\n                event.preventDefault(); \/\/ Prevent the form from submitting\n                isBlocked = true; \/\/ Set the flag to blocked\n\n                \/\/ Show the message for blocked domain\n                alert(\"Udost\u0119pnij firmowy adres e-mail.\");\n\n                \/\/ Reset the input field (optional)\n                emailInput.value = ''; \/\/ Clear the email field for correction\n            } else if (isBlocked) {\n                \/\/ If blocked previously, allow submission on valid email\n                isBlocked = false; \/\/ Reset the flag if the email is valid\n            }\n        });\n    });\n<\/script>\n\n<script>\n    function ml_webform_success_13868492() {\n        var $ = ml_jQuery || jQuery;\n        $('.ml-subscribe-form-13868492 .row-success').show();\n        $('.ml-subscribe-form-13868492 .row-form').hide();\n    }\n<\/script>\n\n<script src=\"https:\/\/groot.mailerlite.com\/js\/w\/webforms.min.js?v2d8fb22bb5b3677f161552cd9e774127\" type=\"text\/javascript\"><\/script>\n<script>\n    fetch(\"https:\/\/assets.mailerlite.com\/jsonp\/613364\/forms\/118126248838825457\/takel\")\n<\/script>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sztuczna inteligencja w kampaniach reklamowych<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Coca-Cola: Create Real Magic<\/strong><br>Du\u017ce marki, ju\u017c teraz wykorzystuj\u0105 AI w kampaniach reklamowych na r\u00f3\u017cne sposoby. Create Real Magic Coca-Coli to ci\u0105g dalszy wielokrotnie nagradzanej na festiwalach kampanii, kt\u00f3rej centralnym puntem by\u0142 spot, w ramach kt\u00f3rego znany na ca\u0142ym \u015bwiecie nap\u00f3j zosta\u0142 po\u0142\u0105czony z dzie\u0142ami sztuki. Butelka Coca-Coli przychodzi\u0142a z r\u0105k do r\u0105k r\u00f3\u017cnych postaci przedstawianych na obrazach, w muzeach z ca\u0142ego \u015bwiata.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wraz z rozwojem AI <a href=\"https:\/\/neonshake.pl\/blog\/linkedin-co-to-sprzedaz-wizerunek-marki\/\">marka<\/a> wpad\u0142a na pomys\u0142 rozwoju tego konceptu. W rezultacie powsta\u0142a innowacyjna aplikacja, wykorzystuj\u0105ca algorytmy AI, kt\u00f3ra pozwala\u0142a u\u017cytkownikom tworzy\u0107 w\u0142asne dzie\u0142a sztuki, na kt\u00f3rych znajdowa\u0142a si\u0119 kultowa butelka Coca-Coli. Co ciekawe, najlepsze projekty by\u0142y publikowane w mocno eksponowanych miejscach. Np. na Time Square. Da\u0142o to tw\u00f3rcom mo\u017cliwo\u015b\u0107 poczucia bycia cz\u0119\u015bci\u0105 \u015bwiata sztuki, co \u015bwietnie wpisuje si\u0119 w filozofi\u0119 marki.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heinz: A.I. Ketchup<\/strong><br>Spodoba\u0142a nas si\u0119 r\u00f3wnie\u017c kampania marki Heinz. W ramach niej zach\u0119cono ludzi do namalowania butelki ketchupu. Zaskakuj\u0105co, wi\u0119kszo\u015b\u0107 prac przedstawia\u0142a butelk\u0119 o charakterystycznym kszta\u0142cie w\u0142a\u015bciwym dla produkt\u00f3w Heinz. Efekty tej akcji zosta\u0142y ujawnione publicznie, rzucaj\u0105c \u015bwiat\u0142o na ogromn\u0105 \u015bwiadomo\u015b\u0107 marki w spo\u0142ecze\u0144stwie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W kolejnej fazie kampanii zaanga\u017cowano sztuczn\u0105 inteligencj\u0119, prosz\u0105c j\u0105 o przedstawienie swojej wizji ketchupu. Graficzne narz\u0119dzia AI wygenerowa\u0142y obrazy, na kt\u00f3rych dominowa\u0142y butelki ketchupu w stylu Heinz. Oczywi\u015bcie! Butelki by\u0142y w kszta\u0142cie butelek Heinza. Wi\u0119kszo\u015b\u0107 obraz\u00f3w ketchupu w sieci to s\u0105 obrazy ketchupu marki Heinz. Wykorzystanie sztucznej inteligencji s\u0142u\u017cy\u0142o ponownemu potwierdzeniu pozycji lidera i statusu &#8222;top of mind&#8221; w swojej kategorii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI w marketingu &#8211; bariery<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanii z udzia\u0142em sztucznej inteligencji w marketingu, nie obserwujemy zbyt wiele &#8211; bior\u0105c pod uwag\u0119 kampanie,&nbsp; w kt\u00f3rych AI by\u0142o elementem efektu ko\u0144cowego akcji. Za ten stan rzeczy odpowiadaj\u0105 trzy bariery: Halucynacje, Poufno\u015b\u0107 i Prawa autorskie, kt\u00f3rych na ten moment nie jeste\u015bmy w stanie przeskoczy\u0107.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Halucynacje AI<\/strong><br>Halucynacje AI to zjawisko, kt\u00f3re mo\u017ce wyst\u0119powa\u0107 g\u0142\u00f3wnie w modelach generatywnych AI, kt\u00f3re maj\u0105 zdolno\u015b\u0107 do generowania tekst\u00f3w np. ChatGPT, Gemini itd. Halucynacje te mog\u0105 polega\u0107 na wygenerowaniu tre\u015bci, kt\u00f3re wydaj\u0105 si\u0119 by\u0107 prawdziwe, ale w rzeczywisto\u015bci nie maj\u0105 zwi\u0105zku z \u017cadnymi prawdziwymi danymi wej\u015bciowymi dla modelu. Trzeba na nie szczeg\u00f3lnie uwa\u017ca\u0107 przy tworzeniu kontentu np. tekst\u00f3w pod SEO. Pojawiaj\u0105 si\u0119 b\u0142\u0119dy, rzeczy zmy\u015blone, nieprawdziwe.Trzeba uwa\u017ca\u0107, sprawdza\u0107 i na bie\u017c\u0105co poprawia\u0107.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Poufno\u015b\u0107<\/strong><br>Na ten moment jest&nbsp;bardzo ma\u0142y dost\u0119p do bezpiecznych, zamkni\u0119tych i prywatnych rozwi\u0105za\u0144 sztucznej inteligencji. Wszystkie boty GPT, kt\u00f3re mo\u017cemy stworzy\u0107 na Marketplace OpenAI, tworzymy dla siebie, ale s\u0105 one dost\u0119pne publicznie. Na tych danych, tak\u017ce jest trenowana <a href=\"https:\/\/neonshake.pl\/blog\/w-jaki-sposob-sztuczna-inteligencja-moze-zrewolucjonizowac-marketing\/\">sztuczna inteligencja<\/a>. Nie jeste\u015bmy, wi\u0119c w stanie wrzuca\u0107 tam danych wewn\u0119trznych, wra\u017cliwych, danych naszych klient\u00f3w czy innych os\u00f3b prywatnych. Ogranicza to w du\u017cej mierze u\u017cywanie tych narz\u0119dzi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Prawa autorskie w AI<\/strong><br>Kwestia praw autorskich w kontek\u015bcie sztucznej inteligencji jest wci\u0105\u017c do\u015b\u0107 skomplikowana i wci\u0105\u017c ewoluuj\u0105ca. Obecne prawa autorskie zosta\u0142y stworzone z my\u015bl\u0105 g\u0142\u00f3wnie o ludzkich autorach i ich dzie\u0142ach. Jeste\u015bmy zdania, \u017ce zawsze istnieje ryzyko, wypuszczenia kreacji, w kt\u00f3rej zosta\u0142a u\u017cyta grafika wygenerowana przez narz\u0119dzie AI.&nbsp; Jest mo\u017cliwo\u015b\u0107, \u017ce zg\u0142osi si\u0119 do nas jaki\u015b artysta, kt\u00f3ry poka\u017ce, \u017ce nasze dzie\u0142o czerpie z jego dzie\u0142a, wyka\u017ce to, \u017ce nasza praca jest w jaki\u015b spos\u00f3b kreatywnym plagiatem. W zwi\u0105zku z tym nara\u017camy si\u0119 na pewne perturbacje prawne. Oczywi\u015bcie, powoli wprowadzane s\u0105 rozwi\u0105zania, kt\u00f3re maj\u0105 na celu zmniejszenie takiego ryzyka. Jest wci\u0105\u017c bardzo p\u0142ynna materia, przez co wiele firm waha si\u0119 czy faktycznie w t\u0119 bran\u017c\u0119 wchodzi\u0107.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mimo, istniej\u0105cych barier warto pr\u00f3bowa\u0107 i powoli uczy\u0107 si\u0119 dost\u0119pnych nam ju\u017c narz\u0119dzi, nawet w ich wersji demo. Jest to w tych czasach konieczne, by rozwija\u0107 firm\u0119 i nie zatrzyma\u0107 si\u0119 w miejscu, gdy technologia tak p\u0119dzi do przodu. Warto przygotowa\u0107 si\u0119 na regularne testowanie r\u00f3\u017cnych dost\u0119pnych narz\u0119dzi AI. Polecamy, u\u0142o\u017cenie ca\u0142ego procesu wdro\u017cenia narz\u0119dzia AI do firmy i zaplanowanie spotka\u0144, podczas kt\u00f3rych omawiane b\u0119d\u0105 wszystkie zagadnienia zwi\u0105zane z testowaniem i wdra\u017caniem nowych narz\u0119dzi. Przede wszystkim nale\u017cy uzbroi\u0107 si\u0119 w cierpliwo\u015b\u0107 i by\u0107 otwartym na nowo\u015bci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u015bli temat Ci\u0119 zainteresowa\u0142, zach\u0119camy do ods\u0142uchania odcinka naszego podcastu.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AI w marketingu - co oferuje rynek w 2024?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4jfE7DT9T5g?list=PLhgjviGM8ee2pQoZFsGMxhhBeHNUzKS6o\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Praktyczne wykorzystanie AI w marketingu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Teoria za nami. Czas na praktyk\u0119. Jak faktycznie mo\u017cemy u\u017cywa\u0107 sztucznej inteligencji w poszczeg\u00f3lnych dzia\u0142ach marketingu?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wykorzystanie narz\u0119dzi AI przy tworzeniu strategii marki<\/strong><br>Narz\u0119dzia AI mog\u0105 znacznie usprawni\u0107 prace nad konceptem strategicznym i kreatywnym. Sztuczna inteligencja mo\u017ce pom\u00f3c nam nabra\u0107 rozp\u0119du z pierwszym rozeznaniem w temacie i da\u0107 szans\u0119 na na nakierowanie nas na dane odpowiednie tory my\u015blowe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Narz\u0119dzia te, \u015bwietnie wespr\u0105 stratega w momencie stawiania hipotez do zweryfikowania. Mo\u017cna poprosi\u0107 o postawienie kilku-kilkunastu hipotez. Cz\u0119\u015b\u0107 z nich b\u0119dzie bezu\u017cyteczna. Natomiast druga cz\u0119\u015b\u0107 mo\u017ce otworzy\u0107 drzwi do dalszych, g\u0142\u0119bszych poszukiwa\u0144.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Narz\u0119dzia, kt\u00f3re nam w tym pomagaj\u0105 to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Perplexity AI &#8211; poszukiwanie informacji i insigt\u00f3w w zaw\u0119\u017conych bazach danych<\/li>\n\n\n\n<li>Gemini, Chatboty GPT &#8211; standardowe poszukiwanie insight\u00f3w<\/li>\n\n\n\n<li>Adaily &#8211; poszukiwanie benchamark\u00f3w<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Narz\u0119dzia te opisujemy szerzej w naszym raporcie o sztucznej inteligencji. Ju\u017c teraz mo\u017cesz zapisa\u0107 si\u0119 do preorderu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wykorzystanie narz\u0119dzi AI w copywritingu<\/strong><br>Bardzo cz\u0119sto AI wykorzystuje si\u0119 w copywritingu. Podobnie, jak w przypadku procesu strategicznego, sztuczna inteligencja pomo\u017ce nam, podczas blokady my\u015blowej. Narz\u0119dzia sztucznej inteligencji mog\u0105 delikatnie popchn\u0105\u0107 nas w konkretnym kierunku.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do tego typu pracy sprawdz\u0105 si\u0119 narz\u0119dzia takie, jak:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gemini<\/li>\n\n\n\n<li>Chatboty GPT<\/li>\n\n\n\n<li>Jasper AI<\/li>\n\n\n\n<li>Writesonic&nbsp;<\/li>\n\n\n\n<li>Copy AI<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wykorzystanie narz\u0119dzi AI w projektowaniu grafik<\/strong><br>Narz\u0119dzia AI generuj\u0105ce grafiki mog\u0105 nam pom\u00f3c na r\u00f3\u017cne sposoby. Wygenerowane obrazy b\u0105d\u017a ich elementy mo\u017cemy u\u017cy\u0107 w kampaniach, b\u0105d\u017a te\u017c na pocz\u0105tkowym etapie ich projektowana &#8211; tworz\u0105c np. storyboardy.&nbsp; Narz\u0119dzia te \u015bwietnie sprawdz\u0105 si\u0119 do wizualizacji pomys\u0142\u00f3w. W ten spos\u00f3b u\u0142atwiamy sobie prac\u0119 czy te\u017c pokazujemy pogl\u0105dowy widok na projekt klientowi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Narz\u0119dzia graficzne AI, kt\u00f3re mieli\u015bmy okazje testowa\u0107 to m.in.:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Midjourney&nbsp;<\/li>\n\n\n\n<li>DALLE<\/li>\n\n\n\n<li>Ideogram<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ponadto AI jest podpinane do ju\u017c od dawna istniej\u0105cych program\u00f3w i narz\u0119dzi graficznych, daj\u0105c dodatkowe mo\u017cliwo\u015bci do program\u00f3w, kt\u00f3re wcze\u015bniej nie mia\u0142y takich funkcji. Te narz\u0119dzia to m.in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Canva<\/li>\n\n\n\n<li><a href=\"https:\/\/neonshake.pl\/blog\/adobe-firefly-nowym-narzedzie-do-tworzenia-grafiki-z-wykorzystaniem-ai\/\">Adobe<\/a> <a href=\"https:\/\/neonshake.pl\/blog\/adobe-firefly-nowym-narzedzie-do-tworzenia-grafiki-z-wykorzystaniem-ai\/\">FireFly<\/a><\/li>\n\n\n\n<li>Figma<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wykorzystanie narz\u0119dzi AI w namingu i brandingu<\/strong><br>Sztuczna inteligencja mo\u017ce by\u0107 r\u00f3wnie\u017c pomocna w obszarze namingu. Przyda si\u0119 szczeg\u00f3lnie w trakcie poszukiwa\u0144 abstrakcyjnej nazwy, bez konkretnego znaczenia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI w brandingu wykorzystuje si\u0119 najcz\u0119\u015bciej na starcie do tworzenia szybkich propozycji, kt\u00f3re mog\u0105 by\u0107 inspiracj\u0105 pokazuj\u0105c\u0105, w kt\u00f3rym kierunku zmierzamy albo kiedy ma\u0142e lub \u015brednie biznesy nie chc\u0105 wchodzi\u0107 w ten d\u0142ugi czasoch\u0142onny proces brandingu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W przypadku brandingu, AI wykorzystuje si\u0119 najcz\u0119\u015bciej na starcie, do tworzenia szybkich propozycji pokazuj\u0105cych, w kt\u00f3rym kierunku zmierzamy, jest to du\u017ca oszcz\u0119dno\u015b\u0107 czasu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Narz\u0119dzia, kt\u00f3re pozwalaj\u0105 na stworzenie propozycji np. logotyp\u00f3w, nazw, ale nie tylko:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Looka<\/li>\n\n\n\n<li>Namix<\/li>\n\n\n\n<li>Fiver<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wykorzystanie narz\u0119dzi AI w tworzeniu video<\/strong><br>Sztuczna inteligencja w dziedzinie film\u00f3w video pozwala na np. generowanie sztucznych element\u00f3w na ekranie, edytowanie ruchu ust w rozmowach w innym j\u0119zyku. Mo\u017cna dzi\u0119ki niej generowa\u0107 animacje i filmy i dodawa\u0107 do nich lipsync. Rewolucja w dziedzinie video nie jest jeszcze tak szeroko dost\u0119pna, ale nied\u0142ugo dzi\u0119ki pracom nad Sor\u0105 od OpenAI b\u0119dzie mo\u017cna tworzy\u0107 filmy, kt\u00f3re ci\u0119\u017cko b\u0119dzie nam rozr\u00f3\u017cni\u0107 od prawdziwych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Narz\u0119dzia do tworzenia video, przy u\u017cyciu AI to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PIKA&nbsp;<\/li>\n\n\n\n<li>Runway AI<\/li>\n\n\n\n<li>SORA (narz\u0119dzie b\u0119dzie dost\u0119pne wkr\u00f3tce)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wykorzystanie narz\u0119dzi AI w projektowaniu interfejs\u00f3w<\/strong><br>W przeci\u0105gu ostatnich lat nast\u0105pi\u0142 du\u017cy post\u0119p na rynku narz\u0119dzi do projektowania interfejs\u00f3w. Bardzo mocno r\u00f3s\u0142 trend low-code i no-code. Trend low-code i no-code co umo\u017cliwia szybkie tworzenie stron bez konieczno\u015bci g\u0142\u0119bokiej wiedzy programistycznej. Mo\u017cna odnie\u015b\u0107 wra\u017cenie, \u017ce wi\u0119kszo\u015b\u0107 program\u00f3w wspieranych przez AI tj. Wix, Framer stanowi\u0105 edytory r\u0119czne, gdzie sztuczn\u0105 inteligencje wykorzystujemy przy edycji tekstu, u\u0142o\u017cenia tre\u015bci. Natomiast najbardziej zaawansowanym programem AI, kt\u00f3ry generuj\u0119 pe\u0142nowymiarow\u0105 stron\u0119 jest na ten moment Dora AI, kt\u00f3rej dost\u0119pno\u015b\u0107 jest dosy\u0107 \u015bwie\u017ca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Podsumowanie<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rynek oferuje wiele mo\u017cliwo\u015bci i jest bardzo dynamiczny. W dzisiejszym \u015brodowisku biznesowym nie ma innej drogi ni\u017c otwarto\u015b\u0107 na to co oferuje. Zach\u0119camy do testowania i wprowadzania narz\u0119dzi AI do firm,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamiczny rozw\u00f3j narz\u0119dzi wspieranych przez sztuczn\u0105 inteligencj\u0119 znacz\u0105co wp\u0142ywa na bran\u017c\u0119 marketingu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oczywi\u015bcie, bran\u017ca ta stawia przed nami wyzwania. Pojawiaj\u0105ce si\u0119 halucynacje AI, kwestie poufno\u015bci danych oraz zagadnienia praw autorskich wymagaj\u0105 ostro\u017cnego podej\u015bcia i ci\u0105g\u0142ego monitorowania. Jednak\u017ce, mimo tych wyzwa\u0144, korzy\u015bci p\u0142yn\u0105ce z wykorzystania narz\u0119dzi AI w r\u00f3\u017cnych obszarach marketingu s\u0105 niezaprzeczalne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Narz\u0119dzia AI znajduj\u0105 zastosowanie nie tylko w copywritingu, ale i w tworzeniu strategii projektowaniu grafik, brandingu, produkcji video czy projektowaniu interfejs\u00f3w. Ich wszechstronno\u015b\u0107 i mo\u017cliwo\u015b\u0107 dostosowania do r\u00f3\u017cnych potrzeb sprawiaj\u0105, \u017ce staj\u0105 si\u0119 nieocenionym wsparciem dla marketer\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podsumowuj\u0105c, aby utrzyma\u0107 przewag\u0119 konkurencyjn\u0105 w dynamicznym \u015bwiecie marketingu, warto eksplorowa\u0107 mo\u017cliwo\u015bci, jakie oferuje AI. Otwarto\u015b\u0107 na innowacje i ci\u0105g\u0142e poszukiwanie efektywnych narz\u0119dzi mo\u017ce przynie\u015b\u0107 znacz\u0105ce korzy\u015bci dla rozwoju firmy oraz zwi\u0119kszy\u0107 efektywno\u015bci dzia\u0142a\u0144 marketingowych.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jakie s\u0105 g\u0142\u00f3wne wyzwania zwi\u0105zane z wykorzystaniem sztucznej inteligencji w marketingu?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Odpowied\u017a:<\/em> G\u0142\u00f3wne wyzwania zwi\u0105zane z wykorzystaniem sztucznej inteligencji w marketingu obejmuj\u0105 pojawianie si\u0119 halucynacji AI, czyli generowanie nieprawdziwych informacji przez algorytmy, kwestie poufno\u015bci danych, kt\u00f3re mog\u0105 by\u0107 zagro\u017cone w przypadku korzystania z publicznie dost\u0119pnych narz\u0119dzi AI, oraz zagadnienia praw autorskich, kt\u00f3re wymagaj\u0105 ci\u0105g\u0142ego monitorowania i dostosowywania si\u0119 do zmieniaj\u0105cego si\u0119 prawa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jakie s\u0105 praktyczne zastosowania sztucznej inteligencji w r\u00f3\u017cnych obszarach marketingu?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Odpowied\u017a: <\/em>Sztuczna inteligencja znajduje praktyczne zastosowanie w wielu obszarach marketingu, takich jak tworzenie strategii marki, copywriting, projektowanie grafik, <a href=\"https:\/\/neonshake.pl\/blog\/branding-rebranding-przewodnik\/\">branding<\/a>, produkcja video oraz projektowanie interfejs\u00f3w. Narz\u0119dzia AI mog\u0105 by\u0107 wykorzystywane do analizy danych, generowania tre\u015bci, personalizacji do\u015bwiadcze\u0144 u\u017cytkownik\u00f3w, automatyzacji proces\u00f3w marketingowych oraz optymalizacji dzia\u0142a\u0144 reklamowych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jakie s\u0105 perspektywy rozwoju sztucznej inteligencji w marketingu w najbli\u017cszej przysz\u0142o\u015bci?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Odpowied\u017a: <\/em>Perspektywy rozwoju sztucznej inteligencji w marketingu w najbli\u017cszej przysz\u0142o\u015bci s\u0105 bardzo obiecuj\u0105ce. Oczekuje si\u0119 dalszego wzrostu dost\u0119pno\u015bci narz\u0119dzi AI oraz ich funkcjonalno\u015bci, co umo\u017cliwi jeszcze bardziej zaawansowane i skuteczne wykorzystanie sztucznej inteligencji w marketingu. Ponadto, rozw\u00f3j technologii AI mo\u017ce przynie\u015b\u0107 nowe innowacyjne rozwi\u0105zania, kt\u00f3re pozwol\u0105 marketerom jeszcze lepiej dostosowa\u0107 si\u0119 do zmieniaj\u0105cych si\u0119 potrzeb i oczekiwa\u0144 klient\u00f3w.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Od co najmniej roku mo\u017cemy zaobserwowa\u0107 ogromne zainteresowanie tematem sztucznej inteligencji.&nbsp; Jest ona postrzegana ju\u017c nie tylko jako ciekawostka, ale jako narz\u0119dzie, kt\u00f3re ju\u017c teraz rewolucjonizuje wiele bran\u017c i daje ogromne mo\u017cliwo\u015bci. Cho\u0107 obecnie technologia ta nie jest jeszcze doskona\u0142a \u2013 co zrozumia\u0142e, bo jest stosunkowo nowa \u2013 to obserwujemy jej szybki rozw\u00f3j. 2024 jest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[95],"tags":[],"class_list":["post-2883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"acf":[],"lang":"pl","translations":{"pl":2883,"en":2888},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/posts\/2883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/comments?post=2883"}],"version-history":[{"count":16,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/posts\/2883\/revisions"}],"predecessor-version":[{"id":4610,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/posts\/2883\/revisions\/4610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/media\/2890"}],"wp:attachment":[{"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/media?parent=2883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/categories?post=2883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/tags?post=2883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}