{"id":2473,"date":"2024-02-06T17:58:29","date_gmt":"2024-02-06T16:58:29","guid":{"rendered":"https:\/\/neonshake.pl\/blog\/?p=2473"},"modified":"2025-06-04T12:00:19","modified_gmt":"2025-06-04T10:00:19","slug":"trends-in-2023-and-predictions-for-2024-in-social-media-marketing","status":"publish","type":"post","link":"https:\/\/neonshake.pl\/blog\/en\/trends-in-2023-and-predictions-for-2024-in-social-media-marketing\/","title":{"rendered":"Trends in 2023 and predictions for 2024 in Social Media Marketing"},"content":{"rendered":"\n<p>In today&#8217;s fast-paced world, social media marketing is constantly evolving, offering marketers new challenges and opportunities.<\/p>\n\n\n\n<p>The year 2023 was full of intense changes in this area, prompting us to consider what trends will dominate in 2024. In this article, we will look at key aspects that may shape the social media picture in the coming year, analyzing new tools, strategies and changing user preferences.<\/p>\n\n\n\n<style type=\"text\/css\">\n    @import url(\"https:\/\/assets.mlcdn.com\/fonts.css?version=1697630\");\n<\/style>\n<style type=\"text\/css\">\n    \/* LOADER *\/\n    #mlb2-12383577 h4+p a{\n        color: inherit !important;\n    }\n    .ml-form-embedSubmitLoad {\n        display: inline-block;\n        width: 20px;\n        height: 20px;\n    }\n\n    .g-recaptcha {\n        transform: scale(1);\n        -webkit-transform: scale(1);\n        transform-origin: 0 0;\n        -webkit-transform-origin: 0 0;\n        height: ;\n    }\n\n    .sr-only {\n        position: absolute;\n        width: 1px;\n        height: 1px;\n        padding: 0;\n        margin: -1px;\n        overflow: hidden;\n        clip: rect(0, 0, 0, 0);\n        border: 0;\n    }\n\n    .ml-form-embedSubmitLoad:after {\n        content: \" \";\n        display: block;\n        width: 11px;\n        height: 11px;\n        margin: 1px;\n        border-radius: 50%;\n        border: 4px solid #fff;\n        border-color: #ffffff #ffffff #ffffff transparent;\n        animation: ml-form-embedSubmitLoad 1.2s linear infinite;\n    }\n\n    @keyframes ml-form-embedSubmitLoad {\n        0% {\n            transform: rotate(0deg);\n        }\n\n        100% {\n            transform: rotate(360deg);\n        }\n    }\n\n    #mlb2-12383577.ml-form-embedContainer {\n        box-sizing: border-box;\n        display: table;\n        margin: 0 auto;\n        position: static;\n        width: 100% !important;\n        margin-bottom: 30px;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer h4,\n    #mlb2-12383577.ml-form-embedContainer p,\n    #mlb2-12383577.ml-form-embedContainer span,\n    #mlb2-12383577.ml-form-embedContainer button {\n        text-transform: none !important;\n        letter-spacing: normal !important;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper {\n        background-color: #12185f;\n\n        border-width: 0px;\n        border-color: transparent;\n        border-radius: 0px;\n        border-style: solid;\n        box-sizing: border-box;\n        display: inline-block !important;\n        margin: 0;\n        padding: 0;\n        position: relative;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper.embedPopup,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper.embedDefault {\n        width: 800px;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper.embedForm {\n        max-width: 800px;\n        width: 100%;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-align-left {\n        text-align: left;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-align-center {\n        text-align: center;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-align-default {\n        display: table-cell !important;\n        vertical-align: middle !important;\n        text-align: center !important;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-align-right {\n        text-align: right;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedHeader img {\n        border-top-left-radius: 0px;\n        border-top-right-radius: 0px;\n        height: auto;\n        margin: 0 auto !important;\n        max-width: 100%;\n        width: undefinedpx;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody {\n        padding: 20px 20px 0;\n    }\n@media(min-width: 768px){\n@media(min-width: 768px){\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody {\n        padding: 44px 34px 0;\n    }\n}\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody.ml-form-embedBodyHorizontal {\n        padding-bottom: 0;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent {\n        text-align: left;\n        margin: 0 0 20px 0;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent h4,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent h4 {\n        color: #ffffff;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 30px;\n        font-weight: 400;\n        margin: 0 0 10px 0;\n        text-align: left;\n        word-break: break-word;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p {\n        color: #ffffff;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px;\n        font-weight: 400;\n        line-height: 20px;\n        margin: 0 0 10px 0;\n        text-align: left;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ul,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ol,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ul,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ol {\n        color: #ffffff;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ol ol,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ol ol {\n        list-style-type: lower-alpha;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ol ol ol,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ol ol ol {\n        list-style-type: lower-roman;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p a,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p a {\n        color: #ffffff;\n        text-decoration: underline;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-block-form .ml-field-group {\n        text-align: left !important;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-block-form .ml-field-group label {\n        margin-bottom: 5px;\n        color: #333333;\n        font-size: 14px;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-weight: bold;\n        font-style: normal;\n        text-decoration: none;\n        ;\n        display: inline-block;\n        line-height: 20px;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p:last-child,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p:last-child {\n        margin: 0;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody form {\n        margin: 0;\n        width: 100%;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-formContent,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow {\n        margin: 0 0 20px 0;\n        width: 100%;\n    }\n\n@media(min-width: 768px){\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-formContent,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow {\n        margin: 0 0 32px 0;\n        width: 100%;\n    }\n}\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow {\n        float: left;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-formContent.horozintalForm {\n        margin: 0;\n        padding: 0 0 20px 0;\n        width: 100%;\n        height: auto;\n        float: left;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow {\n        margin: 0 0 10px 0;\n        width: 100%;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow.ml-last-item {\n        margin: 0;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow.ml-formfieldHorizintal {\n        margin: 0;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input {\n        background-color: #12185f !important;\n        color: #ffffff !important;\n        border-color: #ffffff;\n        border-radius: 0px !important;\n        border-style: solid !important;\n        border-width: 2px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        height: auto;\n        line-height: 21px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        margin-left: 0;\n        margin-right: 0;\n        padding: 10px 10px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n        text-align: Center;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::-webkit-input-placeholder,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input::-webkit-input-placeholder {\n        color: #ffffff;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::-moz-placeholder,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input::-moz-placeholder {\n        color: #ffffff;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input:-ms-input-placeholder,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input:-ms-input-placeholder {\n        color: #ffffff;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input:-moz-placeholder,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input:-moz-placeholder {\n        color: #ffffff;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow textarea,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow textarea {\n        background-color: #12185f !important;\n        color: #ffffff !important;\n        border-color: #ffffff;\n        border-radius: 0px !important;\n        border-style: solid !important;\n        border-width: 2px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        height: auto;\n        line-height: 21px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 10px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        border-color: #ffffff !important;\n        background-color: #12185f !important;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input.custom-control-input[type=\"checkbox\"] {\n        box-sizing: border-box;\n        padding: 0;\n        position: absolute;\n        z-index: -1;\n        opacity: 0;\n        margin-top: 5px;\n        margin-left: -1.5rem;\n        overflow: visible;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        border-radius: 4px !important;\n    }\n\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=checkbox]:checked~.label-description::after,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox input[type=checkbox]:checked~.label-description::after,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input:checked~.custom-control-label::after,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input:checked~.custom-control-label::after,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox input[type=checkbox]:checked~.label-description::after {\n        background-image: url(\"data:image\/svg+xml,%3csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 8 8'%3e%3cpath fill='%23fff' d='M6.564.75l-3.59 3.612-1.538-1.55L0 4.26 2.974 7.25 8 2.193z'\/%3e%3c\/svg%3e\");\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::after,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::after {\n        background-image: url(\"data:image\/svg+xml,%3csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='-4 -4 8 8'%3e%3ccircle r='3' fill='%23fff'\/%3e%3c\/svg%3e\");\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input:checked~.custom-control-label::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input:checked~.custom-control-label::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input:checked~.custom-control-label::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox input[type=checkbox]:checked~.label-description::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox input[type=checkbox]:checked~.label-description::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=checkbox]:checked~.label-description::before {\n        border-color: #000000 !important;\n        background-color: #000000 !important;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::after,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::after,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::after,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::after {\n        top: 2px;\n        box-sizing: border-box;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        top: 0px !important;\n        box-sizing: border-box !important;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        top: 0px !important;\n        box-sizing: border-box !important;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after {\n        top: 0px !important;\n        box-sizing: border-box !important;\n        position: absolute;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before {\n        top: 0px !important;\n        box-sizing: border-box !important;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::before {\n        position: absolute;\n        top: 4px;\n        left: -1.5rem;\n        display: block;\n        width: 16px;\n        height: 16px;\n        pointer-events: none;\n        content: \"\";\n        background-color: #ffffff;\n        border: #adb5bd solid 1px;\n        border-radius: 50%;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::after {\n        position: absolute;\n        top: 2px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        position: absolute;\n        top: 4px;\n        left: -1.5rem;\n        display: block;\n        width: 16px;\n        height: 16px;\n        pointer-events: none;\n        content: \"\";\n        background-color: #ffffff;\n        border: #adb5bd solid 1px;\n        border-radius: 50%;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after {\n        position: absolute;\n        top: 0px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        position: absolute;\n        top: 0px !important;\n        left: -1.5rem;\n        display: block;\n        width: 1rem;\n        height: 1rem;\n        content: \"\";\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-radio .custom-control-label::after {\n        background: no-repeat 50%\/50% 50%;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-checkbox .custom-control-label::after,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        background: no-repeat 50%\/50% 50%;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-control,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-control {\n        position: relative;\n        display: block;\n        min-height: 1.5rem;\n        padding-left: 1.5rem;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input {\n        position: absolute;\n        z-index: -1;\n        opacity: 0;\n        box-sizing: border-box;\n        padding: 0;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label {\n        color: #000000;\n        font-size: 12px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        line-height: 22px;\n        margin-bottom: 0;\n        position: relative;\n        vertical-align: top;\n        font-style: normal;\n        font-weight: 700;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-select,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-select {\n        background-color: #12185f !important;\n        color: #ffffff !important;\n        border-color: #ffffff;\n        border-radius: 0px !important;\n        border-style: solid !important;\n        border-width: 2px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        line-height: 20px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 28px 10px 12px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n        height: auto;\n        display: inline-block;\n        vertical-align: middle;\n        background: url('https:\/\/assets.mlcdn.com\/ml\/images\/default\/dropdown.svg') no-repeat right .75rem center\/8px 10px;\n        -webkit-appearance: none;\n        -moz-appearance: none;\n        appearance: none;\n    }\n\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow {\n        height: auto;\n        width: 100%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal {\n        width: 70%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal {\n        width: 30%;\n        float: left;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal.labelsOn {\n        padding-top: 25px;\n    }\n\n    .ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields {\n        box-sizing: border-box;\n        float: left;\n        padding-right: 10px;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input {\n        background-color: #12185f;\n        color: #ffffff;\n        border-color: #ffffff;\n        border-radius: 0px;\n        border-style: solid;\n        border-width: 2px;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px;\n        line-height: 20px;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 10px;\n        width: 100%;\n        box-sizing: border-box;\n        overflow-y: initial;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button {\n        background-color: #ff007a !important;\n        border-color: #ff007a;\n        border-style: solid;\n        border-width: 2px;\n        border-radius: 0px;\n        box-shadow: none;\n        color: #ffffff !important;\n        cursor: pointer;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        font-weight: 700;\n        line-height: 20px;\n        margin: 0 !important;\n        padding: 10px !important;\n        width: 100%;\n        height: auto;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button:hover {\n        background-color: #ff007a !important;\n        border-color: #ff007a !important;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=\"checkbox\"] {\n        box-sizing: border-box;\n        padding: 0;\n        position: absolute;\n        z-index: -1;\n        opacity: 0;\n        margin-top: 5px;\n        margin-left: -1.5rem;\n        overflow: visible;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description {\n        color: #ffffff;\n        display: block;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 12px;\n        text-align: left;\n        margin-bottom: 0;\n        position: relative;\n        vertical-align: top;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label {\n        font-weight: normal;\n        margin: 0;\n        padding: 0;\n        position: relative;\n        display: block;\n        min-height: 24px;\n        padding-left: 24px;\n\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label a {\n        color: #ffffff;\n        text-decoration: underline;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p {\n        color: #ffffff !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif !important;\n        font-size: 12px !important;\n        font-weight: normal !important;\n        line-height: 18px !important;\n        padding: 0 !important;\n        margin: 0 5px 0 0 !important;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p:last-child {\n        margin: 0;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit {\n        margin: 0 0 20px 0;\n        float: left;\n        width: 100%;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button {\n        background-color: #ff007a !important;\n        border: none !important;\n        border-radius: 0px !important;\n        box-shadow: none !important;\n        color: #ffffff !important;\n        cursor: pointer;\n        font-family: Quicksand, Arial, Helvetica, sans-serif !important;\n        font-size: 14px !important;\n        font-weight: 700 !important;\n        line-height: 21px !important;\n        height: auto;\n        padding: 10px 44px !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button.loading {\n        display: none;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button:hover {\n        background-color: #ff007a !important;\n    }\n\n    .ml-subscribe-close {\n        width: 30px;\n        height: 30px;\n        background: url('https:\/\/assets.mlcdn.com\/ml\/images\/default\/modal_close.png') no-repeat;\n        background-size: 30px;\n        cursor: pointer;\n        margin-top: -10px;\n        margin-right: -10px;\n        position: absolute;\n        top: 0;\n        right: 0;\n    }\n\n    .ml-error input,\n    .ml-error textarea,\n    .ml-error select {\n        border-color: red !important;\n    }\n\n    .ml-error .custom-checkbox-radio-list {\n        border: 1px solid red !important;\n        border-radius: 0px;\n        padding: 10px;\n    }\n\n    .ml-error .label-description,\n    .ml-error .label-description p,\n    .ml-error .label-description p a,\n    .ml-error label:first-child {\n        color: #ff0000 !important;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p:first-letter {\n        color: #ff0000 !important;\n    }\n\n    @media only screen and (max-width: 800px) {\n\n        .ml-form-embedWrapper.embedDefault,\n        .ml-form-embedWrapper.embedPopup {\n            width: 100% !important;\n        }\n\n        .ml-form-formContent.horozintalForm {\n            float: left !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow {\n            height: auto !important;\n            width: 100% !important;\n            float: left !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal {\n            width: 100% !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal>div {\n            padding-right: 0px !important;\n            padding-bottom: 10px;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-button-horizontal {\n            width: 100% !important;\n        }\n\n        .ml-form-formContent.horozintalForm .ml-button-horizontal.labelsOn {\n            padding-top: 0px !important;\n        }\n\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper {\n        background-color: #fff;\n        color: #12185F;\n        border: 1.5px solid #12185F;\n    }\n\n    @media(min-width: 768px) {\n        body #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper {\n            padding-bottom: 44px !important;\n        }\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description p {\n        font-family: quicksand, sans-serif !important;\n        font-weight: 400 !important;\n        font-size: 13px !important;\n        line-height: 1.5 !important;\n        color: #12185F !important;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p {\n        color: #12185F;\n        font-family: Quicksand !important;\n        font-size: 18px !important;\n        font-style: normal;\n        line-height: 30px;\n        font-weight: 400;\n        line-height: 30px !important;\n        margin: 0 0 10px 0;\n        text-align: left;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent h4,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent h4 {\n        color: #FF007A;\n        font-family: Quicksand;\n        font-size: 30px;\n        font-weight: 700;\n        margin: 0 0 10px 0;\n        text-align: left;\n        word-break: break-word;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input {\n        background-color: #fff !important;\n        color: #12185F !important;\n        border-color: #12185F;\n        border-radius: 0px !important;\n        border-style: solid !important;\n        border-width: 2px !important;\n        font-family: Quicksand, Arial, Helvetica, sans-serif !important;\n        font-size: 16px !important;\n        height: auto;\n        font-weight: 700;\n        line-height: 21px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        margin-left: 0;\n        margin-right: 0;\n        padding: 10px 10px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::placeholder {\n        color: #12185F;\n        opacity: 1;\n        \/* Firefox *\/\n    }\n\n    @media(min-width: 768px) {\n\n        body #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent,\n        body #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent {\n            text-align: left;\n            margin: 0 0 40px 0;\n        }\n    }\n\n    body #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit {\n        display: Flex;\n        justify-content: center;\n        align-items: center;\n        margin: 0 auto;\n        float: none;\n    }\n\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before,\n    #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        border-color: #12185f !important;\n        background-color: #ffffff !important;\n        border-radius: 0;\n    }\n\n    .showPopupMore {\n        font-weight: 700;\n        color: #12185f !important;\n    }\n\n    .showPopupMore.hide {\n        display: none;\n    }\n\n    .popupMore {\n        display: none;\n    }\n\n    .popupMore.show {\n        display: inline;\n    }\n\n    .ml-form-successContent {\n        display: Flex;\n        flex-direction: column;\n        gap: 25px;\n    }\n\n    .ml-form-successContent,\n    .ml-form-successContent>* {\n        text-align: center !important;\n\n    }\n\n    .ml-form-successContent img {\n        margin: 0 auto;\n    }\n\n    .ml-form-successContent p {\n        font-family: Quicksand !important;\n        font-weight: 500 !important;\n        max-width: 556px;\n        margin: 0 auto !important;\n    }\n\n    .popupMore a {\n        color: #12185f !important;\n    }\n\n    body #mlb2-12383577.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        border-radius: 0 !important;\n    }\n<\/style>\n\n    <div id=\"mlb2-12383577\" class=\"ml-form-embedContainer standard-form ml-subscribe-form ml-subscribe-form-12383577\">\n      <div class=\"ml-form-align-center \">\n        <div class=\"ml-form-embedWrapper embedForm\">\n\n\n\n\n          <div class=\"ml-form-embedBody ml-form-embedBodyDefault row-form\">\n\n            <div class=\"ml-form-embedContent\" style=\" \">\n\n                <h4>Download the SoMe Booster report<\/h4>\n                <p><strong>To get access, just leave us your name and email address.<\/strong><br> We will send you our report to the given e-mail address. It will help you learn how to make better use of social media in 2024.<\/p>\n\n            <\/div>\n\n            <form class=\"ml-block-form\"\n                    action=\"https:\/\/assets.mailerlite.com\/jsonp\/613364\/forms\/113176201300805481\/subscribe\" data-code=\"\"\n                    method=\"post\" target=\"_blank\">\n                    <div class=\"ml-form-formContent\">\n                        <div class=\"ml-form-fieldRow \">\n                            <div class=\"ml-field-group ml-field-name\">\n                                <input aria-label=\"name\" type=\"text\" class=\"form-control\" data-inputmask=\"\"\n                                    name=\"fields[name]\" placeholder=\"NAME\" autocomplete=\"given-name\">\n                            <\/div>\n                        <\/div>\n                        <div class=\"ml-form-fieldRow ml-last-item\">\n                            <div class=\"ml-field-group ml-field-email ml-validate-email ml-validate-required\">\n                                <input aria-label=\"email\" aria-required=\"true\" type=\"email\" class=\"form-control\"\n                                    data-inputmask=\"\" name=\"fields[email]\" placeholder=\"COMPANY E-MAIL\" autocomplete=\"email\">\n                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"ml-form-checkboxRow ml-validate-required\">\n                        <label class=\"checkbox\">\n                            <input type=\"checkbox\">\n                            <div class=\"label-description\">\n                                <p>We consent to the processing of my personal data in the form of name and email address provided in the application form,\u00a0for the purpose of sending me commercial and marketing&#8230;\n                                    <a href=\"#\" class=\"showPopupMore\">MORE<\/a><span class=\"popupMore\">information regarding products and services offered by Neon Shake Sp. z o.o. through the Newsletter service, in accordance with the European Regulation on the Protection of Personal Data of April 27, 2016 and the Act of July 18, 2002 on the provision of electronic services (i.e. DZ.U. of 2020, item 344). I am aware that my consent may be revoked at any time. You can find information about the regulations of using the Newsletter service (<a href=\"https:\/\/neonshake.pl\/en\/zasady-korzystania-z-uslugi-newsletter\/\" target=\"_blank\" rel=\"noopener\">HERE<\/a>)<\/span>\n                                <\/p>\n                            <\/div>\n                        <\/label>\n\n                    <\/div>\n\n                    <input type=\"hidden\" name=\"ml-submit\" value=\"1\">\n\n                    <div class=\"ml-form-embedSubmit\">\n\n                        <button type=\"submit\" class=\"primary\">I WANT THE SOME BOOSTER REPORT<\/button>\n\n                        <button disabled=\"disabled\" style=\"display: none;\" type=\"button\" class=\"loading\">\n                            <div class=\"ml-form-embedSubmitLoad\"><\/div>\n                            <span class=\"sr-only\">Loading&#8230;<\/span>\n                        <\/button>\n                    <\/div>\n\n\n                    <input type=\"hidden\" name=\"anticsrf\" value=\"true\">\n                <\/form>\n            <\/div>\n\n            <div class=\"ml-form-successBody row-success\" style=\"display: none\">\n\n                <div class=\"ml-form-successContent\">\n                    <img decoding=\"async\" src=\"https:\/\/neonshake.pl\/blog\/blog\/wp-content\/uploads\/2024\/01\/hand-peace-victory-two-fingers.svg\" alt=\"\"\n                        style=\"width:47px\">\n\n                    <h4>Thank you for filling up the form!<\/h4>\n\n                    <p>You will receive an email with the SoMe Booster Report soon.<br>We hope that it will be a valuable help in the marketing activities you conduct..<\/p>\n\n                    <p class=\"greetings\">We wish you a good day \ud83d\ude42<br>\n                        Neon Shake team<\/p>\n\n\n                <\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<script>\n    var isBlocked = false; \/\/ Flag to track if the form has been blocked\n\n    \/\/ Select all forms with the class 'ml-block-form'\n    document.querySelectorAll('.ml-block-form').forEach(function(form) {\n        form.addEventListener('submit', function(event) {\n            let emailInput = form.querySelector('input[name=\"fields[email]\"]');\n            let emailValue = emailInput.value.toLowerCase().trim();\n\n            \/\/ Array of blocked domains\n            let blockedDomains = ['gmail.com', 'onet.pl', 'wp.pl', 'o2.pl', 'hotmail.com', 'interia.pl', 'tlen.pl', 'yahoo.com'];\n\n            \/\/ Extract the domain from the email address\n            let emailDomain = emailValue.split('@').pop();\n\n            \/\/ Check if the email domain is in the blocked list\n            if (blockedDomains.includes(emailDomain)) {\n                event.preventDefault(); \/\/ Prevent the form from submitting\n                isBlocked = true; \/\/ Set the flag to blocked\n\n                \/\/ Show the message for blocked domain\n                alert(\"Provide a corporate email address\");\n\n                \/\/ Reset the input field (optional)\n                emailInput.value = ''; \/\/ Clear the email field for correction\n            } else if (isBlocked) {\n                \/\/ If blocked previously, allow submission on valid email\n                isBlocked = false; \/\/ Reset the flag if the email is valid\n            }\n        });\n    });\n<\/script>\n\n\n  <script>\n    function ml_webform_success_12383577() {\n      var $ = ml_jQuery || jQuery;\n      $('.ml-subscribe-form-12383577 .row-success').show();\n      $('.ml-subscribe-form-12383577 .row-form').hide();\n    }\n      <\/script>\n\n\n      <script src=\"https:\/\/groot.mailerlite.com\/js\/w\/webforms.min.js?v2d8fb22bb5b3677f161552cd9e774127\" type=\"text\/javascript\"><\/script>\n        <script>\n            fetch(\"https:\/\/assets.mailerlite.com\/jsonp\/613364\/forms\/113176201300805481\/takel\")\n        <\/script>\n\n\n\n<h2 class=\"wp-block-heading\">1. Threads &#8211; New dimensions of communication<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Threads&#8217; debut in the European market<\/h3>\n\n\n\n<p>Threads, a tool that competes with traditional social media platforms, debuted in 2023. Group-based communication and more personal content sharing are increasingly important. Instagram users are eager to use the new features of broadcast channels, which is influencing marketing strategies. Threads offers a unique opportunity to build more intimate and engaged communities, which is crucial in an era of information overload. The app is linked to Instagram. So users use the same password and profile name, and most importantly, the same followers stay on Threads as on IG (if they already have a Threads account set up as well). As a result, it is not necessary to build your community from scratch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Threads &#8211;  influencers<\/h3>\n\n\n\n<p>Popular influencers sare actively using the Threads app, which attracts their Instagram followers. Threads is thus becoming an important tool for both large and smaller online creators, enabling them to create more personalized and engaging content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Subscriptions in Meta<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">New fee model in Europe<\/h3>\n\n\n\n<p>Meta introduced a monthly subscription for access to Instagram and Facebook in November 2023. Users can still use the platform free of charge if they consent to the use of their personal data for advertising purposes. The change comes in response to the growing need to protect users&#8217; privacy and personal data, as well as pressure from regulators.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Impact on small and local businesses<\/h3>\n\n\n\n<p>This model may negatively affect small businesses that base their marketing strategies on social media presence. Larger brands will also be affected, which may lead them to reevaluate the ways they reach customers and build engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/GettyImages-1128914829-1-1024x683.jpg\" alt=\"\" class=\"wp-image-2474\" srcset=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/GettyImages-1128914829-1-1024x683.jpg 1024w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/GettyImages-1128914829-1-300x200.jpg 300w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/GettyImages-1128914829-1-768x512.jpg 768w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/GettyImages-1128914829-1-1536x1024.jpg 1536w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/GettyImages-1128914829-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. Short video forms<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Growing popularity of video<\/h3>\n\n\n\n<p>In 2023, more than 90% of marketers used video in their strategies. Short-form video, such as TikTok and Instagram Reels, will continue to dominate the social media landscape in 2024. Video has become an integral part of marketing communications, offering a unique ability to capture the attention and engage viewers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok &#8211; platform development<\/h3>\n\n\n\n<p>TikTok will be used by 1.5 billion users per day in 2023, and the average time spent by one user on the app is 850 minutes per month. TikTok is growing all the time. Its flourishing shows the current value of video content, which is short, engaging and easy to read.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/neonshake.pl\/en\/case\/oddlygood\/?c=5\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"739\" src=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/pddly_case.png\" alt=\"\" class=\"wp-image-2491 size-full\" srcset=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/pddly_case.png 991w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/pddly_case-300x224.png 300w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/pddly_case-768x573.png 768w\" sizes=\"auto, (max-width: 991px) 100vw, 991px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p><a href=\"https:\/\/neonshake.pl\/en\/case\/oddlygood\/?c=5\" target=\"_blank\" aria-label=\"Case study:\nSee our campaign for Oddlygood brand (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\"><strong>Case study<\/strong>:<br>See our campaign for Oddlygood brand<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Influencer Marketing<\/strong><\/h2>\n\n\n\n<p>The industry is increasingly focusing on micro- and nano-influencers who have a high engagement rate with their communities. This shift shows that the largest reach is not always the most important, and that engagement and credibility can matter more.<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p><a href=\"https:\/\/neonshake.pl\/en\/case\/remington-2\/?c=5\" target=\"_blank\" aria-label=\"Case study:\nSee our campaign with influencers for Remington brand  (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\"><strong>Case study:<\/strong><br>See our campaign with influencers for Remington brand <\/a><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/neonshake.pl\/en\/case\/remington-2\/?c=5\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"739\" src=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/rem_case.png\" alt=\"\" class=\"wp-image-2492 size-full\" srcset=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/rem_case.png 991w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/rem_case-300x224.png 300w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/rem_case-768x573.png 768w\" sizes=\"auto, (max-width: 991px) 100vw, 991px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. Pinterest<\/h2>\n\n\n\n<p>Pinterest has reached a record 482 million monthly active users, with a strong focus on Generation Z. The platform is becoming a visual search engine for ideas and inspiration, opening up new opportunities for brands. This shift indicates the growing importance of visual content in digital marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. AI in marketing<\/h2>\n\n\n\n<p>In 2024, artificial intelligence will become more important in social media marketing. It will be a support in daily operations, as well as a tool for more precise targeting of ads and personalization of content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/GettyImages-1862938026-1-1024x614.jpg\" alt=\"\" class=\"wp-image-2475\" srcset=\"https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/GettyImages-1862938026-1-1024x614.jpg 1024w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/GettyImages-1862938026-1-300x180.jpg 300w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/GettyImages-1862938026-1-768x461.jpg 768w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/GettyImages-1862938026-1-1536x922.jpg 1536w, https:\/\/neonshake.pl\/blog\/wp-content\/uploads\/2024\/02\/GettyImages-1862938026-1-2048x1229.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p>2024 will be a continuation of the trends of 2023, with more emphasis on AI integration, the development of Threads, the dominance of short-form video and the evolution of influencer marketing. Flexibility and adaptability will be key to success in social media marketing. Marketers must be ready for constant evolution and change to stay ahead in the rapidly changing world of social media.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What are the main trends in social media marketing for 2024?<\/h3>\n\n\n\n<p><br><em>Answer:<\/em> The main trends are the development of Threads, subscriptions in Meta, the dominance of short-form video, the evolution of influencer marketing, the rise of Pinterest and the use of artificial intelligence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Will Threads replace traditional social media platforms?<\/h3>\n\n\n\n<p><br><em>Answer:<\/em> Threads is unlikely to replace traditional platforms, but will become an important addition, offering more personal ways to communicate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Is it worth investing in marketing on TikTok?<\/h3>\n\n\n\n<p><br><em>Answer:<\/em> Yes, given TikTok&#8217;s growing popularity and the time users spend on the app, it is worth investing in this platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>How did influencer marketing evolve after Pandora Gate?<\/h3>\n\n\n\n<p><br><em>Answer: <\/em>After Pandora Gate, there has been an increased emphasis on transparency and authenticity in selecting influencers to work with brands, and the vetting process has become more advanced.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s fast-paced world, social media marketing is constantly evolving, offering marketers new challenges and opportunities. The year 2023 was full of intense changes in this area, prompting us to consider what trends will dominate in 2024. In this article, we will look at key aspects that may shape the social media picture in the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":2468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[36,69],"tags":[],"class_list":["post-2473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-marketing"],"acf":[],"lang":"en","translations":{"en":2473,"pl":2465},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/posts\/2473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/comments?post=2473"}],"version-history":[{"count":9,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/posts\/2473\/revisions"}],"predecessor-version":[{"id":4613,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/posts\/2473\/revisions\/4613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/media\/2468"}],"wp:attachment":[{"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/media?parent=2473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/categories?post=2473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neonshake.pl\/blog\/wp-json\/wp\/v2\/tags?post=2473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}